2. I have been to many forums and found that people like to
do their own SEO initially and then give up later after they
do not find reasonable results. I would suggest that they
should keep on trying, until they really feel that their sales
is directly dependent on their ranking in the search
engines.
3. I have high respect for all the people who have achieved
success using in-house/personal SEO and still are able to
maintain there top spot for highly competitive keywords
like digital camera software or photo software. The world
of SEO has changed rapidly and so have the techniques.
Now lets start with main subject that is "Making money
online with SEO".
6. It is a proven fact that among the billions of pages that are
searched by search engines only a few make it to the top
and these top 30 websites make the most business. Type
in digital camera software for instance and you will
understand what I mean. Do you remember how many
times have you gone beyond the 3-4th page of your search
page results? I would expect the same behavior from
99.9% of the Internet surfers as no one has the time to go
beyond the top 30 listed pages. I am exaggerating when I
say top 30 because mostly the top 10 get 75% of the hits.
So if you are not at the top you are losing on a huge chunk
of sales, unless you are advertising locally and are limited
to a local business.
7. Google adwords is worth a mention at this point as
millions use them and know their importance. The users
of google adwords know that they will get listed at the top
page (sponsored listing) for the specified keywords.
However, they do not estimate the sales that they will
make. They can easily do it in a month and then change
their bid amount to be paying less in advertising on
google. Being listed in the top page does not mean that
you will end up with guaranteed sales. You need to have a
real good sales page that will make the "buyer" feel the
need to buy it. Remember it is all about making him feel
that he needs it.
8. Search engine optimization will propel your page to the
top 10 without having to pay for the adwords campaign
that is a pay per click campaign and you might end up
paying far more than your sales. Having said this if you
choose the niche keywords for your campaign and have a
good sales copy you are bound to make a lot out of the
campaign. Out of thousands who click to your page at
least 50 should buy your product.
10. How will you benefit from SEO? How much should you
spend?
11. If you have a good product and at a reasonable price
compared to competition and feel that you can garner
enough sales once your website receives traffic SEO will
benefit you by providing you with exposure for the chosen
keywords ( a proper keyword analysis for searches per
month for that chosen keyword) will be conducted by the
SEO expert. Depending on the competition you have for
those keywords the plan will be chalked out by him.
Sometimes only on-page SEO may take you to the top
however, nowadays SEO has become a popular career
with many top websites spending huge amounts on SEO to
be listed in the top.
12. Your expense should depend on how much sale you are
bound to make. A proper estimation of this can be drawn
after the first month that you are listed in the top 10. Your
expense can range from any where between $250-$2500
depending on the competition you face.
13. Be careful while choosing an SEO firm or person as they
can use spammed techniques that can get you banned
from search engines.