Draft PK deck

1. Pecha Kucha ... And that’s why I love market research Session Chair: Ray Poynter Virtual Surveys Speakers: Jo-Ann Foo Illuminas Rich Shaw Virtual Surveys kat Slater Essential James Morris Brand Democracy Liz Judon Virgin Media

2. And that’s why I love market research Jo-Ann Foo Illuminas

3. And that’s why I market research… love

6. 1. Take note of how love is expressed through the arts and compare it to your feelings

7. Is this love that I'm feeling? Is this the love that I've been searching for? Is this love or am I dreaming? This must be love (Whitesnake) I have loved to the point of madness; That which is called madness, That which to me, Is the only sensible way to love. (F. Sagan) Only love lets us see normal things In an extraordinary way (Anon.) I feel it in my fingers I feel it in my toes Love is all around me And so the feeling grows (Wet Wet Wet)

8. 2. Examine the qualities of the thing that you love

9. What sets the object apart from other things?

11. SEXY TOOLS & TOYS

12. Would you do anything for it no matter what? I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection. 'Tis the business of little minds to shrink, but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death (Thomas Paine)

13. They’re just in it to make money I’d just put it in the bin Advertising doesn’t affect me I’m not being racist but… Those Indian call centres…

15. Would you love it if it dramatically changed? PSYCHOLOGY SOCIOLOGY BUSINESS MARKETING MANAGEMENT STATISTICS NEUROLOGY PHILOSOPHY NEURO- LIGUISTICS ETHNOGRAPHY MARKET RESEARCH CONSULTING ? ? ? ? ? ?

16. 3. Define love like a psychologist STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT http://psychcentral.com/lib/2007/sternbergs-triangular-theory-of-love-scales/

17. STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT I am actively supportive of market research’s well being I feel close to market research I feel that I really understand market research I have a comfortable relationship with market research I feel that I can really trust market research Statements represent selection of key statements used to define agreement with feelings 

18. STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT I am committed to maintaining my relationship with market research I plan to continue my relationship with market research Even when market research is hard to deal with, I remain committed to our relationship I have confidence in the stability of my relationship with market research I feel a sense of responsibility to market research Statements represent selection of key statements used to define agreement with feelings 

19. STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT Just seeing market research excites me I find myself thinking about market research frequently during the day I cannot imagine life without market research There is something almost magical about my relationship with market research I fantasise about market research  Statements represent selection of key statements used to define agreement with feelings

20. 4. Motives and reciprocation People, People who need people, Are the luckiest people in the world (Barbara Streisand)

22. I MR

24. And that’s why I love market research Rich Shaw Virtual Surveys

35. BILL

46. And that’s why I love market research Session Kat Slater Essential

68. And that’s why I love market research James Morris Brand Democracy

69. 6.40

70. MRS: A Newcomers’ Guide to Market and Social Research

71. MRS: A Newcomers’ Guide to Market and Social Research

72. I don’t

76. 6 hours 25 minutes per day

78. 77

82. Detractor Rejecter Swing Consumer Supporter Advocate

90. And that’s why I love market research Liz Judon Virgin Media

91. Grumpy…

92. MR?? Minefield really Methods risky Mediocre results

93. “ .. you have to kiss a lot of frogs....”

94. “ .. go on then…impress me!”

95. “ .. there can also be pitfalls..”

96. “ .. I asked for mums..”

97. “ .. a concise summary would be good..”

98. Poor planning on your part doesn’t constitute an emergency on mine

99. “ .. just because it isn’t what you expect.. ..doesn’t mean it’s wrong..”

100. Love!

101. ..”it’s a tough job but someone’s got to do it.”

102. I like it when you get market research agencies who can look at a mass of data, a lot of which can actually be misleading, not very interesting, irrelevant, boring, (if sometimes funny) and who pull out not only the key points but also lots of insights that help us to bring our business forward, not just today, tomorrow but also in the future and build up a great relationship. They bring together the data and make it concise, inspiring and relevant to our business. That’s what I like. Concise and useful insights , no waffle or beating around the bush. We want to know the answer and so we can get out and do something about it.

103. Consumers… all of them!

105. “ ..and all the pieces fit!”

106. BINGO!!

108. Action!

112. Questions? Jo-Ann Foo Illuminas Rich Shaw Virtual Surveys kat Slater Essential James Morris Brand Democracy Liz Judon Virgin Media