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10 Steps to Create a Winning Social Media Strategy

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Rebekah Radice
Rebekah Radice

The competition for attention is fierce. How to create an integrated social media strategy that keeps you focused on your business objectives. 10 steps to create a winning social media strategy!

Médias sociaux
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#1 Know Your Target Market Social media usage varies from one demographic to the next. Take the time to research and understand exactly how, when and why your target audience is using social media.
#2 Take the Time to Craft Your Content Before diving in and creating content online, carefully think through the message and goal of each post.
#3 Create a Cross-Platform Strategy The most successful companies leveraging social media are expanding their influence to several platforms.
#4 Keep Your Branding Consistent When setting up accounts on different social media networks, make sure your logo, color scheme, fonts and graphics are consistent.
#5 Mix it Up Don’t just stick with the same old “picture with a caption” format.
#6 Engage Your Audience Once you begin to capture the attention of your audience, make sure they feel special.
#7 Follow the 70-30 rule The 70-30 rule follows this strategy: maintain seventy percent engaging, interactive and entertaining content and thirty percent promotional. 30% 70%
#8 Check Your Analytics Research should be the backbone of any social media strategy.
#9 Keep Up with Industry Trends Maintaining a finger on the pulse of trending topics and stories relevant to your target market should always be at the top of your to-do list.
#10 Reassess, Revise, and Rework Take the information you cull from your analytics and adjust your strategy. Social media is fluid. This means your strategy must remain agile and flexible.
LET’S CONNECT! www.RebekahRadice.com TWITTER: @REBEKAHRADICE GOOGLE PLUS: +REBEKAHRADICE FACEBOOK: REBEKAHRADICELLC INSTAGRAM: /REBEKAHRADICE

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10 Steps to Create a Winning Social Media Strategy

  • 1.
  • 2. #1 Know Your Target Market Social media usage varies from one demographic to the next. Take the time to research and understand exactly how, when and why your target audience is using social media.
  • 3. #2 Take the Time to Craft Your Content Before diving in and creating content online, carefully think through the message and goal of each post.
  • 4. #3 Create a Cross-Platform Strategy The most successful companies leveraging social media are expanding their influence to several platforms.
  • 5. #4 Keep Your Branding Consistent When setting up accounts on different social media networks, make sure your logo, color scheme, fonts and graphics are consistent.
  • 6. #5 Mix it Up Don’t just stick with the same old “picture with a caption” format.
  • 7. #6 Engage Your Audience Once you begin to capture the attention of your audience, make sure they feel special.
  • 8. #7 Follow the 70-30 rule The 70-30 rule follows this strategy: maintain seventy percent engaging, interactive and entertaining content and thirty percent promotional. 30% 70%
  • 9. #8 Check Your Analytics Research should be the backbone of any social media strategy.
  • 10. #9 Keep Up with Industry Trends Maintaining a finger on the pulse of trending topics and stories relevant to your target market should always be at the top of your to-do list.
  • 11. #10 Reassess, Revise, and Rework Take the information you cull from your analytics and adjust your strategy. Social media is fluid. This means your strategy must remain agile and flexible.
  • 12. LET’S CONNECT! www.RebekahRadice.com TWITTER: @REBEKAHRADICE GOOGLE PLUS: +REBEKAHRADICE FACEBOOK: REBEKAHRADICELLC INSTAGRAM: /REBEKAHRADICE