#GivingTuesday 2014 Prize Structure and Strategy
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Take a look at Razoo's #GivingTuesday 2014 prize structure and how you can build a prize-winning strategy.
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#GivingTuesday 2014 Prize Structure and Strategy
- 1. #GivingTuesday 2014 Prize Structure
- 2. @Razoo Razoo Giving Tweet about today’s webinar #RazooGT14
- 3. Sam Lundquist Creative Director sam@razoo.com
- 4. Today’s Agenda • Our #GivingTuesday Event • Our Prize Structure & Strategy • Wrap-Up and Q&A
- 5. A 24-Hour Giving Day on December 2, 2014 from 12:00am - 12:00pm EST
- 6. A Giving Day on Razoo 24 hours of online fundraising that unites communities and causes through common goals and friendly competition
- 7. Incentives for 2014 PayPal Matching PayPal will match 1% of all donations made through PayPal processing. It just takes one-click at check-out. Prizes • $25,000 from Razoo Foundation • Leaderboards • Golden Tickets • Twitter Prizes • Grassroots Rewards
- 8. Incentives for 2014 Donation Booster Donors can now cover all fees for their donations. That means nonprofits get even more back.
- 9. Prize Structure & Strategy
- 10. Our Prize Structure $25,000 IN PRIZES
- 11. Our Prize Structure Leaderboards Top Fundraisers Top Nonprofits ranked by number of donors ranked by total dollars raised
- 12. Our Prize Structure Leaderboards Top Fundraisers Grand prize: $2,500 2nd place: $1,500 3rd place: $1,000 4th place: $500 10th place: $250 Top Nonprofits 1st place: $4,000 2nd place: $2,000 3rd place: $1,000 4th place: $750 10th place: $500
- 13. Our Prize Structure Leaderboards - Strategy Top Fundraisers Top Nonprofits • Get those donors! • Donations only have to be $10. • Schedule donations • You can do this once you receive a welcome email from Razoo • Spread the word • Individual emails to friends & family • Social media • Build a pre-event strategy. • See our introduction webinar for more details. • Empower your ambassadors. • The more fundraisers you have, the more donations you bring in. • Send them out on social media • Target your large donors. • Remind them of matching opportunities.
- 14. Our Prize Structure Golden Tickets Power Hours Random Tickets nonprofit with most donors in an hour lucky random nonprofit
- 15. Our Prize Structure Golden Tickets Power Hours $1000 Golden Tickets Early Bird: 7:00am - 8:00am Afternoon Delight: 2:00pm - 3:00pm Dinner Dash- 7:00pm - 8:00pm Last Call: 11:00pm - 11:59pm Random Tickets $500 Golden Tickets 10:00am - 11:00am 1:00pm - 2:00pm 4:00pm - 5:00pm 9:00pm - 10:00pm
- 16. Our Prize Structure Golden Tickets - Strategy Power Hours • Email this schedule to your donor base. • Use day-of social media for instant blasts. • Encourage social sharing during these hours. Random Tickets • The more donors during these hours, the better!
- 17. Our Prize Structure Grassroots Award Grassroots Award nonprofit with most individual fundraisers
- 18. Our Prize Structure Grassroots Award Grassroots Award $5000 nonprofit with most individual fundraisers • Active Fundraisers must: • Have at least 5 or more unique donors during #GivingTuesday • Be listed on the #GivingTuesday Fundraiser leaderboard • A fundraiser page may be reused from previous year. • Project pages will not qualify for this award. • We will only count one active fundraiser per individual.
- 19. Our Prize Structure Grassroots Award - Strategy Grassroots Award $5000 nonprofit with most individual fundraisers • “How Crowdfunding Should Work!” • Empower Your Ambassadors! • Identify your super-connected, super-helpful, super-supportive individuals • Look at who is interacting with you the most, both online and in the real world. • Invite them to start a #GT fundraiser to support you in a brand new way. • Empower them with tools. • Set goals!
- 20. Our Prize Structure Twitter Trophy Twitter Trophy nonprofit with most twitter retweets
- 21. Our Prize Structure Twitter Trophy Twitter Trophy nonprofit with most twitter retweets 1st place: $600 2nd place: $300 3rd place: $100 ! • Must use hashtag #RazooGT14 • Tweet must originate from your nonprofit organization's Twitter account • Account must be following @razoo
- 22. Our Prize Structure Twitter Trophy - Strategy Twitter Trophy nonprofit with most twitter retweets • Best for those with a strong social presence. • Prep your followers and remind them that their RT will earn YOU money. • Keep messages short, sweet, and to the point. • Messages can be anything #GivingTuesday related. • Remember to include #RazooGT14
- 23. Prize Strategy 1 Be Specific Fundraisers do better when they are tied to a specific campaign, initiative, or project. 2 Be Savvy Use all of the tools at your disposal. Pages with high quality images/ video are 2x likely to reach their goal. 3 Be Encouraging Make your best donors and partners feel special. They’re your best channel to quick growth. 4 Be Connected Use your donor data to stay in touch with your network during and after your fundraiser. 5 Be Creative Don’t get stuck doing the same old things. New ideas (Twitter, YouTube, live events) can reach new donors. Our Always Top 5 Tips
- 24. Good Luck on #GivingTuesday!
- 25. Upcoming Events Upcoming Webinars We have several webinars coming up, including creative campaign tools on 11/11 and how to mobilize ambassadors (TBD). Resources Past webinars, social media posts, and images to help make your day a success. These are available on givingtuesday.razoo.com.
- 26. Join us at givingtuesday.razoo.com Got questions? support@razoo.com