In part 2 of SEO for Content Creation you will learn about the HTML elements you need to optimize in your page and site to have better rankings in major search engines.
Follow Matt Cutts as he explains the three main HTML elements in SEO.
12. Crawlers come,
read the HTML
code and start to
create an idea
(in their mind) of
what this
particular web
page contains
and what it’s all
about
13. So you can
understand the
importance that
HTML (and code)
elements have in
SEO...
They are basically
⅓ of the pie - the
other ⅔ are
content and links
14. There are many elements we can
cover, but we’re going to start with 3
simple ones you can use to
optimize your site fairly quickly
24. So as you can see,
Title Tags are
important for
search engines
and humans
The search engine
reads what the
page is about and
we see it in the
search engine
result and browser
29. Keywords are used to
provide more
descriptive text to the
page
The Keyword Tag
used to be very
important, but thanks
to spammy practices, it
is no longer relevant
for search engines and
crawlers
30. So remember:
1.Title Tag (very important)
2. Description Tag (important)
3. Keyword Tag (less important)
33. There are 6 in total
<h1> to <h6>, H1
being the most
important one and
H6 the least
important one
34. Picture a Geography
Book:
H1 would be the main
title (World Geography)
H2 would refer to the
continents
H3 would be countries
H4 would be states
H5 would be counties
H6 would be cities
35. Header tags are very
important. On top of
the Meta Tags (Title,
Description, and
Keywords),they help
crawlers and search
engines understand
what the page is about
38. You need to have a
logical H structure in
your page
Imagine if a book had
several “main titles”... it
would make no sense
So it is highly
recommended to have
1 H1 and follow with
H2 - H6 according to
the importance
of that content
40. “Microdata is an HTML specification used to nest
semantics within existing content pieces on web
pages”
“Search engines, web crawlers, and browsers can
extract and process Microdata from a web page and
use it to provide a richer browsing experience”
“Search engines benefit greatly from direct access to
this data because it allows them to understand the
information on web pages and provide more relevant
results to users ”
41. Different Microdata tags need to be implemented to
provide the right information since every page is unique
42. Schema.org provides
a collection of HTML
tags that webmasters
can use to markup
their pages
Please visit that site in
order to learn
everything there is to
know about Microdata
and all the tags you
can use in your page