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Table of Contents
Introduction Page………………………………………………………….…. 4
How CPA Marketing Works……………………….. …………………….. 7
Step 1 - Getting Approved By CPA Networks …………………….11
Step 2 - Choose a Niche …………………………………………………….20
Step 3 - Choose Converting Offers……………………………………..22
Popular CPA Terms you NEED to know………………………………..25
Types of Offers……………………………………………………………….……28.
Step 4 – Traffic….. Traffic …… Traffic ……………………………………..34
Final Thought………………………………………………………………………….

Introduction
Hello,
First and foremost, I want to say thanks for downloading this
report, I hope you find it very helpful and valuable.
I will advise you to read and re-read this report again a few
times in order to make best use of it. And please read
through it and then take action and implement what I’m
going to be teaching you.
I sincerely believe this is one of the best CPA report out there
on the net. I have painstakingly parked together all you
need to know so you can quickly start to make money,
without boring you with unnecessary things. I will be
showing you how you can make money with CPA offers.
Oh!....Did you just ask who am I to be your teacher?
Well, truth be said, am not a GURU, but I can tell you, having
made many trial and error in an attempt to find a reliable
source of income online since 2008, after buying so many

courses, attending seminars and chasing just about any guide that
promises money on the net.
I finally found the way with CPA marketing and have had a lot of
CPA experience working with some CPA networks.
This report is going to be straight forward; it has four steps with
each step well detailed but straight to the point. Also, it is
imperative to tell you that this report has two parts. But don’t
worry, am going to give you the link to download the other part in
Step Four, and guess what!....it is 100% FREE!
The second part contains a lot of secrets on how to send almost
endless targeted traffic to your CPA offers so you can start making
money . I know you are already excited about this.
But for the time being let me explain how CPA marketing works just
in case you are not already familiar with it.

CHAPTER
2
How CPA Marketing
Works

How CPA Marketing Works
When you join a CPA company what you’re basically doing is
aiding that company in promoting the advertisers that
have registered with that company to have their product
or service promoted. CPA companies break down their
service into two categories.
Category one is THE ADVERTISERS. These are the companies
that have paid the CPA Company to promote their product.
In most cases they have pre-paid a deposit to have their
product or service promoted. Once the deposit is made
and the offer goes live within the CPA Company’s database,
it is made available for the second category.
Category two is THE PUBLISHERS. As noted, the Advertisers
have their company listed with the CPA Company’s
database, so now it is available for the Publishers to start
promoting. The Publishers are the promoters. You will be
the Publisher, as you will be promoting the offers listed
within the CPA Company’s database by the Advertisers.

That’s basically how the CPA networks work. You have the
Advertisers and the Publishers. It’s also important to note that
some CPA offers will have restrictions, so all the methods that will
be mentioned in this report may not apply to each offer that is
available. For example, some offers maybe restricted to being
promoted via email only, while others maybe for web and search
only.
When an advertiser has setup their offer, they have the option of
selecting the modes of promotion that they allow for their offer.
Email offers are primarily for those who have newsletters and a
mailing list to promote the advertiser’s offers. While web is for
the on-site banner placement, and search is mainly for those
advertising through pay per click search engines.
You’ll have the option as a Publisher to go through and select the
offers that meet your specifications in terms of mode of
promotion.
When you join the various CPA networks you’ll realize that some
offers will be available in more than one CPA network. For
example, CPA Network A, may have the same offer as CPA
Network B.

The difference between the two offers maybe the payout
that one network is offering. That’s why it is important
that you join more than one CPA network. Don’t put all
your eggs in one basket. You will need to join as many
networks as possible, so you can review all the offers
available in each network and select the one that is
paying the most for the offer you would like to promote.
In the next section, I’ll be introducing you to a step-by-step
approach to getting accepted into the CPA Networks.

CHAPTER
3
Step One: Getting Approved
By CPA Networks

Step One : GettingApproved By CPA
Networks
Now that you already know how CPA marketing works, it’s
time for you to sign up so you can start making money,
Seriously speaking, getting approved by CPA network is one
serious problems faced by beginners, but don’t worry am
going to give you my list of beginners friendly CPA networks,
below are the top 5 beginners friendly CPA networks.
1. CPAlead

5. Market Health ( for health products)

I will advise you to sign up on all the CPA networks. These CPA
networks are not just beginners friendly, but some of them
instantly approve applications. That means you can start making
money immediately you sign up.
However, as a person I particularly love CPA Lead, the reason being
that their offers have no traffic or promotion restriction. That is,
any type of traffic method you adopt in promoting the offers is
acceptable.
In order to boost your chances of being accepted in the CPA
network, it is very important that you have a clear understanding
of how you will be promoting the offers available within the CPA
Network. Most networks like to work with seasoned veterans
within the marketing industry, so it’s going to be important for
you not to look like a newbie when it comes to marketing.
When you review an application form for a CPA network, you’ll find
a listing of the types of promotion that you can select from as
your means of promoting the offers.

Upon analyzing the screenshot above it shows the modes of
promotion that are accepted by most CPA networks. You have the
option for banner displays, pop ups, text links, PPC, SEO, stand
alone emails and newsletter advertising.
You will have to decide which option you’ll be using to promote the
CPA offers. Since at this stage it’s possible that you do not know
which mode you’ll be using, it’s always best to select “Banners”,
“Text Links”, and “PPC” as the options you’ll be using for
promoting the CPA offers.
Once accepted you can always add more options to the list.
Your job is to ensure you get accepted into the network as quickly
as possible and show them that you actually know what you are
doing.
If you have a website, create an email address based off that
domain name; for example admin@yourdomainname.com or
info@yourdomainname.com that is the email address you’ll be
using to contact them, as it’s more professional.

CHAPTER
4
Step Two: Choose a Niche

After you have signed up on the CPA network, it is time to choose a
niche which is going to be your area of your specialization. The
niche you have to choose has to be one that has many people
interested in it and it must have high payouts, below are the top
3 niches I recommend you choose from
• Make Money Online
• Health & Wellness
(Fitness, stop smoking, rid of acne, aging, dieting and weight
loss)
• Love & Relationships
Dating, marriage
These niches are known as evergreen niches, there are and there
will always be many people looking for love, trying to make
money, also from time to time people have one or two health
issues they are battling with. Just as I told you earlier you need to
sign up for many CPA networks because one may not have the
type of offers you want while the others will have, also one of
them may have offers in a particular niche than the other.
Step Two : Choose a Niche

CHAPTER
5
Step Three: Choose Converting
Offers

Step Three - Choose Converting Offers
We are moving on gradually, now that you have signed up with CPA
networks and you have chosen a profitable niche, it is time to find
high converting offers you will want to promote so you can start
sending traffic to them, so how do you find high converting offers?
When navigating through CPA networks dashboards, you will see that
some of them make use of EPC to classify their offers, this is to help
you determine how much people are making through them.
EPC which means Earning Per Click, is the average amount other
publishers earned from every click. EPC is the payout multiplied by
converted clicks divided by the total clicks
For example: If a CPA offer has a payout of $5 got 100 clicks from 30
different publishers and among them 10 clicks converted into leads,
so ($5 X 10 =50)/100 EPC = $0.50.
The others networks that are not using EPC always have a category
called Top Offers to show the most profitable and the offers mostly
marketed by other publishers.

For example, clicksure has a section where the top 10 offers are
shown, pick one out of them, those offers are there because many
people are promoting them because they are profitable, you too
should join the queue.

CHAPTER
6
Types of Offers
Popular CPA Terms you
NEED to know

Just before we move to the other step, it is imperative for you to known
some popular CPA terms to make sure you are not confused, below
are the few CPA term I can come up with during the time of writing
this guide;
1. County code: This stands for the country the CPA offer is targeted to.
The country or countries the CPA network wants your traffic or leads
to come from. Sometimes the CPA networks refer to countries like US,
UK, Australia, New Zealand, Canada, etc as tier 1 countries. And
countries like Germany. Some offers may be multi-geo. At this
juncture, please take note that any time you promote an offer to a
traffic that is not the one specified by your CPA network you won’t be
paid, e.g. if you promote US offers to the New Zealand traffic. Some
CPA networks categorized their offers based on county and some
mention the county code (US, UK, AU, BR etc) along with the offers.
2. Payout/CPA rate: This is the amount you will be paid per the action of
the lead you send to your offer. It is important you look at this before
you make your decision on which offer you want to promote because
Popular CPA Terms you NEED to know

it will determine how much you are going to make and if the amount
worth the efforts you are going to be putting toward sending traffic to
the offer.
3.Conversion (in %): this is always in percent and it is important because
it shows which offer to choose before you start your promotional
activities. This can also help you choose high converting offers. The
difference between conversion and EPC is that conversion is in
percentage while EPC is not.
4. Incentive and non-Incentive: Incentive is a thing you give someone as
reward or bribe to stimulate or enhance performance. digital bribe in
order to get artificial actions/leads from people. In case of incentive
offers you can allure people by giving them extra gifts, coupons,
money etc in order to get action from them. On the other hand, these
digital bribes are strictly prohibited in case of non-incentive offers.
5. Offer type: these are the types of offers on CPA networks such as Pin
submit, Email submit, Downloads, Survey, Installs, Mobile apps and so
on.
•
•

CHAPTER
7
Types of Offers
Type of offers

Email Submits
These are the type of offers that pays you if the people you refer or the people
that visit your link submit their email addresses.
This category is of course the easiest to convert but is also the lowest paying
option available. You’ll need massive volume to start making substantial money
using Zip and Email Submits. The typical “email submit” will pay you around
$1.50 and the typical “zip submit” will pay around $1.20 on average. Those pay
out rates will vary based on the CPA network.
Type of offers

Zip Submits
The easiest offer to convert from my experience is a “zip submit” offers.
All the person has to do is submit their zip code into a form field and
you are paid. It’s just that simple; of course the issue here is that you
need to generate targeted traffic.
From my experience zip submits convert at around 40-50% so you
should be looking to generate as much targeted traffic to these offers.
When a person enters their zip code, you get paid, but there is a
continuation to the form, so you want to make sure that the traffic
that you are delivering to your zip submit offers is highly targeted.

It’s very important that your leads convert into a full lead sale for the
advertiser. You are not paid extra when it does, but it keeps the
advertisers happy, so quality is a must.
With that said, many people are making money with fake leads. I do not
recommend this, as in the long run, it’ll hurt you.
Do not be tempted to get your friends and family start visiting your
offers and entering their zip codes and email addresses. Eventually it
can lead to you getting terminated from the affiliate network or at
minimum being banned from promoting any further zip submits
offers.
Deliver true traffic and you can start making some serious money with
zip submit offers. Below is an example of a typical zip submit offer.

Free Trails
These are the type of offers where you are paid when your leads sign
up for trial offers. These offers are sometimes 100% free or the
lead needs to pay discounted prize.
These are high paid offers, but conversion on these types of offers is
not very high. The pay out of this type of offers on these types of
offers is within the range of $30 to $50.
.

Mobile App
This type of offers converts very well, why?....You ask…well we
all know we are now in the mobile era, and daily there are
new games and applications developed.
When you promote this type of offer anytime anyone
downloads and install s the apps you will get your
commissions. The payouts in these types of offers are within
the range of $.30 to $5. There are other offers like weight
loss, dieting, education, dating and so on.

CHAPTER
8
Types of Offers
Step Four- Traffic-Traffic-Traffic

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Thanksforreading

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