28 Timeless Ways to Write Noticeable Headlines

28 Timeless Ways to Write
Noticeable Headlines
By: Raymond Duke

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
Next: Introduction
Welcome
Introduction About “Email Wizard” Basic Headline for “Email Wizard”
Techniques
Size Paradox Transcendence Piggyback Case
Speed Lessen Exclusiveness Direct Ease
Comparison Association Interaction WWWWWH Difference
Metaphor Show Case Event Reversing
Senses Question Replacement Oxfordize Individualize
Demonstration Inform Symbolize Warn Disbelief
Drama Authority Contradict Fun
Thanks
One more thing
Index

Introduction
28 Timeless Ways to Write Noticeable Headlines is a resource that will help you write headlines by making
them…
• Stronger, more vivid, and memorable.
• New and refreshing – even if you're saying something that’s been said 1,000's of times before.
• Grab people’s attention!
In order to create demonstrational consistency throughout this resource, I’ve conjured a product and service
out of thin air called Email Wizard.
Continue onward to find out more about what Email Wizard is as a product and service on the next slide, or
jump right ahead to the first headline improving technique, Size.
Next: About “Email Wizard”
Go to Index

About “Email Wizard”
As a Product, Email Wizard is a… As a Service, Email Wizard is a…
Software that does the following:
• Autocompletes the writing in your emails based
on how your previous emails are written (e.g., if
you start to write Th…, then “ank you!” Will be
autocompleted).
• When you write words like “time” or “location” a
dropdown box shows of dates, locations, etc.
• Scans your emails that are not replied to and
reminds you about them.
System that teaches how to write better emails
through:
• 1 on 1 consulting
• Webinar
• Articles
• Series of Emails
• Etc.
Next: Basic Headline for Email Wizard
Go to Index

Based on the info from the previous slide, here’s a simple headline.
Email Wizard Helps You Write Better Emails
Now this could work, but when placed to other headlines it’d be easily overlooked.
Let’s see how we can make it better.
Next: Size
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Size
“Who knew that writing an email just took 5 steps?”
“The one way to write an email that’s helped over
18,000 people”
“Get better at the one thing you'll be doing 1000s of
times in your life”
Next: Speed
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Speed
“Writing an email - the quick and easy way”
“Got 20 minutes? Then you can learn how to write an
email like a pro”
“Learn how to write email faster than a cheetah"
Next: Comparisons
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Comparisons
“How to write emails 10 times better than you have
been”
“Make writing better emails as easy as walking a
poodle”
Next: Metaphor
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Metaphor
“Disintegrate your bad email writing habits”
“How to write emails that spread like butter on toast”
“How you can slide into better email writing habits”
Next: Senses
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Senses
“Tap those keys like a pro - learn how to improve your
email writing”
“Savor the experience of writing a better email”
“I bet your emails don’t sound this good”
Next: Demonstration
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Demonstration
“Office worker of 20 years says Email Wizard is her
best time saving program”
Next: Drama
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Drama
“Get outta here! Why you'll be throwing your old
emails out the window!”
“Don’t cry - email writing doesn’t have to be so
tough!”
“Become one of the chosen that can write good
emails”
Next: Paradox
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Paradox
“How an Amish person taught gave me the idea for
Email Wizard”
“What spam can teach you how to make it into the
inbox”
“See how a grave robber from 1259 BC predicted
emailing”
Next: Lessen
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Lessen
“Lower your email writing fears”
“Reduce email sending uncertainty”
“Stress out less after learning the Email Wizard
technique”
Next: Association
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Association
“Email sending coach John Doe says if he could teach
just one thing...”
“Use the app that Bill Gates uses daily”
“9 out of 10 users say Email Wizard makes writing
emails fun”
Next: Show
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Show
“Spend less hours writing emails using autocomplete"
“Scans emails for common mistakes"
"Syncs and learns your habits over time"
Next: Question
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Question
“Spending too much time thinking about emails?”
“Want to know how autocomplete can help you
email?”
“Wondering what we found out after researching
250,000 emails?”
Next: Inform
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Inform
“How to write emails that get opened"
“This webinar teaches you how to improve your
emailing forever"
Next: Authority
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Authority
“Here's what people who write 1,000+ emails a day
use”
“People pay for this knowledge - but here it is, free”
Next: Transcendence
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Transcendence
”Before Email Wizard Pro my emails almost got me
fired”
“After reading this, you'll be an Email Wizard”
Next: Exclusiveness
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Exclusiveness
“No one else has this email writing technology”
“Get access to the only email learning software”
“Learn the secret of email writing success”
Next: Interaction
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Interaction
“Can you spot the 8 mistakes between these two
emails?”
“Answer this 5 minute survey and get a 7 day trial of
Email Wizard”
Next: Case
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Case
“Hey, boss - check out these response rates!”
“I used to write 200 emails a day - and still sucked at
it! But now...”
Next: Replacement
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Replacement
“Email Wizard writes better emails than you”
“Turns your inbox into a smartbox”
Next: Symbolize
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Symbolize
“Download Email Wizard to your brain's inbox and
you’ll become a PhD in email sending"
Next: Contradict
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Contradict
“There's nothing magical about Email Wizard”
“You don't need Email Wizard - but it will definitely
help you”
Next: Piggyback
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Piggyback
“What does the fox inbox say?” (relevance)
“If only she used Email Wizard” (relevance)
Next: Direct
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Direct
“Solve your email writing problems with this solution”
“Email Wizard helps you write better emails”
Next: WWWWWH
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WWWWWH
“What the world will be using to write emails”
“When you look back, you'll be happy you learned
this”
“How to write emails better with Email Wizard”
Next: Event
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Event
“When I saw him use Email Wizard, that's when I
knew his secret”
“Why his response was 'no problem' when asked to
send 80,000 personal emails”
Next: Oxfordize
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Oxfordize
“The only cure available for Fuzzy-Emailing-
Syndrome”
“Email Wizard kicks emailsendingitis in the butt”
Next: Warn
Go to Index

Thanks!
First of all, thank you for downloading this. I hope it helps!
If you liked this free resource, I’ve created an extended version that contains 8 more techniques – bringing
the total number of techniques to 36, and the number of examples to 74.
Getting the extended version of this document is still free, but I am asking for one small favor in return:
filling out a survey that should take you no more than 10 minutes. The purpose of the survey is to help me
figure people out when it comes to buying, selling, and human needs. As an additional bonus for taking the
survey, I will be doing a report based on the results and making it available to anyone (for free). And don’t
worry about privacy, all of the submissions will be confidential.
If you are interested in the extended version of this document:
Click or tap here to take a quick survey from GetResponse in order to access: 36 Timeless Ways to Write
Noticeable Headlines
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28 Timeless Ways to Write Noticeable Headlines

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