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Multi-Channel Distribution: Strike the Most Profitable Balance between Direct & Third Party Inventory

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Multi-Channel Distribution: Strike the Most Profitable Balance between Direct & Third Party Inventory Presenter - Bhanu Chopra, CEO, RateGain Travel Distribution Summit, Mumbai, Eyefortravel.com

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Strike the Most Profitable Balance between Direct & Third Party Inventory Multi Channel Distribution Presenter – Bhanu Chopra, CEO
#1 How do you determine optimal distribution balance?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ It Depends” ... on your Niche ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Carefully analyze the Drivers
#2 Use OTAs for branding & visibility
[object Object],7.5 – 26% increase in average daily direct reservations is the impact of billboard effect 8% - 10% of Google’s ad revenues come from OTAs Every 1 reservation on Expedia.com leads to 3-8 reservations on your direct channel 15 sites as an average is what travelers look at Use OTAs for branding & visibility
#3 Distribution 3.0 ( Start looking beyond OTAs )
Private Sales
Private Sales | Social Media
Private Sales | Social Media | Auctions
Private Sales | Social Media | Auctions | Business Listing
Private Sales | Social Media | Auctions | Business Listing | Maps
Private Sales | Social Media | Auctions | Business Listing | Maps
Private Sales | Social Media | Auctions | Business Listing | Maps | Meta Search
Private Sales | Social Media | Auctions | Business Listing | Maps | Meta Search | Mobile
Private Sales | Social Media | Auctions | Business Listing | Maps | Meta Search | Mobile
Questions

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