This presentation compared the challenges RTI experienced as it adopted its new pricing model to the challenges FACE continually overcomes through its business model.

1. Your systems. Working as one.Your systems. Working as one.
Right FACE!
Welcome FACE to RTI
Stan Schneider

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3. RTI’s Business Model Challenge
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4. RTI’s Business Model…circa 2011
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5. What Users Want: “Open Source”
• No license cost
• Can modify and distribute modifications
• Community development
• Community forum
• Use for any application
• Access (right) to source code
• Freely downloadable
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6. The Dirty Little Secret of Software Pricing
Software pricing makes no sense. Vendors make
it all up. The real goal is to charge in proportion
to how much money you have.
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7. What Users Want: Pricing Reality
• Everyone pays support,
because large teams
generate more load
• We bundle & charge only
for what you use
• We charge per developer
using our API, because the
software brings value to
that developer’s code
• We charge runtimes,
because that shares the
risk
• Large teams with local
experts lower support
costs
• It costs nothing to ship
you everything you need.
• The value is really to the
project
• The bigger risk is
estimating shipments
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8. What Changes with Model Migration?
• Vendor commitment to customer
• Infrastructure to meet the commitment
• Gross margin to fund the infrastructure
• Operating ratios to achieve the gross margin
• Resource deployments to match operating ratios
• Management systems to govern the resources
• Plus the ecosystem of partner relationships
• Not to mention investor expectations
Damned Near Everything!
Hence the need to choose wisely
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9. What to Do?
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10. New Business Model
• Free version: Open Community Source
• Vastly simpler commercial pricing
– Simple = One metric
– Fair = That metric scales with investment
– Open = Predictable. No nasty surprises.
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IC: FACE
Paid commercial
license
Scope: Project
Free Project
Free Project
Free Project
Paid commercial
license
Scope: Project
Paid commercial
license
Scope: Project

11. The Friction is Gone!
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12. The FACE Business Model Challenge
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13. Management’s
sole strategic
imperative is
to engage
competition
Bill Barnett, Stanford
GSB
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14. Avionics Business Model
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15. Reinvention “Competition”
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16. The sole imperative to control software cost is to
establish a stable team working on a single code
base
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17. Repository Competition
• Competition divorces team from code
• “Reuse” implies re-learn, re-design, re-build…and re-code
• Result is very expensive!
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Creation
Team
Code
Base
Team Team Team
Code
Base
Competition
Team
Code
Base
“Reuse”

18. Module Competition
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Code
Base
Team
Create and Maintain
Multiple Code-Team Pairs
for Each Module
Code
Base
Team
Code
Base
Team
Compete these Pairs for
Each Module of Each Project
Code
Base
Team
Build Project from Modules
Team
Code
Base
Code
Base
Team
Team
Code Base
Profit must incent buy over build…
After award

19. OA is About Changing Competition
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How? Open Architecture.
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BusinessModels
Interoperability

21. How is RTI Helping?
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22. RTI and FACE
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DDS-RTPS wire
protocol compliant:
interoperable with
non-FACE DDS apps
DO-178C Level A
Certifiable with
Connext DDS Cert
Physical connection(s)
configurable at
integration time
Security Profile

23. DDS: The Software DataBus
• Data centric
– Structured, accessible data
– Like a database for moving
data
• Independent modules
– Supports SOA
• Plug and play flexibility
– Like a hardware bus
• Peer-to-peer performance
– Like streaming protocols
• Standards-based
interoperability
– Like TCP/IP
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Data-Centric Messaging Bus
Scalable, high performance, reliable infrastructure
DataBus
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24. Why a Databus Transport?
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25. Reliable Operation
• The LPD-17 Ship-Wide
Area Network (SWAN)
runs machinery,
damage control,
steering, magnetic
signature, mission
control, navigation,
communication
• Redundant networks,
data, sensors and RTI
middleware provide
non-stop reliability
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26. Real-Time Performance
• The Ship Self Defense
System is the “last line
of defense”
• SSDS coordinates high-
speed radars, targets
defensive missiles, and
directs 1000+
rounds/sec at incoming
cruise missiles
• SSDS is at sea now
• RTI delivers messages in
real time
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27. System Integration
• RTI is the leading
vendor of combat
system messaging
• RTI connects
disparate systems,
merges multiple
languages on multiple
operating systems,
handles DIL links and
legacy interfaces
• RTI enables easy,
large-scale integration
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28. Flexible Connectivity
• CAE, one of the
world's leading
providers of
simulation and
training, uses RTI over
high-bandwidth IEEE-
1394 for its flight
simulator
• Middleware provides
transport portability
and architecture
interoperability
"In the past we probably would
have developed an expensive,
proprietary system for data
communications. By using RTI,
we were able to deliver a
proven, reliable and cost
effective solution to our
customers.”
- Peter Jarvis, Chief Designer
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29. 24x7 Operation
• Air traffic control
requires 24x7
operation. Hot swap
service is critical 
hardware or software
failures mean flight
delays and substantial
costs
• Without disrupting the
data flow, RTI permits
fast addition, updating
and removal of system
nodes
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30. Crisp Interface Design
• The 34 ATLANTIDA
consortium organizations
design air traffic management
for Europe
• RTI middleware will integrate
civilian, military, and
unmanned aircraft into a
coordinated airspace
• DDS will be used in both
ground stations and
unmanned vehicles
• RTI middleware cleanly
specifies interfaces between
modules and defines the
dataflow that coordinates the
large, distributed team
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31. Multi-Channel Connections
• The BASE TEN RoboScout
unmanned ground vehicle
integrates steering,
braking, acceleration,
dashboard, mapping, and
up to 12 video feeds
• “RTI is at the core of our
modular and highly
scalable environment.”
Josef Schröttle
Head of Design & Development
BASE TEN SYSTEMS Electronics
GmbH
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32. Fast Development
• General Atomics Advanced
Cockpit Ground Control
Stations deliver real-time
data acquisition, analysis,
and response for unmanned
aircraft systems such as
Predator®
• GA selected RTI for proven
software & services
• This application was
delivered in under 14
months, significantly faster
than with alternative
software or building in
house
• Middleware speeds
development
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33. Wireless Links
• NASA’s Human-Robotic
Systems prototypes robots
for extraterrestrial surfaces
• The project coordinates
four NASA centers building
four different robots. They
operate in realistic
environments, including
over low-bandwidth, high-
delay, lossy
communications
• RTI middleware allows
these very different
systems to share common
data communications over
disadvantaged links
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34. Advanced Tech in Legacy Environments
• The VW Driver Assistance
and Integrated Safety
system combines radars,
laser range finders, and
video to assist safe
operation
• It helps avoid obstacles,
detect lane departures,
track eye activity, and safely
negotiate bends
• Advanced safety systems
must connect to existing
hardware. RTI middleware
bridges high speed
networking to the CAN bus
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35. Hardware in the Loop
• A modern car contains
100+ CPUs
• Audi uses hardware-in-
the-loop simulation to
feed realistic data to
components in a lab
for testing
• RTI middleware
enables a modular test
environment that
scales to work with
hundreds of devices
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36. Database Integration
• Light and strong
advanced composites
make advanced aircraft
quiet and efficient
• Lund Engineering uses
RTI to integrate the
composite inspection
system
• Critically, all data must
be saved for validation;
RTI’s database
integration saves all
data to permanent
storage
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37. Throughput Control
• RTI powers Varian’s
NMR and MRI
product lines
• Any one of the
sixteen MRI receivers
can saturate a 1Gbit
network.
• RTI controls and
optimizes network
use to handle
megabytes of load
without losing data“RTI delivered great functionality at a low cost. Using RTI middleware saved
us a lot of money, time, and effort compared to our previous in-house
developed solution.”
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38. Reliable Uptime
• Mevion’s Proton-
Beam Radiation
Therapy system zaps
tumors with
accelerated protons
• The treatment must
be continuous for 30-
40 days; downtime
endangers treatment
success
• Mevion’s PBRT
delivers dependable
treatment at low cost
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39. Reliable Multicast
• Blue Force Tracker (JBC-P)
must process 200,000+
tracks.
• The legacy design was:
– Proprietary
– 1.5m SLOC
– 12,000 tracks
– 11 servers w/88 cores
– Unreliable
• The DDS design is:
– 100% standards based
– 50k SLOC
– 250,000 tracks
– 80% of a single core
– Fully redundant
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40. Real-Time & IT Integration
• Siemens Wind Power
fields farms of 500
turbines with 100m
blades
• RTI enables fast
control within
turbines and
distributed gust
mitigation across the
array
• RTI will also
integrate with
predictive
maintenance and
business diagnostics
• RTI melds real-time
with IT
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41. Why a Databus Transport?
• Reduces risk
– Proven, reusable, certified
• Saves money
– Coupling limits function & flexibility
– Lives as reusable infrastructure (!)
• Enables advanced capability
– Redundancy, fan out, fan in
– Transport, OS, language transparency
– Integration, hot-swap, scalability
– Security, IoT connectivity
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Databus
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42. FACE Vision: Interoperability
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Platform YPlatform X
Radio RadioOFP Sensor Display CDU Input Sensor Display InputCDU
FACE Application “X”
The same FACE application is now
portable across war fighting platforms
OFP
The addition of
FACE Computing Platform Software
enables application portability across
dissimilar war fighting platforms
FACE Computing Platform
FACE Application”X”
FACE Computing Platform

43. Innovation
Ideas are free,
Vision is cheap,
Execution is golden.
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44. PartitionPartitionPartition
RTI TSS Implementation
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App App
Shared memory
App
RTI TSS RTI TSS
App App App
RTI TSS RTI TSS RTI TSS
ARINC Ports
RTI TSS
Bus/Network
Node Node

45. RTI/Wind/Esterel FACE Demo
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RTI Connext
Micro
RTI FACE Transport Service Segment
RTI Data Bus
Android Tablet
Windriver SBC P4080

46. About RTI
• Market Leader
– Over 70% DDS mw market share1
– Largest embedded middleware vendor2
• Standards Leader
– Active in 15 standards efforts
– OMG Board of Directors
– DDS authors
• Real-Time Pedigree
– Founded by Stanford researchers
– High-performance control, tools history
• Maturity Leader
– 600+ designs
– 400,000+ licensed copies
– TRL 9
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1Embedded Market Forecasters
2VDC Analyst Report
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47. 2008
Global Support and Distribution
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48. The Right Turn
• FACE is an innovative business model…
…But it’s only right if it funds reusability
• FACE is an innovative architecture…
…But it’s only right if it expands horizons
• FACE is an innovative vision…
…But it’s only right if we execute
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49. Your systems. Working as one.Your systems. Working as one.
Working as OneSM
See online: https://www.rti.com/industries/face.html
Open Source 2.0?
Dirty Little Secret of Software Pricing