An introduction to the Next Generation of Recruiting Innovation Presentation by Chris Hoyt at SMA Greater Chicago Original Presentation by Chris Hoyt & Michael Marlatt at National SHRM EMA 2010 ~~ Web 3.0 advances the notion of the ‘ubiquitous, portable web’ and in some channels shows mobile as the future web experience of choice. Mobile media & technology forces us to rethink how we communicate. With over 4 billion subscribers, mobile is the most widely used mass media communication channel on the planet. Next to our keys, and money, we never leave home without our mobile device. With mobile text-messaging, relevant content gets to candidates faster than ever. As companies invest in mobile for consumer marketing and tout sales increases of over 30% during targeted campaigns, marketing for employment isn’t far behind – and smart employers are measuring its impact in the applications, hires and response times. It's not just speed alone—SMS/text-messaging is growing because: ¤ It’s intimate and requires “opt-in” participation. Nothing comes unsolicited. ¤ It's timely and convenient. There's no need to be near a desktop in order to receive the content that is important. ¤ It puts users in charge of the information flow (pull) while making content consumption more efficient. ¤ It’s measurable and offers immediate ROI. ~~~~~ Chris Hoyt - www.RecruiterGuy.net Michael Marlatt - www.CloudRecruiting.net

1. Mobile Recruiting: An Introduction to the Next Generation of Recruiting Innovation Chris Hoyt RecruiterGuy.net Twitter.com/TheRecruiterGuy V-Card: TxtRecruiterGuyto 41411

2. Chris Hoyt, at a glance… Employer… Blog site: www.RecruiterGuy.net Mobile site: http://m.recruiterguy.net Text the keyword RecruiterGuyto 41411

4. The Rise of Mobile

6. Who uses SMS?

7. What is Mobile Marketing?

9. Case Study 2: “ATT JOBS” - SMS Campaign

10. Case Study 3: “HEWDiversity” - SMS Campaign

11. Case Study 4: “ATT SXSW” - SMS Campaign

12. Case Study 5: AT&T - SMS to Mobile SocialOpen Discussion

13. Mobile:It’s not just a phone...

14. “91%of the planet keep the mobile phone within arm’s reach 24/7. It is literally the last thing we look at before we go to sleep and again thefirst thing we see when we wake up.” - Morgan Stanley, 2007

15. Source: Jan Chipchase, Nokia Research

16. The 7th Mass Media Channel(The rise of mobile)

17. The Rise of Mobile: Timeline 7th Mobile (2000) 1st 2nd 3rd 4th 5th 6th Print (1500’s) Recording (1890’s) Cinema (1910’s) Radio (1920’s) Television (1950’s) Internet (1990’s)

18. A Decade of Mobile(2000 to 2010)

19. In 2000, U.S. wireless subscribers reached... 100 million In 2000, digital phones finally outnumbered old analog devices. In 2000, the first year camera phones arrived (in Japan). Source: CTIA, 2010

20. In 2009, U.S. wireless subscribers reached... 285 million vs. 270 million subscribers from 2008. Source: CTIA, 2010

21. In 2009,... 70million U.S. subscribers connected to the Internet, including the 41 million who carry “SmartPhones”. Source: CTIA, 2010

22. In 2010, worldwide mobile subscribers exceeded... 4.6billion vs. 1.2 billion PCs or 1.3 billion Landline Users. Source: Tomi Ahonen - 2010

23. According to the CTIA... 91% of Americans have a mobile wireless subscription. Source: Steve Largent, President and CEO of CTIA, 2010

24. By the year 2020, Pew estimates that the... MobileDevice will be the primary device for accessing the internet. Source: Pew Research, The Future of the Internet III - 2009

25. www.ruderfinn.com/rfrelate/intent/

26. What a difference a decade can make!

27. (short message service)

28. Did you know?

29. Source: Rob Smith Photography 2010 “SMSis the most widely used data application on the planet.” Tomi Ahonen, 2010

30. Source: Rob Smith Photography 2010 SMShas a 95%read rate. Tomi Ahonen, 2010

31. Source: Rob Smith Photography 2010 …and a 15-20% response rate vs. 1% for traditional media. Tomi Ahonen, 2010

32. In 2009, text message Traffic (World-wide) totaled... 4.5 trillion ...1.5 trillion from U.S. Mobile Subscribers. Source: CTIA, 2010

33. Who uses SMS?

34. Did you know... SMS/Text-messaging is no longer just for “teens” or the 20-somethings. Source: Nielsen Mobile, 2009 The survey measured the billing activity through an “opt-in” panel of more than 50,000 U.S. mobile lines across the top four mobile carriers. Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers by age.

35. What is mobile marketing?

36. “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Mobile Marketing Association (MMA)

38. Mobile is Personalized & Private

39. Mobile Flexible & Timely

40. Mobile SMS has a 94% Read Rate

41. SMS has a 15-20% Response Rate vs. 1% for Traditional Media.

42. Easy to Group Broadcast (i.e., push job-alerts notifications, special events announcements re: career fair, open-house, and campus recruiting, etc.)

43. Easily Integrates with online and offline marketing channels

44. Mobile-web creation & optimization is fast and easy to set-up

45. Mobile offers highly measurable & accurate reporting

47. Hewitt Associates Goes Mobile Case Study 1: “HEWSales” – SMS Campaign

48. Case Study 1: “HEWSales” - SMS Campaign Step 3: Link to HEWSALESmobile-site. Step 2: HEWSALES “opt-in” confirmation auto-response. Step 1: Sales “prospect” candidates are encouraged to Txt HEWSALES to 77950 Call-to-Action: Users are prompted to email resume or click link to be redirected to the HEWSALES site.

49. Case Study 5 {Case Study 2: “ATT JOBS” - SMS Campaign}

51. Customized

52. Viral

54. Hewitt Associates Goes Mobile Case Study 3: “HEWDiversity” – SMS Campaign

55. Text “HEWDIVERSITY” to 77950 Case Study 3: “HEWDiversity” - SMS Campaign Case Study 3: Hewitt Associates “HEWDiversity” – SMS Campaign Objective: Engage the 2009 NBMBAA conference attendees via a raffle-give-away. Conference attendees were encouraged to participate by sending an SMS (text-message) with the keyword HEWDIVERSITYto 77950. Mobile URL: www.Hewdiversity.com After the “opt-in”: Subscribers were provided a link to view the raffle-give-away details, as well as learn more about Hewitt’s Diversity Program, and career opportunities. Call-to-Action: Participants are prompted to click the HEWDiversity link for contest details.

56. Case Study 5 {Case Study 4: SXSW - SMSCampaign}

58. Response sent with ‘mobilized’ opt-in for each recruiting need. (data capture!)

59. Ability to surf live jobs and forward them to a mailbox to apply later. (tracked marketing!)

60. Text messages throughout the event:“Excited about Job Opportunities – we have an eCommerce manager at our booth for the next hour!”

62. Case Study 5: AT&T - SMS to Mobile Social Case Study 5: SMS to Mobile Social att.jobs gets mobile

63. Measuring Return Page 41 Growing Returns on a Growing Network… January 2010 the Talent Network reached over 200k Members. Averaging ~1,400 new registrations via mobile per month. (~17,000 EOY) 0.5% Member to Application Conversion 81 13 81 13 13 $ $ $ $ $