[Warning: If you weren't at the presentation, this deck may make little or no sense at all.] This presentation introduced the Martin Engineering audience to: - the 4 American generations - the 6 drivers of engagement, and how under-40s and over-40s rank them - the 4 strategic levers a company can pull to become a more 'next-gen' friendly workplace

1. Creating the Next Generation
Organization
Rebecca Ryan
Wednesday, October 6, 2010 1

2. When was your last
generational moment?
Wednesday, October 6, 2010 2

3. “Sunday Morning” by Volkswagen
Wednesday, October 6, 2010 3

4. Are generations really
different?
Wednesday, October 6, 2010 4

5. Meet the (Four) Generations
at work
Wednesday, October 6, 2010 5

6. Wednesday, October 6, 2010 6

7. Silents, b. 1925-1942
Turning 68-85 years old in 2010
Sometimes called “Traditionalists”
Wednesday, October 6, 2010 7

8. “Hank”
Wednesday, October 6, 2010 8

9. Baby Boomers, b. 1943-1960
Turning 50-67 years old in 2010
Wednesday, October 6, 2010 9

10. “Deborah”
Wednesday, October 6, 2010 10

11. The 13th Generation, b. 1961-1981
Turning 29-49 years old in 2010
Sometimes called “Generation X”
Wednesday, October 6, 2010 11

12. “Mark”
Wednesday, October 6, 2010 12

13. Millennials, b. 1982-2001
Turning 9-28 years old in 2010
Sometimes called “Gen Y”
Wednesday, October 6, 2010 13

14. “Christine” & Friends
Wednesday, October 6, 2010 14

15. Which generations are at
work at Martin?
Wednesday, October 6, 2010 15

16. Talkin’ ‘bout My Generation
Wednesday, October 6, 2010 16

17. /2%5+&6+70+$$%0+78&&
/915:*$+$%25"+21&;"%<="%>$&
!""#$%&
&'()&
/011$++021&
*$+&,&
34)&
&-.)&
Wednesday, October 6, 2010 17

18. Why do generations
matter?
Wednesday, October 6, 2010 18

19. Mary Lynn said it this way,
in 2007...
Wednesday, October 6, 2010 19

20. Percent Growth in U.S. Workforce by Age: 2000-2020
80%
73%
58% 54%
35%
13% 7% 8% 7%
3%
-10%
-10%
under 14 15-24 25-34 35-44 45-55 55-64 65+
Age of Workers
Human Resources
Engaged-Hiring to Retiring
Source: US Census Bureau International Data Base
Wednesday, October 6, 2010 20

21. Here’s another way to see
it...
Wednesday, October 6, 2010 21

22. Wednesday, October 6, 2010 22

23. Wednesday, October 6, 2010 23

24. Getting inside the minds of
the next generation...
Wednesday, October 6, 2010 24

25. Live First, Work Second
Where I live is as important as where I work.
Wednesday, October 6, 2010 25

26. 30 is the new 20
Adulthood is being pushed back.
Wednesday, October 6, 2010 26

27. Life online is Life
You are who Google says you are
Wednesday, October 6, 2010 27

28. I’m skeptical.
More people under 40 believe they will see
a UFO than receive Social Security.
Tech-savvy.
Wednesday, October 6, 2010 28

29. When generations
collide
Wednesday, October 6, 2010 29

30. Relationship to Technology
Wednesday, October 6, 2010 30

31. Wednesday, October 6, 2010 31

32. Relationship to Time
Wednesday, October 6, 2010 32

33. Wednesday, October 6, 2010 33

34. Relationship to Place
Wednesday, October 6, 2010 34

35. Wednesday, October 6, 2010 35

36. Relationship between self and others
Wednesday, October 6, 2010 36

37. Wednesday, October 6, 2010 37

38. Four Words that set the
cultural tone in multi-gen
workplace...
Wednesday, October 6, 2010 38

39. Respect
What does “respect” look like...
to Hank, the Silent?
to Deborah, the Boomer?
to Mark, the Xer?
to Christine, the Millennial?
Wednesday, October 6, 2010 39

40. Respect
Technology and Information
Work Ethic
Loyalty
Wednesday, October 6, 2010 40

41. Technology and Information
What’s the appropriate use and
handling of technology and information
for Hank, the Silent?
for Deborah, the Boomer?
for Mark, the Xer?
for Christine, the Millennial?
Wednesday, October 6, 2010 41

42. Work Ethic
How does each generation define this,
and what does it look like in action:
for Hank, the Silent?
for Deborah, the Boomer?
for Mark, the Xer?
for Christine, the Millennial?
Wednesday, October 6, 2010 42

43. Loyalty
To whom or what are they loyal? Why?
for Hank, the Silent?
for Deborah, the Boomer?
for Mark, the Xer?
for Christine, the Millennial?
Wednesday, October 6, 2010 43

44. Engaging across generations
Wednesday, October 6, 2010 44

45. Six Dimensions of Great
Workplaces
Wednesday, October 6, 2010 45

46. Wednesday, October 6, 2010 46

47. Management
Getting great work from everyone on
your team
Wednesday, October 6, 2010 47

48. Trust and Management
The Foundation of a Next (Generation) Company
Wednesday, October 6, 2010 48

49. Life-Work Balance
I can have a life and a career.
Wednesday, October 6, 2010 49

50. Rewards
Pay, perks, and pats on the back.
Wednesday, October 6, 2010 50

51. Surprise them by noticing
Wednesday, October 6, 2010 51

52. It’s the element of surprise, not the size of
the award, that really moves people.
- Dr. Hayagreeva Rao, Stanford
Wednesday, October 6, 2010 52

53. Development
Wednesday, October 6, 2010 53

54. Connection
Feeling a part of something bigger.
Wednesday, October 6, 2010 54

55. How do under-40s and over-40s
rank these six...?
Wednesday, October 6, 2010 55

56. What are they looking for?
Rank Under 40 % Over 40 % All Ages %
1 Life-Work Balance 19.5 Trust 20.5 Life-Work Balance 19.1
2 Trust 18.3 Life-Work Balance 17.8 Trust 18.8
3 Rewards 16.4 Rewards 16.5 Rewards 16.4
4 Development 16.2 Connection 16.0 Development 15.6
5 Management 15.2 Management 15.4 Management 15.2
6 Connection 14.5 Development 13.7 Connection 14.8
Wednesday, October 6, 2010 56

57. Creating a job offer
for...Christine? Mark? Barbara?
Wednesday, October 6, 2010 57

58. How does strategic HR
support employee retention
and engagement?
Wednesday, October 6, 2010 58

59. Policies
We offer flexibl
e work arrange
to employees wh ments
o kick butt!
Wednesday, October 6, 2010 59

60. Support Networks
Plante Moran “Tightrope Action
Committee” for (new) parents
Wednesday, October 6, 2010 60

61. Reinforce the right
attitudes
Wednesday, October 6, 2010 61

62. Reward the right
behaviors
Wednesday, October 6, 2010 62

63. When generations aren’t
clear....
Wednesday, October 6, 2010 63

64. Maslow’s Hierarchy of Needs
Wednesday, October 6, 2010 64

65. Q&A
Wednesday, October 6, 2010 65

66. www.nextgenerationconsulting.com/next
Twitter: ngcRebecca
Wednesday, October 6, 2010 66