Leveraging Search & Social Media To Build Traffic To Your Site Case Study
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Leveraging Search & Social Media To Build Traffic To Your Site Case Study
- 1. Leveraging Search & Social Media Building Traffic to Your Site Using Search Engines & Other Tools National Religious Broadcasters Case Study
- 3. U.S. Search Market January 2008 Google received 6.1 Billion out of the 10.5 Billion Searches comScore Media Metrix
- 4. Global Search Market December 2007 Google received 41.3 Billion out of the 66.4 Billion Searches comScore Media Metrix
- 6. Pay Per Click (PPC) “ At an average cost per acquisition of $8.50, Internet search was more than twice as efficient as the next best marketing channel. ” Source: October 06 Piper Jaffrey & Co
- 7. The New eCommerce Decade: The Age of Micro Targeting Source: October 06 Piper Jaffrey & Co Average Cost Per Customer Acquisition Internet Search $8.50 Online Yellow Pages $20.00 Online Display Ads $50.00 E-Mail $60.00 Direct Mail $70.00
- 13. Search Engine Optimization (SEO) “ SEO is at least 1,000% more cost effective than the second best Internet marketing channel.” Source: Greg Outlaw
- 20. Graph and forecast compiled internally. Sources: Global Reach and SIL International/Ethnologue. Forecasts: 2005 by Global Reach, 2006 - 2009 by AllAboutGOD.com
- 21. The Long Tail a.k.a. Zipf’s Power Law Probability Distribution Curve The frequency of any word is generally inversely proportional to its rank in the frequency table. Thus, the most frequent word will occur approximately twice as often as the second most frequent word, which occurs twice as often as the fourth most frequent word, etc .
- 22. A Long Tail Example Source: MIT
- 23. A Long Tail Example Source: MIT
- 28. Social Media Marketing (SMM) and Social Media Optimization (SMO) “ Marketing Web 2.0-style! SMO is a great way to drive convertible traffic and future-proof your SEO investment.” Source: Greg Outlaw
- 31. State of the Blogosphere Q4 2006
- 32. State of the Blogosphere Q4 2006
- 34. Wikipedia – 9.5 Million Articles, 256 languages (2.1 Million in English) http://en.wikipedia.org/wiki/God
- 36. Social Bookmarking Example http://www.google.com Searching Where is God ? Scroll to the bottom to see the social bookmarking footer.
- 38. comScore Media Metrix Total US, Homes/Work/Univ. Demographic Profile of Visitors to MySpace.com Percent Composition of Total Unique Visitors Unique Visitors (000) 21,819 August 2005 55,778 August 2006 % Change Total Audience 100 100 0 Persons: 12-17 24.7 11.9 -12.8 Persons: 18-24 19.6 18.1 -1.4 Persons: 25-34 10.4 16.7 6.2 Persons: 35-54 32.4 40.6 8.2 Persons: 55+ 7.1 11 3.9
- 39. Facebook Demographic Changes comScore Media Metrix Total US, Homes/Work/Univ.
- 43. Video Search Engine Optimization (VSEO) “ VSEO currently is in its infancy – it is like SEO was in 1997. As such it represents the single greatest opportunity to drive traffic quickly!” Source: Greg Outlaw
- 44. YouTube.com Example Many of our Videos are on Page 1 Using VSEO Techniques Searching YouTube for Resurrection of Jesus Christ
- 45. Social Video Search Engines
- 54. 2007 AllAboutGOD – 22.7 Million Visitors
- 55. The Future of Search “ The True Power of Search is Here! - At Anytime, From Anywhere, For Any Media From Any Device. Are You Ready?” Source: Greg Outlaw