Online Surveys & Digital Games: How alike we really are, and how we can harness a gamer-style of engagement for better data quality

1. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Online Surveys & Digital Games:
How alike we really are, and how we can
harness a gamer-style of engagement
for better data quality
Betty Adamou
CEO & Founder and
ResearchGame™ Designer
Research Through Gaming Ltd.
London, United Kingdom.
@BettyAdamou
2014 Platinum Sponsor

2. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

3. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
<ENGAGE

4. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Ian Bogost
Game designer, Author,
Conference speaker
Leigh Caldwell
Research designer, Author,
Conference speaker
#seemslegit

5. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
*to keep this fair, the first image on Google Image has been used on Nov 13th 2014
Game DesignerMarket Researcher
#NotEvenReal
#alsoseemslegit
Clipboard.
#keepingitreal

6. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

7. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
TECHNOLOGICAL
CREATIVE
ECONOMICAL
Digital Games & Online Surveys
We face the same challenges.
TIME

8. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
<ENGAGE
Online Surveys Digital Games

9. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

10. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

11. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

12. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

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Festival of NewMR, December 2014

14. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

15. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

16. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

17. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

18. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

19. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

20. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

21. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Subject Leader for Film, Media
and Creative Computing at Bath Spa University.

22. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
When people are engaged, there are no limits to:
How much they will read
How much they will write
How honest they will be

23. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
When people are engaged, there is no limit on
how much they will:
HELP
SHARE IDEAS
CREATE
CO-CREATE
COLLABORATE
Betty Adamou, Research Through Gaming, UK

24. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

25. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

26. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
M A P

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Festival of NewMR, December 2014

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Festival of NewMR, December 2014

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Festival of NewMR, December 2014

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Festival of NewMR, December 2014

31. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

32. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

33. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Betty Adamou, Research Through Gaming, UK

34. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

35. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
JOINING FORCES WITH GAMES HAS SEEN TREMENDOUS
RESULTS IN RESPONDENT ENGAGEMENT
• 81% Recall rates
• 90%+ positive feedback
• Decreased Straightlining
• Increased answer-time
• Increased word-count
• Increase response rates
• Lower drop out rates
• Increased detail of verbatim
• Collaboration and co-creation -
• (sometimes voluntary)

36. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

37. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014

38. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
But it’s started…

39. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
THANK YOU
2014 Platinum Sponsor
Betty Adamou
CEO & Founder and
ResearchGame™ Designer
Research Through Gaming Ltd.
United Kingdom, London.
@BettyAdamou

40. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
The Festival of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Platinum Sponsor for 2014
Silver Sponsors
Americas Session SponsorMedia Partner Festival Supporters
• Schlesinger Associates
• Lightspeed GMI
• krea
The Festival of 2014
• Dub

41. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Q & A
2014 Platinum Sponsor
Betty Adamou
Research Through Gaming
Sue York

42. Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
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