Nathan Hanks, President of ReachLocal, gave the opening keynote address at the BIA/Kelsey Conference, SMB Digital, in Chicago (Sept. 2012). He spoke on 5 key principles to be successful in serving local businesses.

2. 1 Trillion views

3. 5 Ways to Win 1 Trillion views
in Local
Nathan Hanks
President & Co-Founder
Tweet this Talk
@natehanks #SMBDigital

5. TO KNOW YOUR
CUSTOMERS YOU HAVE
TO LIVE AMONG THEM

8. GET READY FOR O2O

9. I booked a
car for today

10. I reserved a
table for tonight

11. I booked a
physical for
next week

12. What are you
doing about
the shift?

14. PROVE ROI or DIE

16. SEO Search Reputation
Nurturing
Directories
Payment
Display Loyalty
Email
Websites Scheduling
Social

17. SEO Search Reputation
Nurturing
Directories
Payment
Display Loyalty
BE MORE THAN A
POINT SOLUTION
Email
Websites Scheduling
Social

18. LARGE MID-SIZED SMALL
ENTERPRISE ENTERPRISE BUSINESS
?

19. +41

20. PROVE YOU ARE
+41
CLIENT FIRST

21. +87
How likely are you to recommend
to a friend or colleague?
+72
Not Extremely
Likely Likely
-11
1 2 3 4 5 6 7 8 9 10
DETRACTORS PASSIVES PROMOTERS
-29

22. 1. Do you live among your
customers?
2. How will O2O impact
your business?
3. How do you prove ROI to
your clients?
4. Are you more than a
point solution?
5. Are you really client first?

24. 1 Trillion views
Thank You
Nathan Hanks
President & Co-Founder
Connect with Me
@natehanks Nathan Hanks