Get a top-level strategic overview of how your organization can use social media to enhance and amplify your #GivingTuesday campaign. In this presentation we discuss the major social platforms you should consider for your #GivingTuesday, and highlight several case studies from previous events that will help you devise and plan your own social strategy. IN THIS WEBINAR YOU WILL LEARN: • An overview of using Facebook, Twitter, Instagram, and YouTube • Tips and case studies from successful nonprofit strategies • How to get started with #GivingTuesday on Razoo Is your nonprofit ready to participate in #GivingTuesday this year? Visit http://givingtuesday.razoo.com to register your organization and get started!

1. Amplify Your Campaign
with Social Media

2. @Razoo Razoo Giving
Tweet about today’s webinar #RazooGT15

3. #RazooGT15
Webinar ID# 111-922-771
Amplify your #GivingTuesday campaign
with Social Media
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4. #RazooGT15
Ned Baker
Director of Engagement
ned@razoo.com

5. • Our #GivingTuesday Event
• Amplify with Social Media
• Wrap-Up and Q&A
Today’s Agenda
#RazooGT15

6. A 24-Hour Giving Day
on December 1, 2015
from Midnight ET to Midnight PT

7. A Giving Day on Razoo
24 hours of online fundraising
that unites communities and causes
through common goals and friendly competition.
#RazooGT15

8. Why a Giving Day?
Acquire
New
Donors
Engage
Your
Supporters
Boost
End-of-Year
Giving
Prizes
and
Incentives
#RazooGT15
Details
coming soon!

9. Amplify with Social Media

10. Social media is the easiest way to keep your
#GivingTuesday network constantly updated.
With regular social media posts, you can market
your campaign, promote fundraisers, and build
your online community.
#RazooGT15

11. #RazooGT15
Use the #RazooGT15 and #GivingTuesday hashtags.
This will keep your posts in the social media conversation.

12. Social Networks
Facebook Twitter Instagram YouTube
#RazooGT15
The Channels

13. Social media is about quality,
not quantity.
You don’t have to produce content for every channel. Balance your
resources to do as much AWESOME content as you can for the
channels that make sense for your organization.
#RazooGT15

14. Social Networks
Facebook Twitter Instagram YouTube
#RazooGT15
The Best for the Job
Your social
media hub
Constant bite-sized
updates
Photos on-the-go
and in-your-pocket
The best way
to host video

15. Facebook
#RazooGT15
Your social media hub.
• Make this your main channel
for social media updates.
• Encourage conversation by
asking questions to your
network.
• Link to other content,
including blogs, Twitter,
YouTube, & Instagram.

16. Facebook
#RazooGT15
Case Study: Karam Foundation
• Karam Foundation: Building a better
future for Syria
• Used Facebook as their event hub
for #GivingTuesday 2013 and 2014
• Created Facebook events and
invited friends, family, and colleagues
to RSVP and stay connected

17. Facebook
#RazooGT15
Case Study: Karam Foundation
• Developed viral mustache campaign
to give their event its own instantly
shareable identity
• Created friendly competition with
localized teams and graphics to
spotlight each team
• Identified key “influencers” and
invited them to share fundraisers
with their highly engaged networks

18. Twitter
#RazooGT15
Constant bite-sized
updates.
• Use #hashtags to connect users
to your page & campaign.
• Live-tweet your Giving Day &
give your audience constant
updates.
• Have conversations with your
followers and others participating
in #GivingTuesday. Encourage
each other and boost giving!

19. Twitter
#RazooGT15
Case Study: #GivingTuesday 2014
• Razoo used the #RazooGT14
hashtag to connect the conversation
on Twitter.
• Our Twitter Trophy prize grant also
incentivized this by driving nonprofits
to tweet and retweet the hashtag.
• The hashtag resulted in 2.7 million
impressions on Twitter and
Facebook.

20. Instagram
#RazooGT15
Photos on-the-go
& in your pocket.
• Filter your photos to make them
look awesome!
• Cross-post your photos on
Twitter and Facebook to unify
your channels.

21. Instagram
#RazooGT15
• Idaho Gives: A 24-hour Giving Event
for the state of Idaho
• Created a countdown photo
campaign featuring participating
nonprofits holding countdown signs
• Instantly shareable and automatically
engages some of your best
supporters
Case Study: Idaho Gives

22. YouTube
#RazooGT15
The best way
to host video.
• Keep your videos short and
sweet. 60-90 seconds is best!
• Host a #GivingTuesday live-
stream for part or all of the day.
• Invite your audience to
subscribe to your channel to
stay updated.

23. YouTube
#RazooGT15
Case Study: Love UT, Give UT
• To keep their Giving Day buzzing,
“Love UT, Give UT” hosted a 24-hour
event at their headquarters with a
live online YouTube “streamathon”
featuring nonprofit leaders from
across the state.

24. Social Media Success
Try New
Things
1
On social media, you can
try new things all the time.
Everything you post can
be different, so you have
the opportunity to
experiment and have fun!
Be
Creative
2
Try photo posts.
Or famous quotes.
Give video a shot. Link to a
blog. Be funny. Or be
serious. But most
importantly, be creative!
Track
Your Posts
3
See what’s working by
tracking your posts using
the analytics built into
Facebook and Twitter.
Repeat the posts that have
a lot of likes or comments.
in 1-2-3

25. Good Luck on
#GivingTuesday!

26. Upcoming Events
Next Webinar
#GivingTuesday Strategy for
Fundraisers and Ambassadors
Thursday, Nov. 5th
2:00 - 2:45pm ET
You’re already registered!
Creative Training
Get Creative for
#GivingTuesday
Tuesday, Nov. 10th
2:00 - 2:45pm ET
You’re already registered!

27. Got questions? support@razoo.com
Join us at givingtuesday.razoo.com