The 7 Things I Know About Cyber Security After 25 Years | April 2024
#Gt webinar deck v10.28
1. Your Guide to Giving
Tuesday on Razoo
Webinar | October 28, 2013
2. Welcome
•
Learn about Razoo and
#GivingTuesday
•
Create your page
•
Plan a fundraising strategy
•
Be creative and get inspired
3. Razoo’s Mission
• Creating meaningful giving experiences
and closing the gap between the desire
to give and the ability to give
• $170 million+ in donations
• 27,000+ nonprofits
4. Black Friday, Cyber Monday,
and now…
A national day of annual giving,
a movement of generosity
5. Razoo’s community Giving Days
are powerful 24-hour online
fundraising competitions that unite
communities around causes.
6. Prizes!
• Top Nonprofits: Grand prize of $5,000; prizes
up to 50th place
• Top GivingTuesday Fundraisers: Grand
prize of $15,000; prizes up to 25th place
• Golden Tickets:
•
•
6 Power Hours ($1000)
Donor match – (12) $375 match of lucky donors
8. How to Prepare
•
Create your fundraiser
•
Use the CAUSE SETUP box
•
•
•
•
•
•
Tell your story
Suggested donation amounts
Upload videos and images with captions
Create a thank you video and message
Set up a matching grant
Integrate social media
For Nonprofits:
• Claim admin access (razoo.com/claim)
9. Strategies for Success
•
Set goals – both financial and tangible
•
Secure a matching grant
•
Host a live event
•
Be creative and real
•
Engage everyone you know
10. Strategies for
Communication
•
•
•
•
•
How does your nonprofit meet needs in your
community?
What is your communication plan?
Craft a clear, clever, and actionable campaign
Recruit others to amplify your message
Use multiple channels
Facebook/Twitter/Google+
E-mail, e-mail signatures, e-newsletters
Video
Word of mouth
11. …Communication: Asking
Personal
•
•
Send to individuals
Make phone calls
Relational
•
•
Tell stories
Make a connection/touch-point
Specific
•
•
Provide examples of past work
Explain future plans
12. On Tues, December 3
• Send 3 main emails
• Thank donors in real-time
• Host a live event
13. Be Creative
•
•
•
•
•
Try something new, experiment
Fundraise with your personality
Provide a reason to come back,
competition
Put your own skin in the game
Connect online and offline with the
actual work you do