More than Just Lines on a Map: Best Practices for U.S Bike Routes
The B2B Sales and Marketing Dream Team Infographic
1. MARKETING: The one who takes a piece of text and
brings it to life with a visual. This marketer has a
passion for producing highly engaging images,
infographics, email content and web design.
THE VISUAL PRO
SALES: When it comes to industry knowledge, this
one can answer any question you throw at him and
uses this to solve prospects’ issues.
THE KNOW-IT-ALL
MARKETING: As head of all things content, this
marketer has a flair for copywriting. A detailed
understanding of the industry and company
prospects results in targeted and relevant content.
SALES: An expert networker, this salesperson has a
huge amount of industry contacts, as well as
connections with co-workers and customers. A
strong base network keeps them consistently
aware of new business opportunities.
THE NETWORK BUILDER
MARKETING: A marketer with tact for real-time and
reactive marketing. They use social media networks
to have the right conversations with the right
people in the right places.
THE SOCIAL MEDIA GURU
SALES: With a focus on benefitting their prospect,
this salesperson has both a personable and logical
approach. Their knowledge and desire to offer the
right solution make them a go-to adviser.
THE PERSONAL ADVISER
MARKETING:Withatalentformanaging,thismarketer
knowsforacampaigntoachieveROI,thereneedsto
beaclearlyexecutedstrategy.Thisoneworkswith
theteamtointegrateallmarketingactivity.
THE ROI STRATEGIST
MARKETING: A data scientist, whose skills lie in
measuring results, digging up insights and working
with the marketing team to generate leads off the
back of this.
THE ANALYST
Ensure your business includes these talented stars in its starting
line-up in order to score the best new business and ROI
Unite your B2B sales and marketing departments to form the greatest revenue generation team ever!
Sales and Marketing United
www.reallyb2b.com
Results Driven Marketing
SALES: A traditional salesperson, this one lives by
the common mantra ‘always be selling’. A
results-focused and aggressive stance results in
strong negotiation skills.
THE SELLER
THE MANAGING DIRECTOR
SALES: The one who creates a personable,
emotional connection with a prospect, before the
sales push. This salesperson has charm, asks
questions and shows an interest.
THE FRIEND
THE CONTENT CREATOR