Christie Dialogue with PM Lee Hsien Loong

RecruitStrategyGreat people are not born. They are Hired.
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Recruitment Proposal

Contents
Part I - About RecruitStrategy
Part II - RecruitStrategy’s Organisation Chart
Part III - RecruitStrategy’s Business Units
Part IV - RecruitStrategy’s Proprietary Talent Search Process
Part V - RecruitStrategy’s Search Timeline
Part VI - RecruitStrategy’s Search Types
Part VII - RecruitStrategy’s Search Rates
Part VIII - RecruitStrategy’s Strategic Partners
Part IX - Contact RecruitStrategy
Appendix A - RecruitStrategy’s Social Commitments (I): TAFEP
Appendix B - RecruitStrategy’s Social Commitments (II): “Blue Heart Campaign”
Appendix C - RecruitStrategy’s Code of Conduct for Local and Foreign Labour Hires
Appendix D - RecruitStrategy’s Socio-Integration Commitment: Dialogue with PM Lee Hsien Loong

Contents
Appendix E - RecruitStrategy’s Social Projects
Appendix F - RecruitStrategy’s Overseas Alliances
Appendix G - RecruitStrategy’s Thank You to Candidates

Recruit Strategy Pte Ltd is a recruitment ﬁrm that is headquartered in Singapore.
Established in 2002, its founder, Miss Christie Khoo has been within the “people
business” since 1989. Building a company, maintaining it, growing it from strength to
strength; RecruitStrategy is here to assist you in retaining and searching for the right
talents.
We believe that “Great people are not born. They are Hired.”
- Ms Christie Khoo, CEO, Recruit Strategy Pte Ltd
Part I - About RecruitStrategy

Part I - Our Corporate Proﬁle
✓ Name of company - Recruit Strategy Pte Ltd
✓ Address - No 8 Eu Tong Sen Street The Central Ofﬁce 2 #23-85 S(059818)
✓ Company Registration No. - 200209043R
✓ Incorporation Date - 17/10/2002
✓ Type of Company - Limited Private Company
✓ Authorised Capital - SGD$500,000.00
✓ Paid Up Capital - SGD$100,000.00
✓ Turnover - SGD$3.8 Million `09
✓ Contact Person - Ms Christie Khoo, CEO, Recruit Strategy Pte Ltd

Part I - Our Mission and Vision
Mission
“To serve our candidates and clients with utmost professionalism, dedication, honesty
and sincerity.”
Vision
“We believe that Great people are not born. They are Hired.” RecruitStrategy strives to
achieve this vision.

Part I - Our Values
✓ Integrity - Trust, Ethics and Professionalism
✓ Intelligence - Learning, Growth and Innovation
✓ Energy - Goal achievement and Resilience
✓ Discipline - Consistent work and practice
✓ Collaboration - Teamwork and Relationships

Part I - Our Integrity Policy
We are a quality-focused company that believes in supplying valued talents to
the employment market, whilst remaining committed to our customers,
employees and the community.

Christie Khoo Bee Hoon 邱壁微
CEO
13 July 1970
Singaporean
✓ Christie began her career almost two (02) decades ago with Matshushita Electric Co.,
now known as Panasonic Corporation. Through her numerous interactions with clients
and customers, Christie developed a passion for the human resources industry and this
was how she went on to hone her skills in Customer Service.
✓ Her passion for providing excellent customer service allowed her to win several large
banking clients as she commenced her entrepreneurial journey.
✓ Christie’s most notable success was in formulating RecruitStrategy’s proprietary Talent
Assessment Process (TAP) based on Sun Tzu’s Art of War strategies. Long-term
relationships cultivated with companies in the likes of DBS Bank and American Express
International Inc. lie testament to the success of our TAP as we recruited and hired
managers and executives for these organisations.

✓ Through a variety of settings, Christie has also displayed strong management
experience. Managing a diverse team of talents from varying generations, she has
been able to draw out a person’s potential through her listening skills and through
understanding the person’s needs.
✓ Christie has also led her team towards collaborating with both local and overseas
partners. Through the sharing and use of RecruitStrategy’s TAP, the ﬁrm has been able
to embark on international partnerships with leading organisations within their ﬁeld of
expertise. These countries include Philippines, Vietnam, Malaysia and Indonesia.
✓ RecruitStrategy’s proprietary TAP has also been developed with the aim of identifying
the next generation of CEOs and leaders. Christie strongly believes that
RecruitStrategy is able to contribute towards the creation of a more robust and
productive workforce in Singapore. This is the company’s way of giving back to
Singapore’s society and community at large.

1) Recruitment!
2) Events /
Roadshows!
3) Graduate
Management
Programs!
4) Recruitment
Process
Outsourcing
(RPO)!
5) CEO Leader
Search!

With the abovementioned business units, our team at RecruitStrategy focuses on the
search for talents within the following industries and relevant designations:
Industry focus
• Banking and ﬁnance
• Engineering, manufacturing and logistics
• Fast-moving consumer goods (FMCGs)
• Travel and hospitality
• Food and beverage
• Retail
Designation focus
• General recruitment (junior to middle-level managerial levels)
• Executive search (senior managerial levels to C-level management)

Key Clients - Banking and Finance
1. DBS Bank
RecruitStrategy has been recruiting talents for DBS Bank over the last eight (08) years.
We have provided them with Sales Team Leaders, Senior Sales Executives, Direct
Sales Executives, Roadshow Promoters, Bank Tellers, Telemarketers, Customer
Service Ofﬁcers, and more.
Talents recruited by RecruitStrategy have stayed with the bank for an average of about
three (03) years. Retention rates are at an approximate 80% amongst talents hired by
RecruitStrategy for DBS Bank.
Name of referee: Ms Harbhajan Kaur
Designation of referee: Head, Group Human Resources - Recruiting, DBS Bank
Contact number: 6878 6678
Email: harbhajan@dbs.com

Key Clients - Banking and Finance
2. American Express International, Inc.
RecruitStrategy has been recruiting talents for American Express over the last three (03)
years. We have provided them with Relationship Managers, Direct Sales Executives,
Marketing Executives, Roadshow Promoters, Bank Tellers, Network Technology
Executives, and more.
RecruitStrategy is also responsible for the payroll of the talents recruited for American
Express. Over the years, annually, we have had at least ﬁfty to a hundred (50-100) talents
who are under our monthly payroll. On an average, talents have stayed with the bank for
about three (03) years. We have also had talents who were converted from contract to
permanent employees of the bank.
Name of referee: Mr Jeremiah K. Teo
Designation of referee: Manager, Global Merchant Services, American Express
International, Inc.
Contact number: 6317 6466
Email: jeremiah.k.teo@aexp.com

Part IV - RecruitStrategy’s Proprietary Talent
Search Process - Sun Tzu Art of War Strategies
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Five Forces
Leaders realize these forces.
He who does, wins;
He who knows
not, loses.
(One) Tao
(Two) Heaven (Three) Earth
(Four) General (Five) Organisation

Search Process
Five Search Fundamentals
With more than 10 years of experience within the recruitment industry, RecruitStrategy
has captured our knowledge within our proprietary Candidate search methodology.
This methodology comprises of Five Search Fundamentals that focus on the
Candidates’:
1) Values
2) Skills sets
3) Suitability
4) Leadership
5) Motivation

1) Values
A Candidate possesses a unique collection of characteristics.
RecruitStrategy believes in understanding each Candidate’s distinctive character
attributes, to best ascertain the values that they subscribe to.
Integrity, loyalty, and above all, a positive work attitude are some key values that are
shared amongst the Candidates that RecruitStrategy’s clients have hired.
Search Process

2) Skills sets
A Candidate has acquired an unparalleled fusion of strengths and weaknesses.
RecruitStrategy conducts thorough background checks to ensure that the Candidates
identiﬁed by us possess the claimed combination of skills and work experiences.
This is an effort to maintain superior quality amongst the Candidates that
RecruitStrategy has identiﬁed and are hired by our clients.
Search Process

3) Suitability
Through understanding the Candidate’s values and skills sets, RecruitStrategy is able to
position them within an organisation that is aligned with their expectations.
RecruitStrategy uncovers the ﬁt and suitability between the Candidate and our client’s
organisation.
Search Process

4) Leadership
Candidates are also groomed and trained to be successful in their respective ﬁelds of
work.
They can possess the potential to uphold key management positions within
organisations.
RecruitStrategy has been successful in identifying these Candidates, where their hiring
organisations experience high talent retention rates.
This lies testament to RecruitStrategy’s quest towards the identiﬁcation of potential
leaders.
Search Process

5) Motivation
To ensure a successful and long-term working relationship between the Candidate and
our client’s organisation, RecruitStrategy strives towards uncovering the motivation
drivers behind each party.
This is an essential component within RecruitStrategy’s search methodology.
Through our years of experience, this is often the quintessential fundamental in
bridging the Candidate with our client’s organisation.
Search Process

Timeline
1st week:
Word-of-mouth marketing, advertisements and resume matching
2nd week:
Interviews and qualifying rounds
3rd week:
Shortlisting of potential Candidates
4th week:
Proposition of shortlisted Candidates and subsequent meetups with client’s organisation
Part V - RecruitStrategy’s Search Timeline

Permanent search
RecruitStrategy has assisted our clients in the search for Candidates who have taken on
permanent employment roles within the managerial, directorial and C-level positions.
Contract search
RecruitStrategy has also been tasked by our clients to search for Candidates to uptake
contractual assignments as a result of a re-design in their organisation’s business
strategies.
Part VI - RecruitStrategy’s Search Types

Part VII - RecruitStrategy’s Search Rates
Permanent or Temporary Managerial / Executive Search Rates*
* Gross salary is the basic monthly salary plus all fixed allowances such as meals, transport, etc, paid on a regular basis. Gross Annual
Salary is the basic salary calculated on a 13-month basis plus allowances, transfer premium, singn-on bonus etc paid in the first year of
employment.
Salary range Search rates Guarantee period
Less than S$1,500
7.5% of first year’s gross annual
salary
One (01) month
S$1,500 - S$1,999
8.5% of first year’s gross annual
salary
One (01) month
S$3,000 - S$3,499
10% of first year’s gross annual
salary
Two (02) months
S$3,500 - S$4,999
salary
Two (02) months
S$5,000 & above
salary
Three (03) months

1) Aventis School of Management
Aventis School of Management is an international graduate school that offers a suite of
postgraduate qualiﬁcations with a strong focus on leadership and general management
skills.
Aventis is one of the only 5 business schools in Singapore that is registered with the
European Foundation for Management Development (EFMD). Aventis is also one of only 2
accredited Centres of the Chartered Institute of marketing (CIM), UK in Singapore.
Aventis is an institutional member of the European Council for Business Education and
collaborates with professional bodies such as the American Academy of Financial
Management (AAFM) and the Centre for Behavioural Science (CBS) to offer professional
certiﬁcations.
Aventis offers Graduate, Post-Graduate, and Executive Masters programs in Finance,
Marketing, Human Resources, Pschology, Infor systems and Business Computing.

2) Sun Tzu Art of War Institute
Sun Tzu Art of War Institute is a Strategic Leadership Centre of Excellence of Aventis
School of Management.
Founded by Dr Foo Check Teck, a world-renowned expert on the Sun Tzu Art of War
startegies, this Institute is an independent, non-governmental International Think Tank
based in Singapore, with the mission to promote leadership and strategic thinking using
Ancient Chinese strategies.
Tapping into the ancient Chinese stratagem – “Sun Tzu Art of War”, Dr Foo aims to unlock
the “Strategic Impact” of business leaders by sharpening their leadership mindset and
developing “Winning Strategies” against all odds.

Name of contact person:
Ms Christie Khoo
Managing Director
christie@recruitstrategy.com.sg
Recruit Strategy Pte Ltd
Office address:
No. 8 Eu Tong Sen Street, The Central Office 2
#23-85, Singapore (059818)
Office contact number:
(65) 6883 1033
(65) 9828 1033
Website:
www.recruitstrategy.com
Part VIII - Contact RecruitStrategy

Appendix A - RecruitStrategy’s Social
Commitments (I): TAFEP
Tripartite Alliance for Fair Employment Practices
RecruitStrategy is also a pledged member of TAFEP.
As we recruit both local and foreign labour hires for our clients, we are socially committed
to practicing fair employment practices.
In conducting our Talent Assessment Process (TAP), most importantly, we select
employees based on their merit (such as relevant skills, relevant experience or their ability
to perform in the job).
Hence we have also created our very own “Code of Conduct for Local and Foreign
Labour Hires”, as listed in Appendix D.

Appendix B - RecruitStrategy’s Social
Commitments (II): “Blue Heart Campaign”

1. No-charge policy
RecruitStrategy maintains a strict “no-charge” policy when servicing prospective local and foreign labour hires.
2. Abide by all legal employment obligations
RecruitStrategy ensures that all legal employment obligations are abided by in both local and foreign labour hires. We have pledged ourselves with TAFEP (Tripartite Alliance for Fair
Employment Practices), an organisation that promotes the adoption of fair (i.e. non-discriminatory) and responsible employment practices amongst employers, employees and the general
public.
3. Fair employee treatment
RecruitStrategy works towards ensuring that both local and foreign labour hires are treated fairly and with respect within the hiring organisation.
4. Practice of meritocracy
RecruitStrategy ensures that both local and foreign labour hires are conducted on the basis of merit, such as skills, experience or the ability to perform the job.
5. Appropriate remuneration
RecruitStrategy works towards ensuring that both local and foreign labour hires are remunerated based on their ability, performance, contribution and experience.
6. Appropriate awards
RecruitStrategy ensures that appropriate awards and agreements cover both local and foreign labour hires.
7. Appropriate training and development
RecruitStrategy works towards providing access to training and skills development of both local and foreign labour hires.
8. Advocacy of employee cultural exchange
RecruitStrategy believes in a cultural exchange amongst local and foreign labour hires, and will abide by the rules and regulations set out in the various employment passes available within
Singapore.
9. Transparency in labour placements
RecruitStrategy will not seek to place local or foreign labour hires on artiﬁcial contractor arrangements to avoid employment responsibilities.
10. Pro-social integration
RecruitStrategy will strive to create a harmonious and enjoyable working environment for both local and foreign labour hires.
Appendix C - RecruitStrategy’s Code of Conduct
for Local and Foreign Labour Hires

Appendix D - RecruitStrategy’s Socio-Integration
Commitment: Dialogue with PM Lee Hsien Loong
An interactive dialogue session between PM Lee Hsien Loong
and Women Professionals in Singapore
RecruitStrategy is so grateful to have the opportunity arranged by
ASME to attend this event with our Prime Minister, Mr. Lee Hsien
Loong in the PM Dialogue and the takeaway of the night is immense;
not only in terms of new knowledge in employment practices and
strategies, but most importantly in terms of meaningful friendship.
From the smiles of our MD, Miss Christie Khoo (left) and our MP, Miss
Jessica Tan, who is a heart warming yet displayed a charisma of
leadership. This is where Recruit Strategy heart belongs in focusing
on the candidate’s strength and hidden potentials, thus searching an
ideal career where they can excel and be able to fulﬁll their dreams.
Sharing views on methods and ways to create more jobs for all age
groups to keep Singapore a nice place to work and live happily.
Helping SME/ New Entrepreneur to attract Talents to propel growth
for their business as well as learning from MNC on how to retain
Talents in this globalization economy.
In long term, we aspire to build Singapore, our nation well for the
future of our next generation.

Appendix E - RecruitStrategy’s Voluntary Projects
PAYM Policy Forum Series @ Jurong GRC with Member of
Parliament, Mdm Halimah Yacob
This PAYM Policy Forum Series was jointly organised with the Youth
Executive Committees (YECs) in the Jurong GRC and titled
"Employability – Maximizing it!", Mdm Halimah Yacob, Member of
Parliament (MP) for Jurong GRC and Adviser to Jurong GRC
Grassroots Organisations (GROs), was the host of the Forum.
The PAYM Policy Forum Series was aimed at assisting PMETs in their
search to stay employed during the challenging times of the
economic crisis in 2009.
On behalf of the Organising Committee, Christie was invited as one of
the panelists for the PAYM Policy Forum @ Jurong GRC that was
held on Saturday, 25th April 2009.
Exploring the efforts which the government, companies and
individuals may adopt to enhance employability and competitiveness
especially of our working youths was the key agenda for this Forum.

Appendix F - RecruitStrategy’s Overseas Alliances

Appendix G - RecruitStrategy’s Thank You to
Candidates

Thank you !

Christie Dialogue with PM Lee Hsien Loong

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