Presentation at Hult International Business School - Nokia case study - Looking after and enhancing your Digital identity.

1. Rebecca Folb @beckyfolb Global Talent Acquisition (Digital Marketing) Nokia Social Recruiting

3. Talent Pipeline/Community Building

4. Employer Image@nokiacareers @beckyfolb

5. 25 Billion Who is using… Linkedin? Twitter? Facebook? @nokiacareers @beckyfolb

6. 27/06/2011 FACTS The basis for success is the time and effort required to network and establish valuable connections… The number 1 professional networking site. There are over 100 million users. The number 2 social media site nearing 300 million users. interests. The social media giant with over 700 million users.

7. Social Recruiting is all about being Social… @nokiacareers @beckyfolb

8. 27/06/2011 Be in charge of your Digital Identity.. @nokiacareers @beckyfolb

9. 27/06/2011 The development of recruitment advertising… SOCIAL PRINT ONLINE @nokiacareers @beckyfolb

11. Authenticity in our values.

12. Commitment.

13. Differentiation from competition.

14. Strong global presence.@nokiacareers @beckyfolb

15. 27/06/2011 Talent communities New vacancy Stronger talent pipeline Recruitment begins with conversations @nokiacareers @beckyfolb

16. 27/06/2011 Our goal.. @nokiacareers @beckyfolb

20. Sharing positive brand messages@nokiacareers @beckyfolb

21. 27/06/2011 “Conversations cannot be controlled, they can only be joined” Randall Rothenberg, President of the Trade Group Interactive Ad Bureau. @nokiacareers @beckyfolb

22. 27/06/2011 Employer Brand Reporting Engagement Reach @nokiacareers @beckyfolb

26. Approachable@nokiacareers @beckyfolb

27. 27/06/2011 Make it clear you are looking for a job! Be easily contactable/ approachable. @nokiacareers @beckyfolb

28. 27/06/2011 Make it clear you are looking for a job! Use your status updates to tweet about industry topics, tips, advice. Be seen as a thought leader! @nokiacareers @beckyfolb

29. 27/06/2011 Have you got a target list of companies. Is your profile keyword rich. Join the conversations. Take the conversation offline… @nokiacareers @beckyfolb

30. 27/06/2011 3 steps further… SLIDESHARE App to share PowerPoint presentations & videos. BOX.NET App to add any number of downloadable documents. WORDPRESS Great platform to use for blogs. @nokiacareers @beckyfolb

32. What you say online matters – you can’t hide!

33. Demonstrate your unique value to employers.

34. You are an outsider until you are connected.

35. Maintain two way conversations

36. Send relevant emails or weaken credibility.

37. Quality not quantity.

38. Continue learning and inspire others.@nokiacareers @beckyfolb

39. 27/06/2011 Any Questions? @nokiacareers @beckyfolb