1. Working Together
with Cisco DevNet
© 2013 Cisco and/or its affiliates. All rights reserved.
1

2. Cisco @ MicroStrategy World Conference
“Many agree that the
strategy and success with
developers and ISVs could
be the most interesting
Cisco story of the next five
years.
If applications are built and
optimized for Cisco's
network, it places them in an
enviable position.”
-IDC
© 2011 Cisco and/or its affiliates. All rights reserved.
2013
Cisco Confidential
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3. Background
The original Cisco Developer Network (CDN)
program was a partner program and a
developer community combined
FY14: decision to divide the two programs
Developer Program
Partner Program
58,000 users, 124 forums, 80% using 20% of site
.
© 2013 Cisco and/or its affiliates. All rights reserved.
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4. The charters and components of a successful program
Developer Program
To deliver resources to a community of
developers so they can develop or integrate
with Cisco technologies
with ...
Partner Program
To qualify and reward ISV / Tech partners to
engage with Cisco and drive an integrated
solution GTM with our global resale and cloud
partner communities.
with ...
Tools / support (APIs and SDKs)
Qualification, testing and certification
Education (training and tutorials)
Branding and marketing (Solutions Catalog /
Market Place)
Development Environment (Sandbox)
Community (Gamification, Social
Media, Events, Forums)
developer.cisco.com
© 2013 Cisco and/or its affiliates. All rights reserved.
Rewards and other benefits
(NFR, JMF, incentives, rebates, Solutions
Plus, Partner Program Alignment
cdn.cisco.com
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5. The plan
Developer Program
Cisco DevNet
Partner Program
CDN (to be re-named)
DevNet will focus on recruiting
and enabling developers.
New platform with developerspecific User Experience.
Forums will consolidate from
124 forums to 1 forum with
sub areas of interest
The Partner program will
focus on qualifying and
rewarding ISV / Tech
partners to engage with
Cisco
To drive an integrated solution GTM with our
global resale and cloud partner communities.
Communities will tie into Cisco Communities
Launches November 15 2013
© 2013 Cisco and/or its affiliates. All rights reserved.
Will continue until re-launch in March 2014 (tbc)
5

6. A seamless Partner and Developer experience
Visit DevNet
October 22
Joint email going to all
of the existing partners
and community
members
© 2013 Cisco and/or its affiliates. All rights reserved.
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7. Cisco DevNet: Quick Start
What is Cisco DevNet?
Who is it for within Cisco?
Is it also a partner program?
Is Cisco DevNet just a website?
Is it replacing Cisco Developer Network (CDN)?
© 2013 Cisco and/or its affiliates. All rights reserved.
7

8. What are the available services from Cisco DevNet?
Your technology positioned and communicated
through the DevNet website
A developer community
Marketing to that community
A program manager
WebEx developer sessions and VOD production
Building and maintaining of DevNet site
Building and maintaining of developer artifacts
Search Engine Optimization (basic plus enhanced
if needed, at extra cost)
Search Engine Marketing (if needed, at extra cost)
The building and maintaining of a sandbox
Developer support
© 2013 Cisco and/or its affiliates. All rights reserved.
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9. The website: the developer is our customer
We’ve studied examples of
good developer programs ...
... learned lessons from
CDN and examined the 139
tech centers within Cisco ...
... broken them down, filtered
and put them in a taxonomy ...
© 2013 Cisco and/or its affiliates. All rights reserved.
... to create something to inspire
and empower a community of
enterprize developers …
... with developer-friendly tools
and sandbox
environments, leading to
innovative collaboration with
Cisco
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10. The website: revolution and evolution
Traditional
navigation
menus
Links between
Cisco DevNet site
and Partner site
Full text site
search
Hero messaging with
link to partner site
„Filter & Find‟
„Filter & Find‟
results
© 2013 Cisco and/or its affiliates. All rights reserved.
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11. The complete taxonomy
Level 0
Cisco DevNet
Communications &
Collaboration
Networking
Level 1
Data Center
Application
Networking Services
Cisco ONE
Call Control
Contact Center
Flexpod
Storage
Energy Industry
Media
Endpoints
Jabber
Servers
System Management
Mobility
Network
Management
Management
Recordings
Routers & Switches
Security
Telepresence
Voice Mail
Level 2
SMART+Connected
© 2013 Cisco and/or its affiliates. All rights reserved.
Example of drill down to Level 3 sites:
Jabber SDK for web
Jabber Guest SDK
Jabber SDK for mobile
WebEx
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12. Networking taxonomy in detail
Application Networking Services
Cisco ONE
oneController, onePK
Utilities Industry
Connected Grid, Field Area Networks (FAN), Smart Grid Management and Security (SGMAS), Transmission and Distribution
(TAD), Utility Enterprise and Grid Operations (UEGO), Cisco-enabled Grid Devices (CEGD)
Media
Digital Media Suite API (DMS), Media Services Proxy (MSP), Medianet, Medianet - System Management, Media Services
Interface (MSI), Management (MSI), Videoscape Soft Client, Videoscape Voyager Vantage (VVV)
Mobility
NEW CMX, Compatible Extensions (CCX), Mobile Collaboration Management Services (MCMS), Mobility, Mobility Services
API, WCS, API for Guest User Administration (GAP)
Network Management
PRIME (all of the Prime Tech Centers), Acceleration & Optimization (ACOZ), NetFlow Generation Appliance (NGA), Intelligent
Automation for Cloud (IAC), Cloud and Systems Management , Network Analysis Module (NAM), XDE SDK, Carrier IP NGN
Management Solution, XML Management Interfaces (XMLMI)
Routers & Switches
Networking
Application Networking Manager (ANM), Application Visibility & Control (AVC)
Energywise, SDK, Nexus 1000, Nexus 7000, Universal Power Over Ethernet (UPOE)
Security
© 2013 Cisco and/or its affiliates. All rights reserved.
SMART+Connected
Physical Security Community, Security Data Logs, Security Management, Identity Security Engine
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13. Communications and Collaboration taxonomy in detail
Call Control
Contact Center
Contact Center Solutions, Packaged Contact Center Enterprise, Contact Center Enterprise (GED-125), Contact Center Express
Configuration API, (UCCXAPI), Contact Center Express CTI (UCCXCTI), Contact Center Express Scripting (CCXS), CTI Server
Protocol (GED-188), Enterpise Application Gateway Protocol (AGP), Contact Center Reporting
(CCR), Finesse, SocialMiner, Customer Voice Portal (CVP), Computer Telephony Integration Object Server (CTIOS) Toolkit
Endpoints
DX600 Series, Extension Mobility API (EMAPI) , Headset/Handset API, IP Phone Services (IPPS), Java MIDlet API (JMAPI), UC
Accessory Manager, UC Voice, Virtual Office (CVO)
Jabber
Jabber Guest, Jabber SDK for Web, AJAX XMPP Library (XMPP)
Management
Administrative XML (AXL), Serviceability XML, HCS Developer, User Data Service API (New), Platform Administrative Web
Services (PAWS) Developer
Recordings
MediaSense (MediaSense)
Telepresence
Telepresence, Unified Presence APIs (CUPAPI), Telepresence Developer, Telepresence AV Integration Accreditation
System, Telepresence Exchange (CTX), Telepresence Integrated Codecs Solutions, Telepresence Reporting API
(TRA), Telepresence Scheduling AP, Interactive Experience Platform (IEP)
Voice Mail
Unity Connection (CUC)
WebEx
Communications &
Collaboration
Gatekeeper TMP API, JTAPI, TAPI ,UC Express Services Interface, Web Dialer, Unified Communications Manager SIP
(SIP), Unified Routing Rules XML Interface (CURRI), IME/VIPR (End of Life), Voice Gateway API (VGAPI)
WebEx Web Conferencing Developer
© 2013 Cisco and/or its affiliates. All rights reserved.
15

14. Data Center taxonomy in detail
Flexpod
Flexpod Management
Servers
B Series, C Series, E Services
System Management
Unified Computing UCS
Manager, Microsoft, HP Open Manager, IBM
Tivoli, Symantec
Virtualization
VMware
Data Center
© 2013 Cisco and/or its affiliates. All rights reserved.
16

15. One way of navigating through the site …
Explore Networking
(level 1)
© 2013 Cisco and/or its affiliates. All rights reserved.
Networking Overview
(level 1)
CiscoOne Overview
(level 2)
To the onePK area
(level 3)
17

16. Phase 1: November 15: for all existing CDN tech centers
Cisco DevNet
Communications &
Collaboration
Networking
Data Center
Application
Networking Services
Cisco ONE
Call Control
Contact Center
Flexpod
Storage
Energy Industry
Media
Endpoints
Jabber
Servers
System
Management
Mobility
Network
Management
Management
Recordings
Routers & Switches
Security
Telepresence
Voice Mail
SMART+Connected
WebEx
Four of the existing level 3s
(CDN tech centers) are all being
integrated with the new look and
filter & find’ functionality:
Jabber SDK for web
WebEx
onePK
XNC (being created)
© 2013 Cisco and/or its affiliates. All rights reserved.
The remaining 134 level 3s will be
moved across as they are, without
the new navigation or filter & find’
functionality
These and other level 3s will be
introduced fully into Cisco DevNet
over the following 12 months
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17. The Developer Deliverables:
providing consistency for developers across all APIs
© 2013 Cisco and/or its affiliates. All rights reserved.
19

18. What does the developer want … irrespective of the API?
A clear journey from initial interest to completion of project
Consistency in terminology: e.g API docs, Quick Start, sample app
Consistency in format of tools: e.g doc management / videos
To spend their time working out the technology and not the tools
© 2013 Cisco and/or its affiliates. All rights reserved.
20

19. What are we striving towards?
Five steps for the developer:
Get Interested > Get Engaged > Get Set Up > Get Developing > Get Debugging
A set of clear Developer Deliverables in similar formats across all
Cisco APIs … where possible
… with duplication of information removed between the tools
© 2013 Cisco and/or its affiliates. All rights reserved.
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20. Get Interested
Get Engaged
Get Setup
Get Developing
Get Debugging
Overviews
Technical Overviews
Use Cases
Quick Start Guides
Tutorials
API Guides
API References
SDK
Code Samples
Forums
FAQs
Knowledge Base
Support
Sandboxes
© 2013 Cisco and/or its affiliates. All rights reserved.
23

21. Cisco DevNet Sandbox offering
An easy-to-access virtual Cisco Development Lab …
Sandbox in the cloud with a
seamless developer experience. *
Learn APIs
Support
Design
A Typical
Development
Cycle
Deploy
QA
Develop
Unit Test
System
Test
* There may be a charge for this
© 2013 Cisco and/or its affiliates. All rights reserved.
24

22. Getting up-and-running with Cisco DevNet
Gain input from
BU Product Management
Requirements
Gathering
by DevNet
Gain input from
Engineering
DevNet
gets to grips with
the technology
 Interest form is
completed by BU
 Assimilate info from
Cisco sources
 Web Content scope
assessed
 Tech briefings from
Cisco if needed
 Community Marketing
needed?
 Review existing internal
and external training
collateral/ curriculum
and documentation
 Technical doc
re-purposing needed?
 Training material
re-purposing needed?
 Core Support
resources needed?
 Understand
development
environment
requirements and
existing tools
Proposed by
DevNet team
DevNet
proposal
For example …
 Program Management
 Content updating or
creation
 SDK and reference
APIs creation
 Training
(modules, video
creation)
 Sandbox needs
Agreed between
DevNet team and BU / TG
DevNet / BU
agreement
Managed by DevNet with input
and feedback from
all stakeholders
DevNet manage,
develop and monitor
the program
Sources identified for
the following
 Site content creation
and updates
 Website content and
positioning
 Ongoing technical doc
re-purposing
 Sandbox
infrastructure funding
 Sandbox management
 Tech support
 Document re-writing
 SDK / API
documentation
 Developer Feedback /
input on tech docs
 Community
Management and tech
support
 Tech support needs
 Sandbox ?
© 2013 Cisco and/or its affiliates. All rights reserved.
25

23. Your guide to Cisco DevNet ...
The DevNet Cook Book
All the recipes you need to ensure a successful
engagement with developers through Cisco DevNet.
The Cook Book will detail the services we provide, the
tools and services to be developed, with clear details of
what we’ll need from you to provide you with the full
Cisco DevNet experience.
© 2013 Cisco and/or its affiliates. All rights reserved.
26

24. Two next steps by November 4…
For any Business unit with an existing Tech Center within CDN
1
Provide a few details about yourselves and your technology by November 4.
2
Make any final changes to your Tech Center by November 4.
The site will be frozen between November 4 and November 15.
Please complete this short form
We will then get back in touch with you to complete
the full on-boarding process
© 2013 Cisco and/or its affiliates. All rights reserved.
27

25. Any Questions?
Please let us know
Contact Ravanne Harris from KPI Consulting
ravharri@cisco.com
© 2013 Cisco and/or its affiliates. All rights reserved.
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