3. 1. Photo Tagging competition
• Concept:
This app requires users to tag themselves & their friends in branded Juice
photos. If they tag an ex number of friends they can avail an exclusive OFFER.
• Objective:
1. Increased visibility of Juice’s services in the form of photos
2. Viral sharing of branded Juice photos as users share & tag their friends
3. Users become advocates of Juice & it’s services

4. Flow of the application
1.
2.
3.
4.
5.
Like the page
Choose the picture
Grant permission
Tag yourself
Add an exciting caption
6. Get a customized voucher

5. Users need
to like the
page

6. We like you too!
Choose a picture to claim your discount.
Users need
to choose
the brands
image

7. Users grant
permission

8. Tag friends you wish & you will be
tagged automatically
Users invite
friends

9. Now add an exciting caption
Thanks! Now your gift voucher will
be emailed to you
Users can
add their
individual
caption

10. Yrals will do an
media spend of
around INR 8000/for 1000 clicks
Conversion rate to
become fans will be
around 80%. 800
fans playing the
application. At least
20% of 800 fans will
go through the
application
160 Vouchers need
to be printed, more
or less 100 people
will visit the outlet :
100* Rs. 400 (rate
for nail art at Juice
outlet ranges from
400-1000)
Desired Result
Business for Juice
will be more than
INR 40000

11. Cost of Deliverables & Timeline
• Cost of application – 20k
• Discount – 3k
• Total – 17k
• Facebook Stamp ads at INR 8 – 8k
• Total budget – 25k
• Timeline - 4 working days
• Requirement:
- Discount ?
- Service?

13. 2. Image voting application
Concept:
A simple voting application where users can submit their entry, invite friends
to vote for their entry & view the same in the gallery to check the number of
votes the entry has received
Objective: To create more engagement & make the brand as the most
trusted salon
Execution: (through users perspective)
 Ranjana Pawar loves her hair and always take good care of it and her
favorite salon is Juice salon for which she believes that Juice is the best
and also because she never had a bad haircut from there.
 She is a very loyal customer & hence she sticks to one hairstylist from the
salon whose name is Rochelle D’Souza and she is the best at what she
does.

14. Flow of the application




Preview selected image / change
Post entry on wall
Invite friends
View entry in gallery
Why it will work:





Girls generally have fetish for their new look
Her friends are also interested in liking her new look
This application is Social in nature
It will spread in popularity through voting and social share
Also, Juice Stylists have their own fan following

15. Flow of the
application

16. Yrals will do an media spend of
around INR 5000/- per month
Conversion ratio
Click: Fan = 1 : 0.8
(For every 10 clicks to the page, 8
of them are converted to fans)
• 625 clicks for 3 months
• Result 1: Fan page increases by 500 fans
• Result 2: 10 – 20% of the converted fans
will add the app
• Total new users – 50 to 100 app users
At least 400-500
users will go through
the application
• Existing fans who will add the app &
10% of 3500 (guestimate) = 350
Desired Result

17. Cost of Deliverables & Timeline
• Cost of application – 40K
• Facebook Stamp ads at INR 5 for three months – 15K
• Total budget – INR 45
• Timeline that yrals require – 7 working days

18. Thank You
Ranjana Pawar
Manager – client servicing
ranjana@yrals.com
8082110274