One of the most effective ways to capture the spirit of the holidays and engage with your customers is through social media. Use these five simple tactics to optimize your content on Facebook this holiday season.

1. 5 Simple Ways to Optimize Your
Facebook Content For The Holidays
December 4, 2013
Caitlin Pangares | Social Media & Content Coordinator
cpangares@redbricksmedia.com

2. 1. Plan Ahead!

3. Determine the course of your campaigns in
advance so you can make last minute
additions and edits before the holiday itself.

4. 2. Decorate
Your Pages

5. Change your cover photo or profile picture to
reflect the season change or upcoming
holiday.

6. 3. Harness the
Power of Freebies

7. Offer a free gift or substantial discounts on
your products/services to users who enter
your holiday contests.

8. Also….
Don’t forget to read and interpret the
Facebook contest guidelines!

9. 4. Pay Attention to
Analytics

10. You can garner a ton of valuable user information
from your audience without asking them a thing.
Research using Facebook Insights and other social
listening tools before and after your holiday
campaign.

11. 5. Continue to Think Evergreen

12. You put a lot of time into your content
around the holidays.
Think about how you can repurpose these
concepts to create buzz year after year.

13. Want more holiday content
ideas?
Here are some additional resources:
● From: Mari Smith
● From: Social Stampede

14. Thank You | Questions?
Caitlin Pangares | Social Media & Content Coordinator
cpangares@redbricksmedia.com