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How to Use Inbound Marketing & Social Media to Grow Your Business
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Rebecca Corliss
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Presented April 8, 2014 at the WISE Symposium
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How to Use Inbound Marketing & Social Media to Grow Your Business
1.
How to Use
Inbound Marketing & Social Media to Grow Your Business Rebecca Corliss @repcor
2.
Rebecca Corliss @repcor
3.
Lead Today’s Agenda The Inbound
Shift Crucial Role of Content Grow Social Media as a Channel Use Inbound to Earn Leads & Sales 1 2 3 4
4.
The Inbound Shift 1
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
Inbound Methodology
17.
Critical Role of
Content 2
18.
19.
20.
21.
22.
Start with customers’ questions
23.
24.
25.
Context +
26.
Context Authority+
27.
25% 75%+
28.
FACT 97% Blogs attract more links.
29.
Talk about your industry NOT
YOURSELF 1. Focus on Being Helpful
30.
2. Create Valuable
Content to Earn Links
31.
3. Blog Frequently
and Consistently
32.
4. Put Calls-to-Action
on All Your Content
33.
Grow Social Media
As a Channel3
34.
34Pew Research
35.
35Pew Research
36.
Social Proven an
Effective Channel For Customer Acquisition 2013 State of Inbound
37.
1. Spread Your
Best Content via Social
38.
2. Let Content
Grow Your Reach
39.
3. Help Other’s
Share Your Content
40.
4. Make it
Easy to Follow You
41.
Use Inbound to
Earn Leads & Sales4
42.
4.4% of new visitors convert
to sale 91 IBM BENCHMARK CYBER MONDAY REPORT, 2011
43.
What can you OFFER during
the research phase?
44.
45.
1Tweet FormEbook Lead Like
CTABlog Post Landing Page Post CTAProduct Page Landing Page Social to Lead Generation Process
46.
1Tweet Form Lead Like
CTABlog Post Landing Page Post CTAProduct Page Landing Page Inbound Gut Check: Will They LOVE It? Ebook
47.
Social Post Blog
Article CTA Landing Page Step-by-Step Example…
48.
1. Use CTAs
& Landing Pages with Forms
49.
2. Nurture Inbound
Leads with Email 49
50.
3. Add Sales
Content When Relevant 50
51.
4. Measure &
Target Best Channels
52.
Inbound In Review
53.
THANK YOU Rebecca Corliss @repcor
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