3. Questions or Concerns?
This is a good time to ask me any questions you
may have about course work, software, the process
we are on and so on.
Please raise your hand and ask the question in the chat
window.
If you have a mic connected and would like to talk to us all, let
me know!
4. Documenting and Tagging
(check your computer) How many Macro VS. Micro
tags do you have?
Please answer in the chat window.
5. Framing
Can anyone tell me, from this week’s reading, what
framing is?
Please raise your hand to answer and I will call on you.
Let me know if you have a mic.
6. Framing
In sociology and communication theory, framing is a
way to better understand and be able to investigate
motivation.
7. Framing
Introduced by such Communication/Sociology
theory's such as Kenneth Burke and the sociologist
Erving Goffman.
Using framing analysis, we can understand the
underlining beliefs, ideologies and or ethical frames
used by individuals or groups to help guide action.
How do you define ideology?
8. Master Frames (our Macro tags)
Not unlike our Meta
tags, master frames
offer us framework for
the larger influences in
our lives.
Example -> the dark blue
= our Master frames
(Macro tags) and the light
blue = our minor frames
or micro)
Family
Life
Spiritual
Journey
School
Family
outings (24
tags)
Church (12
tags)
Homework
due (21
tags)
House
Work (20
tags)
Retreat (2
tags)
Paper
ideas for
classes (12
tags)
Son John
(50 tags)
Pastor
Mike (15
tags)
Husband
George (30
Times)
Bible
verses
discussed
(45 tags)
9. Understanding the interplay
Family
Life
Spiritual
Journey
School
Family
outings (24
tags)
Church (12
tags)
Homework
due (21
tags)
House
Work (20
tags)
Retreat (2
tags)
Paper
ideas for
classes (12
tags)
Son John
(50 tags)
Pastor
Mike (15
tags)
Husband
George (30
Times)
Bible
verses
discussed
(45 tags)
Class Question:
Looking at this data, what
is the biggest theme in
this calculation?
Can you view an
ideology at work here?
10. Understanding the interplay
Family
Life
Spiritual
Journey
School
Family
outings (24
tags)
Church (12
tags)
Homework
due (21
tags)
House
Work (20
tags)
Retreat (2
tags)
Paper
ideas for
classes (12
tags)
Son John
(50 tags)
Pastor
Mike (15
tags)
Husband
George (30
Times)
Bible
verses
discussed
(45 tags)
Class Question:
What topic has the most
tags and is this relevant?
11. Understanding the interplay
Family
Life
Spiritual
Journey
School
Family
outings (24
tags)
Church (12
tags)
Homework
due (21
tags)
House
Work (20
tags)
Retreat (2
tags)
Paper
ideas for
classes (12
tags)
Son John
(50 tags)
Pastor
Mike (15
tags)
Husband
George (30
Times)
Bible
verses
discussed
(45 tags)
Class Question:
Could the fact that Bible
Verses is the most strong
documented affect the
other larger master
frames of Family Life,
Spiritual and School?
How so? Where is the
ideology/belief centered?
12. My Data
Everyday
life (94
tags)
Life
changes
(37 tags)
Artistic
ventures
(24 tags)
Random
pictures of
stuff I see
(40)
RV (30) Visual art
(8)
Twitter
observation
s (7)
Lillian (7) Singing
(13)
My pets (4
tags)
Scanning
memories
(15)
Improvisati
on (8)
Husband
George (7
Times)
Purchase
s for new
space
(11)
Class Question:
What master frame
seems to dominate these
conceptual designations?
13. My Data
Everyday
life (94
tags)
Life
changes
(37 tags)
Artistic
ventures
(24 tags)
Random
pictures of
stuff I see
(40)
RV (30) Visual art
(8)
Twitter
observation
s (7)
Lillian (7) Singing
(13)
My pets (4
tags)
Scanning
memories
(15)
Improvisati
on (8)
Husband
George (7
Times)
Purchase
s for new
space
(11)
Pragmatism
(55)
Class Question – notice
addition of topic to the
right:
What can we stipulate
from this data?
How can a focus on
everyday life, as an
ideology, affect the other
categories?
14. Now apply critical thought
Questions to ask:
1) who is this person:
sex, age, education,
interests, known
influences – any
information that might
help us analyze the
information in the
tags.
Note: In your papers,
before analyzing your
data, you must offer
background about
your subject – you!!
Everyday
life (94
tags)
Life
changes
(37 tags)
Artistic
ventures
(24 tags)
Random
pictures of
stuff I see
(40)
RV (30) Visual art
(8)
Twitter
observation
s (7)
Lillian (7) Singing
(13)
My pets (4
tags)
Scanning
memories
(15)
Improvisati
on (8)
Husband
George (7
Times)
Purchase
s for new
space
(11)
Pragmatism
(55)
15. Now apply critical thought
Questions to ask:
1) how might this person
define “everyday life,” “Life
Changes,” and “Artistic
Ventures”?
hint, in this case I would
also look up and define
pragmatism – the micro tag
mentioned the most!!
Note: In your papers,
before analyzing your data,
you must define your Macro
tags or frames!
Everyday
life (94
tags)
Life
changes
(37 tags)
Artistic
ventures
(24 tags)
Random
pictures of
stuff I see
(40)
RV (30) Visual art
(8)
Twitter
observation
s (7)
Lillian (7) Singing
(13)
My pets (4
tags)
Scanning
memories
(15)
Improvisati
on (8)
Husband
George (7
Times)
Purchase
s for new
space
(11)
Pragmatism
(55)
16. Now apply critical thought
Questions to ask:
1) Why is everyday life
important to this person
(are there any clues
here?)
2)how do you think
everyday life affects the
different categories in
this data scheme?
Everyday
life (94
tags)
Life
changes
(37 tags)
Artistic
ventures
(24 tags)
Random
pictures of
stuff I see
(40)
RV (30) Visual art
(8)
Twitter
observation
s (7)
Lillian (7) Singing
(13)
My pets (4
tags)
Scanning
memories
(15)
Improvisati
on (8)
Husband
George (7
Times)
Purchase
s for new
space
(11)
Pragmatism
(55)
17. Backing up claims
Everyday
life (94 tags)
Life
changes
(37 tags)
Artistic
ventures
(24 tags)
Random
pictures of
stuff I see
(40)
RV (30) Visual art
(8)
Twitter
observations
(7)
Lillian (7) Singing (13)
My pets (4
tags)
Scanning
memories
(15)
Improvisatio
n (8)
Husband
George (7
Times)
Purchases
for new
space (11)
Pragmatism
(55)
How can we back up
this claim with the
available data – answer
in chat area:
“The subject views the
moments of everyday life
as being more important
than special events or
major life changes.”
18. Backing up Claims
Legitimate ways to back
up your claims:
Discussing or citing how
many times a tag is
mentioned.
Using your graph to
demonstrate trends
Using examples from
your data such as
individual pictures,
notes or tweets to show
an example of a trend in
the data.
19. Citing your Work
Author’s name [likely you].
(date). “Title of Memory.”
Location of Memory. List
of associated tags: ---, ---.
Example:
McCarthy, Rebecca. (3/5/2010). “George’s Mug.” in
Evernote. Tags: family outing; George; macro – Everyday
Life; macro-Family.
20. Ending Questions
Last live seminar together.
Feel free to email me questions or thoughts.
Any final questions for tonight?
