Does your small business convert all the customers it can from website visits, calls, and emails? By having a great lead management process in place, you can help it do just that. Learn the four basics of powerful lead management in this presentation, and don't miss the free ebook at the end to learn how ReachLocal can help you do it all.

1. Lead Management
Best Practices Checklist
POWERFUL

2. Imagine…

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Think of all the things you could do by getting more
customers and growing your business. You could …
Hire More People
GKR
Office Manager
Anywhere, USA – May 2, 2014 !
Golden Kitchen Remodeling!
Similar!

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Think of all the things you could do by getting more
customers and growing your business. You could …
Open a New Location
YOGA
A Yoga Studio
Opening Soon

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Do More of Whatever Makes You Happy
Think of all the things you could do by getting more
customers and growing your business. You could …

6. How?

7. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get more website
visits.

8. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get more website
visits.
Having an awesome* website gets you more calls,
emails, and Web form submissions.

9. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get more website
visits.
Having an awesome* website gets you more calls,
emails, and Web form submissions.
What you do with those contacts next can make the
difference between a prospect and a customer.

10. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get more website
visits.
Having an awesome* website gets you more calls,
emails, and Web form submissions.
What you do with those contacts next can make the
difference between a prospect and a customer.
*Awesome = Easy-to-find information, clear methods of contact, strong calls to action

11. Lead
Management

12. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact
that helps you turn them from prospects to paying customers.

13. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact
that helps you turn them from prospects to paying customers.
It’s what helps you grow your
business, so you can do more of this

14. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact
that helps you turn them from prospects to paying customers.
It’s what helps you grow your
business, so you can do more of this
and this

15. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact
that helps you turn them from prospects to paying customers.
It’s what helps you grow your
business, so you can do more of this
and this
and this

16. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do after getting a contact
that helps you turn them from prospects to paying customers.
(Especially this!)
It’s what helps you grow your
business, so you can do more of this
and this
and this

17. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
To get started with a smart lead management
program, follow these four simple steps.

18. Build Your
Contact List1
STEP

19. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Collecting the name, phone number, and email address of every
potential customer who contacts your business is an excellent way
to ensure that you have all the info you need to contact prospects.
Plus, by storing information in
an online database, you can
share lists with your staff and
easily update information to
help you follow up with leads.
Living in the past

20. Track the
Marketing
Source2
STEP

21. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Leads can come from many places, such as radio, search engine
results, social, etc. Whichever method gets you leads, tracking
where they came from can help you understand which marketing
strategies are working, and which ones aren’t. Call tracking, unique
tracking links, and fully automated tracking systems are a few of the
ways to get this done.

22. Respond to
Calls &
Emails ASAP3
STEP

23. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Sometimes it’s not possible to answer every single call. Those missed
calls may turn into voicemails or emails, and it’s key to your business
that you follow up with them ASAP. Why? By contacting these
prospects quickly, you can provide the information they are looking
for before they get it from your competitors.
And if that’s not reason enough, consider this:
consumers often choose the business that
contacts them back the fastest.

24. Nurture
Long-Term
Leads4
STEP

25. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead nurturing is one of the key elements of lead management. It’s
where you stay top of mind with contacts turned leads who may not
be ready to buy right now. Following up with these leads can help
you stay top of mind for when they are ready to purchase.
A lead nurturing email program
is a great way to accomplish
this. Consider emails that
include special offers, helpful
information, or happy customer
testimonials.

26. Build a Contact List1.
Final Checklist
2.
3.
4.
Track Marketing Source
Respond ASAP
Nurture Leads

27. Get Started Now!
We’ve made lead management simple. How? Check
out our free ebook to learn how ReachEdge, our total
digital marketing platform, can help you get it right.
DOWNLOAD EBOOK
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.