The US GOP: And Something For the Rest of Us

1. Main
Stage,
November
3,
2011
The US GOP:
And Something For the Rest of Us
Annie Pettit – Conversition Strategies
and Research Now
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011

2. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
The US GOP:
And Something For the Rest of Us
Annie Pettit, PhD
Chief Research Officer, Conversition Strategies
Vice President, Research Standards, Research Now

3. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Obama
Perry
Cain
Romney

4. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Track Social Media Volume
0
50000
100000
150000
200000
Weekly
Cha3er
Volumes
Cain
Romney
Obama
Perry

5. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Track Social Media Opinions
2.8
2.9
3
3.1
3.2
3.3
3.4
Average
Weekly
Sen;ment
Cain
Romney
Obama
Perry
Most
posi<ve
Least
posi<ve

6. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Identify the
Topics Topic
Obama
Cain
Romney
Perry
Military
and
War
1
2
2
2
Jus<ce
1
2
2
1
Elec;ons
2
1
1
1
Economy
2
2
2
2
Health
Care
2
3
2
2
Protests
2
2
3
2
Product
Launch
2
2
3
3
Aggregate
Charity
2
3
2
2
Deficit
3
2
2
3
Unions
3
5
5
3
Privacy
-­‐
Aggregate
3
3
3
3
Public
Transit
3
3
2
4
Peace
3
5
4
4
Immigra<on
3
3
2
2
Fundraising
3
3
3
3
Big
Business
4
3
3
3
Censorship
4
4
4
4
Gun
Control
4
4
4
3
Hiring
4
4
4
5
Wastefulness
4
4
3
4
Small
Business
4
1
5
Gay
Rights
4
3
3
4
Dona<ons
4
4
4
4
Foreign
Policy
5
4
4
4
Corporate
Vision
5
5
5
5
What’s hot?
What’s not?
For who?

7. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Measure the Topics
2.5
2.75
3
3.25
3.5
01-­‐Aug
08-­‐Aug
15-­‐Aug
22-­‐Aug
29-­‐Aug
05-­‐Sep
12-­‐Sep
19-­‐Sep
26-­‐Sep
03-­‐Oct
10-­‐Oct
17-­‐Oct
24-­‐Oct
Economy
Perry
Cain
Romney
Obama
Most
posi<ve
Least
posi<ve

8. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Walt
Handelsman-­‐Tribune
Media
Services
hXp://www.usnews.com/usnews/php/galleries/image.php/189/124/124.jpg

9. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
The GOP for the rest of us
1. 4
word
clouds
and
4
candidates
2. Guess
which
word
cloud
belongs
to
which
candidate
3. Tally
up
the
number
correct
on
each
page
4. Tally
up
your
total
score
at
the
end
5. Highest
score
is
the
winner
This
is
self-­‐report
so
your
researcher
code
of
honesty
will
come
into
play

10. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Buzzword Bingo

11. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Buzzword Bingo
Obama
Cain
Romney
Perry

12. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Say Something Nice…
Obama
Cain
Romney
Perry

13. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Say Something Nice…
Obama
Cain
Romney
Perry

14. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Race Matter?

15. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Race Matter?
Obama
Cain
Romney
Perry

16. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Religion Matter?

17. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Religion Matter?
Obama
Cain
Romney
Perry

18. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Anyone Hungry?
Cain
Romney
Obama
Perry

19. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Anyone Hungry?
Cain
Romney
Obama
Perry

20. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Imaginary Friends

21. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Imaginary Friends
Obama
Cain
Romney
Perry

22. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Thank you

23. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Q & A
Annie
Pe]t
Conversi<on
and
Research
Now
Greg
Coops
Asian
Strategies

24. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Thank you

25. Annie Pettit, Conversition and Research Now, Canada
Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Annie Pettit
Read
Annie’s
blog
@
hXp://lovestats.wordpress.com/
Follow
Annie’s
tweets
at
@
hXp://twiXer.com/lovestats
Connect
with
Annie
on
LinkedIn
@
hXp://ca.linkedin.com/in/anniepe]t
Find
out
about
Annie’s
book
at
@
hXp://lovestats.wordpress.com/book/

26. Main
Stage,
November
3,
2011
The US GOP:
And Something For the Rest of Us
Annie Pettit – Conversition Strategies
and Research Now
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011