Learn how your nonprofit organization needs to be engaging your ambassadors and fundraisers ahead of #GivingTuesday. By recruiting the high-impact connectors for your organization – including board members, volunteers, and donors – find out how you can raise more money and spread the word of your mission to a wider audience to maximize the impact of your #GivingTuesday campaign. In this presentation we discuss who you should consider approaching to be a #GivingTuesday ambassador for your organization, the steps you should take and the resources you can provide to guide them along in the process, and engage them in a powerful way to benefit your cause. IN THIS PRESENTATION YOU WILL LEARN: • why ambassadors make a huge difference for crowdfunding campaigns • the different types of ambassadors who can help your organization • how to recruit ambassadors to help you an edge on #GivingTuesday • methods for training (and thanking!) your ambassadors to succeed Does your nonprofit want to participate in #GivingTuesday this year? It’s easy! Visit http://givingtuesday.razoo.com to register your organization and get started.

1. Engage Your Ambassadors
November 5, 2015

2. @Razoo Razoo Giving
Tweet about today’s webinar #RazooGT15

3. #RazooGT15
Webinar ID# 110-712-571
#GivingTuesday Strategy for Fundraisers
and Ambassadors
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4. #RazooGT15
Ned Baker
Director of Engagement
ned@razoo.com

5. • Our #GivingTuesday Event
• Engage Your Ambassadors
• Wrap-Up and Q&A
Today’s Agenda
#RazooGT15

6. A 24-Hour Giving Day
on December 1, 2015
from Midnight ET to Midnight PT

7. A Giving Day on Razoo
24 hours of online fundraising
that unites communities and causes
through common goals and friendly competition.
#RazooGT15

8. Why a Giving Day?
Acquire
New
Donors
Engage
Your
Supporters
Boost
End-of-Year
Giving
Prizes
and
Incentives
#RazooGT15
Details
coming soon!

9. Engage Your Ambassadors

10. An ambassador is a person in your network who
can take your mission into the community.
Ambassadors love what you do and love telling
your story. Let them do the legwork of increasing
the reach of your campaign.
#RazooGT15

11. Who is an Ambassador?
Board Members Active Supporters Influencers
#RazooGT15

12. Who is an Ambassador?
#RazooGT15
Board Members
• Already your most committed and
invested supporters
• Invite them to “get their hands dirty”
and help with your campaign
• Board members are also great
resources to connect you with other
ambassadors in the community

13. Who is an Ambassador?
#RazooGT15
Active Supporters
• Major and sustaining donors
• “Super activists”
• Volunteers
• Anyone who is involved with your
organization that you think might be
willing to take on some outreach
responsibility

14. Who is an Ambassador?
#RazooGT15
Influencers
• News Reporters
• Local Celebrities
• Bloggers
• People with strong social media
following
• Anyone in your community (or
beyond) that has a powerful voice

15. Your ambassadors already love you.
Make this an exciting invitation for them to get
involved in a new way and be a part of the world-
changing work that they already support.
#RazooGT15

16. Jobs for Ambassadors
Fundraisers Matching Grants Spread the Word
#RazooGT15

17. Jobs for Ambassadors
#RazooGT15
Fundraising
• This is what crowdfunding is all about.
• Ambassadors can create their own
#GivingTuesday fundraising pages
with their own story.
• Their network becomes your
network, and you reach an entire
new community of donors.

18. Jobs for Ambassadors
Fundraiser
Name
Image/Video
Gallery
Social Sharing
Their Personal
Story
Admin Panel
#RazooGT15
Fundraising
Donation
Levels

19. Jobs for Ambassadors
#RazooGT15
Fundraising
• Identifying Fundraising Ambassadors
• Well-connected (both online and
offline)
• Willing to share the story of how
your organization has become
part of their life
• Tech Savvy

20. Jobs for Ambassadors
#RazooGT15
Fundraising
• Getting Fundraisers Started
• Extend an official invitation in the
most personal way possible
• Train them on how to start a
Razoo page on #GivingTuesday
• Provide them with logos, tools,
and text ideas to help them fill
out their page

21. Jobs for Ambassadors
#RazooGT15
Fundraising
• Keeping Ambassadors Engaged
• Check-in on a regular basis to see
their progress and how you can help
• Introduce your ambassadors to
your community through social
media or newsletter shout-outs
• Thank them constantly

22. Jobs for Ambassadors
#RazooGT15
Fundraising Case Study: Karam Foundation
• Leadership identified the most well-
connected members of their
foundation’s online community
• Split them into regional teams
• Everyone was connected on social
media and in constant communication
• Raised $92,000 in 2014 from 41
countries and 46 US states

23. Jobs for Ambassadors
#RazooGT15
Matching Grants
• Matching grants provide an easy road
to participation for ambassadors
without the time to fundraise.
• Ambassadors can provide a single
match or a pooled match and know
that their gift is now incentivizing other
donors.
• They can send news of their match to
their own network, too.

24. Jobs for Ambassadors
#RazooGT15
Matching Grants
• Identifying Grant Ambassadors
• Major or Sustaining Donors that have
contributed to your organization long-
term
• Individuals who might have connections
to local businesses or banks.
• Remember, you can pool smaller
donations into one big pool by asking
multiple grant ambassadors.

25. Jobs for Ambassadors
#RazooGT15
Matching Grants
• Communicate the Matching Grant
• Grants are used to incentivize, so make
an announcement through email and
social media.
• Put your Matching Grant on your Razoo
page so donors know its available.
• Invite your grantors to communicate to
their network as much as they are
willing.

26. Jobs for Ambassadors
#RazooGT15
Grant Case Study: Women’s Foundation of CA
• Extended an invitation to a targeted
list of former board members, former
CEOs, and former fellows of their
program
• A new opportunity to involve a very
passionate sector of their network
• Secured a $14,000 Matching Grant
pool from 14 donors during
#GivingTuesday 2014

27. Jobs for Ambassadors
#RazooGT15
Spread the Word
• Some ambassadors really love to tell
your story. Let them!
• Influencers can spread the word of
your campaign far beyond your
email list and immediate circle of
supporters.
• Have them drive traffic directly to
your organization’s #GivingTuesday
page.

28. Jobs for Ambassadors
#RazooGT15
Spread the Word
• Identify “Word Spreader” Ambassadors
• Individuals with a media presence
• Individuals with a public presence
(local politics, business leaders, school
administrators)
• “No-fear “individuals who will help
grassroots market the campaign
• Individuals that are highly active on
social media

29. Jobs for Ambassadors
#RazooGT15
Spread the Word
• Getting “Word Spreaders” Started
• Extend an official invitation in the
most personal way possible
• Train them on the basics of the
campaign and how people can
easily donate.
• Provide them with talking points
and resources to help them spread
the word.

30. Jobs for Ambassadors
#RazooGT15
Spread the Word
• Keeping “Word Spreaders” Engaged
• Check-in on a regular basis to see
who they’re reaching and how
they’re doing it
• Provide them with needed
information
• Encourage them to try to engage
other types of people in the
community

31. Engage Your Ambassadors
Identify
Ambassadors
1
Comb through your
network and learn more
about your supporters.
Select those who are very
involved or very connected
in your community.
Invite
Ambassadors
2
Make a specific ask to your
ambassadors (e.g. fundraising,
promotion, grants). Thank
them for their existing support
and invite them to take it to
the next level.
Thank
Ambassadors
3
Your ambassadors are
doing important work for
you. Thank them privately
(in an email) and publicly (on
social media or newsletter)
when appropriate.
in 1-2-3

32. Good Luck on
#GivingTuesday!
…and if you haven’t registered yet → givingtuesday.razoo.com

33. Upcoming Events
Prize Details
“#GivingTuesday on Razoo:
Prizes and Strategy”
Thursday, Nov. 12th
2:00 - 2:30pm ET
You’re already registered!
Creative Training
“Get Creative for
#GivingTuesday”
Tuesday, Nov. 10th
2:00 - 2:45pm ET
You’re already registered!

34. Got questions? support@razoo.com
Join us at givingtuesday.razoo.com