Approach the future of tourism by the new Technologies

1. approach the future of tourism by the new Technologies Surface, Multitouch devices, … our life's changing ! By Greg Renard Research and Innovation Manager – Wygwam Microsoft Regional Director and Most Valuable Professional

2. 2 Information Technologies (of all kinds) double their power every year(price performance, capacity, bandwidth) Those impacting all areas including tourism 2

3. A Personal Experience Measure MIT’s IBM 7094 Notebook Circa 2003 2003 1,000 256,000 $2,000 1967 0.25 144 $11,000,000 Year Processor Speed (MIPS) Main Memory (K Bytes) Approximate Cost (2003 $) 24 Doublings of Price-Performance in 36 years, doubling time: 18 months not including vastly greater RAM memory, disk storage, instruction set, etc. And today a notebook priceis 250$ for the samecapacities ! © KurzweilAI.NET

4. 4 Moore’s Law is one example of many… Moore's Law describes a long-term trend in the history of computing hardware, in which the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years 4

5. What'sreally important whenwespeak about new technologies ? For you and yourcustomers ?

6. Uses!!!

7. Tourismcustomers usages : Remember … … It was not so far !!!

10. Wecanprepareourtravel online atourconvenience !

12. We'll live ourtravel in advance or completely live ourtravel

13. by Virtual Reality, Increased Reality,

14. new touch interface experience,

15. virtual agents, ???

17. find the best travel far

18. At the best price

19. In the best time

20. … buy "My" personal travel everywhere at any time !

21. Your Goals as professional tourism people :

22. Dispense the best product at the best financial margin

23. Minimize The impacts of climate change

24. Growth in visitor numbers

25. Awareness about Political instability and regional conflict and terrorism

27. How new technologies can help in this goals Working around the travel cycle life !

28. Life cycle of a travel experience For each step of the Life Cycle of T.E. : Create a new user experience Extend the user experience Attract customers Bring more contextual information … Try to promote the match between The business of tourism The new technologies … Based on the usages of your customers … Customers Centric ! … Web 2.0 ! Extend the Tourism Customer Experience … Web 3.0 ?

29. Look at carefully… and consider the application in tourism Microsoft's 2019 Future Vision : Envisioning the Future

30. What did you see ? TouchWall, interaction, new user experience, natural language, real time translation, weather and travel services of information, green technologies, usage of the 3D, new user interfaces, travel guide, communication, voice Recognition, communicate objects, interactive electronic paper, …

31. Too many questions ?!? Is that really what our future will be ? Is this applicable to tourism ? What cost to implement these practices? What benefits ? To my business … to be more competitive ! To my clients … for a better customer service ! In how many time ? … whatalreadyexists?

32. What already exist today ? Microsoft Surface Microsoft TouchWall WygwamSmart'Use Windows Phone Microsoft PhotoSynth Microsoft Virtual Earth Wygwam Virtual Agents Wygwam Virtual Assistants …

33. Microsoft new technologies, new usages products ! Microsoft Surface, Touch Wall, Natal, Photosynth, Virual Earth, … Virtual Agents, Smart'Use

34. Conclusion

35. A changing World ! It's a fact ! What are the Basic trends ? Increased globalization Evolution of the needs of the customers Exponential evolution of the technologies Leave the 'old' computer (keyboard, mouse, …) Going to the new uses of computer The depletion of energy resources and food and energy dependence Climate change The aging population …

36. The search of wellness A society in search of wellness Interest in health, body, beauty, well-being and form Increased expectations for quality of life and safety Environmental concerns and ethical Individual autonomy and the need for customization The need for convenience, ease and flexibility The rise of social networking and collective intelligence The continued spread of the Internet and the immediacy of access to information …

37. So… Whatelse ? Prepare yourself to : More important integration of technologies in your strategies New user experience, new usages, new services New access to the information (ubiquitus, pervasive) The future usages of technologies of the Tourism World The future usages of technologies in the travels Working on the offerings tomorrow … Don't forget the Train speeds ! Actual speed Projected speed !

38. Gregory RenardCTO - Researchand Innovation Manager gregory@wygwam.com Wecan help yoube more competitivethanks to the new technologies !!!=