As business drivers you need to ask yourself, “Is your event a happening?” http://thespurgroup.com/vendor-event-id-rather-go-to-sundance/

1. 1
I’D RATHER GO TO
VENDOR
EVENT?

2. 2
Connect• Humanize your
conference.
• Give up some control by
including attendees.
• Highlight community.
• Find unique ways to
present education
sessions.
Influence• Define the event
objective.
• Capture the zeitgeist.
• Make content is king.
• Get down to business.
Inspire• Start with inspiration.
• Maximize all of your show
elements.
• Make rehearsal a
requirement.
• End with a bang.
Events should…
Randy Karr, Principal at The Spur Group, will be attending a range of
events over the course of the next year to document how events
connect, influence and inspire.

3. 3
P”
“
Make your event great
Follow Randy’s Journey:
 Blog: http://thespurgroup.com/tsg-blog/
 @RandyKarr
 @TheRealRandyKarr
 Randy Karr, Principal at The Spur Group
Reach out to The Spur Group:
 info@thespurgroup.com
 T: (425) 885-0684
 F: (425) 881-7508
 4016 148th Ave NE, Redmond, WA 98052
You want people to think
“I’m so glad I’m here. I’m
seeing and experiencing
things I never would have
without attending this
event.” I’d rather go to
Sundance.