Author: Ravi M Kulkarni

1. Coca Cola Presentation
Presented By:
Ravi M. Kulkarni (2BV14MBA30)
Chandrakant Harti (2BV14MBA05)
Prasanth Mathpathi (2BV14MBA26)
Basavraj Galappnavar (2BV14MBA04)
Maruthi E K (2BV14MBA17)

2. 1886
Coca Cola
BORN
1891
Coca Cola’s first
BOTTLINGIn a drug store occurred

3. 1899
The first bottling
was done
AGREEMENT
1909
400 Coca-Cola plants
were operating
BOTTLING

4. 1930
The company started moving
GLOBALY
1960
New
BRANDS
were Introduced

6. Some Interesting Facts About
Coca Cola

7. Coca-Cola was made for the cure of
headache
and other illnesses

8. Sales for the first year were only
$50

9. Only 9
servings of the soft drink were sold
each day

10. Now number of coke bottles sold each day
1.8 billion

11. is the
Coca-Cola
most recognized word in
Okay
the world after

12. Total number of Coca-Cola Products
3,500

13. Number of worldwide Coke employees
150,900

14. Company Profile
Name The Coca Cola Company
Industries served Beverages
Geographic areas served Worldwide
Headquarters Atlanta, Georgia, U.S.
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 150,900

15. • To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Mission

16. Vision
• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality
beverage brands that anticipate and satisfy
people's desires and needs.
• Partners: Nurture a winning network of customers
and suppliers, together we create mutual, enduring
value.

17. Vision
• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable
communities.
• Profit: Maximize long-term return to shareowners
while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-
moving organization.

18. • Focus on the Market
• Work Smart
• Act Like Owners
• Be the Brand
Values

19. Worldwide Share

20. Global Competitors
• PepsiCo Inc.
• Dr Pepper
• Snapple Group, Inc.
• Unilever,
• Groupe Danone,
• Kraft Foods Inc.,
• Nestlé S.A. and others.

21. Marketing Mix 4 Ps

22. Product
3,500
Coca Cola has the big chain of Product line
Over Products

23. Price
As competition started, now Coke has shifted to
Earlier Coke used cost based pricing
competitive pricing
strategy
VS

24. Place
Target Market is Entire Planet

25. Segmentation
Coke’s commercials basically based on
young generations.

26. Promotion
• Getting shelves at Eye Catching Position
• Print media
• Tv commercial
• Billboards and holdings etc

27. Chronology of Slogans
• 2001 life is good
• 2003 Jo Chaho Hojae Coca-Cola enjoy
• 2006 Thanda Matlab Coca-Cola
• 2007 Kha Le Pee Le Jee Le
("eat drink live")

28. Coca Cola
advertisements all over
the world are creative so
as to appeal to the mass
media.

29. Mediums of Advertising
• Outdoor Advertising:
Very much conscious about their billboards and hoardings
Many sites in different locations for their billboards
Billboards are usually found at cross roads, buildings, shops
In India the Coca-cola can be seen painted on walls, bus
stands, dhabas etc focusing in rural areas of India.