1.The Presentation tries to explain concepts of "User Experience Research" in e-commerce and walk through the strategies and approaches. 2.Helps to understand the importance of mental models and conceptual models in design process for user experience(UX). 3.Explains About Qualitative & Quantitative, Attitudinal & Behavioural dimensions which are part of research process. 4.Highlighting the "stake holders" who will be an effective contributor for UX research input and their type of contributions.