Rebecca Ryan gave this presentation on June 13, 2011 to Donate Life America. In it, she shares four techniques to increase the number of MIllennials who are registered organ donors. She uses Millennial research plus behavioral economics to shape her recommendations. You can reach Rebecca: rr@nextgenerationconsulting.com.

1. Engaging the Next Generation
Rebecca Ryan
Monday, June 13, 2011 1

2. Monday, June 13, 2011 2

3. Monday, June 13, 2011 3

4. Engaging the Next Generation
Rebecca Ryan
Monday, June 13, 2011 4

5. Meet Alec Loors
Monday, June 13, 2011 5

6. Monday, June 13, 2011 6

7. Monday, June 13, 2011 7

8. Monday, June 13, 2011 8

9. Monday, June 13, 2011 9

10. I realize that climate change is going to
affect my generation most, and I feel that
we, as youth, need to do everything we
can to solve this crisis, before anyone
can tell us it’s impossible.
Alec Loors, Kids vs. Global Warming
Monday, June 13, 2011 10

11. In his lifetime, Alec wants to stop global warming.
Monday, June 13, 2011 11

12. Monday, June 13, 2011 12

13. Who is your Alec Loors?
Monday, June 13, 2011 13

14. Meet the Millennials
Monday, June 13, 2011 14

15. Millennials, b. 1982-2001
Turning 10-29 years old in 2011
Sometimes called “Gen Y”
15
Monday, June 13, 2011 15

16. The Sunshine
Generation
Monday, June 13, 2011 16

17. 30 is the new 20
Adulthood is being pushed back.
Monday, June 13, 2011 17

18. Live First, Work Second
Where I live is as important as where I work.
Monday, June 13, 2011 18

19. Digital Natives
Life online IS life.
Monday, June 13, 2011 19

20. Two & half year old Meets the iPad
Monday, June 13, 2011 20

21. Millenials: Attitude towards the Legalization of Gay Marriage
50
50
40
36
30
20
14
10
0
Favor Oppose Undecided
Source: Millenials: A Portrait of Generation Next, Pew Research Center
Monday, June 13, 2011 21

22. I’m skeptical.
More people under 40 believe they will see
a UFO than receive Social Security.
Tech-savvy.
Monday, June 13, 2011 22

23. How to engage Millennials...
Monday, June 13, 2011 23

24. Make it the default.
Monday, June 13, 2011 24

25. Dan Ariely’s TED talk (5:20)
Monday, June 13, 2011 25

26. Make sure the right person
asks.
Monday, June 13, 2011 26

27. I’m skeptical.
Next gen is more likely to donate when a
friend or family member asks.
Monday, June 13, 2011 27

28. Monday, June 13, 2011 28

29. Make sure the ask is
positioned correctly.
Monday, June 13, 2011 29

30. We intervene not because of stories of
desperate circumstances but when we
can be cheered up with positive stories
of success and transformation.
Nicolas Kristof
Monday, June 13, 2011 30

31. Monday, June 13, 2011 31

32. If one lesson is the need to emphasize
hopefulness, the second is that
storytelling needs to focus on an
individual, not a group.
Nicolas Kristof
Monday, June 13, 2011 32

33. Monday, June 13, 2011 33

34. Donors didn’t want to help ease a crisis
personified by a child; they just wanted
to help one person—and to hell with the
crisis.
Nicolas Kristof
Monday, June 13, 2011 34

35. If I look at the
mass, I will never
act. If I look at the
one, I will.
Mother Theresa
Monday, June 13, 2011 35

36. Donation isn’t the final
step.
Monday, June 13, 2011 36

37. The next generation is aching
to be a part of something larger than
themselves
Monday, June 13, 2011 37

38. Make it mobile, allow the
stories and registration to
spread like a virus.
Monday, June 13, 2011 38

39. Monday, June 13, 2011 39

40. Thank you!
Monday, June 13, 2011 40

41. Text “ngcRebecca” to 50500
Monday, June 13, 2011 41

42. Monday, June 13, 2011 42

43. www.nextgenerationconsulting.com/next
Monday, June 13, 2011 43