Web video channel management and optimization can lead to better communication results for your message. YouTube is the biggest but other platforms are also useful and many of these tips will guide your success on any channel you use.

1. The ABC's of video
channel success
Randy Barnes
TheChannelMaster.com
watch my 20 sec. intro video

2. A is for...
avatar:
Give me some face!
Connect with People.
Visitors seldom know,
like and trust logos.
also; analytics

3. B is for..
Brand/Background:
Your brands colors, images and
design need to be included in your
channel for maximum effectiveness.

4. C is for..
Call To Action:
Always remember why you
have a channel in the 1st place.

5. D is for..
Dyn-O-Mite! [aka: Dynamic]
Deliver the goods!
Solve the B.A.P!
Give the secret to the sauce!
Be the expert.
Define your special power!

6. E is for..
Everyone:
is watching. First impressions are made 24/7
so watch the words that are coming out of your
mouth!

7. F is for..
frequency:
Deliver content on a regular basis 2-4x per month,
regular schedule is best!
format:
can my Fire, iPod, phone watch?
focus -on topic

8. G is for..
Go for it!
Sometime you may not feel pretty, but the
Show Must Go On!!

9. H is for..
HD:
use 720p when possible
Hold Steady:
Whenever possible your videos need to be filmed
using a tripod or monopod. Don't wave the
camera around and shake the viewers up.

10. I is for..
Include Information:
Links and Contact info need to be easy
to find and included on every page
in your digital destinations

11. J is for..
Journalism:
Take your cues from the news.
They know what works.
Joint Ventures:
Work with others that complement
your message

12. K is for..
KEYWORDS:
Think long and hard about the real humans searching for your solution.
Ask questions, use research tools,
and study your analytic data!

13. L is for..
Listen:
Comments, forums, networking, ask
existing customers friends and family
(Listen to what people are saying to and about
your competition as well)

14. M is for..
Measure:
Youtube stats, Google
Alerts & analytics.
Hosting tools like
webilizer.

15. N is for..
Niche:
The narrower the better. Keep your
focus and stay on course.

16. O is for..
Optimize!
Titles, descriptions, tags, links, overlays and
annotations should be relevant and current.

17. P is for..
Promote!
Get the word out. Social media, newsletters,
business cards, and advertising.

18. Q is for..
Quick!
Get to the freaking point!
30-90 secs per message

19. R is for..
Repeat yourself - repeat yourself
Repeat Yourself
Say it again, in a different place, or a different
'talent', or a different angle. Most of your
prospects didn't see it last time.

20. S is for..
Subscribers:
more is better - ask people to subscribe,
subscribe to others, get subs by delivering
quality content!

21. T is for..
Titles:
The HEADLINES must please humans
and the search-bots!
Everything starts here! Get it right.

22. U is for..
Use what you've got!
The tools you have now are the perfect
place to start. Time and energy are all
that's needed.

23. V is for..
Variety
mix it up a little. for the tribe.

24. W is for..
WIFM?

25. X is for..
X-Ray:
Yourself, your message,
your CTA, your 'look'
Get others to critique
and advise you!

26. Y is for..

27. Z is for..
Zen Video:
Always search for enlightenment on the
shortest path and from every place and thing
you encounter during your journey.
When you discover good feelings channel
them into your video. Forget the 'rules'.

28. Channe l Checklist
- Channel Name - Swimple :-) [short, sweet, simple]
- Avatar - Repeat
- Background - Repeat
- Keyword list - Feedback
- Contact info - Promotion
- Call To Action
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and http://youtube.com/TheChannelMasterTV