Gmm1

GLOBALIZATION IMPERATIVE Chapter One

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Globalization ImperativeChapter One

Overview of Globalization ,[object Object],Imperative

1 ,[object Object],[object Object],1. Why Global Marketing is Imperative

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Globalization of Markets and Competition

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Globalization of Markets and Competition (cont)

Competition (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],2. Globalization of Markets and

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Evolution Of Global Marketing

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Evolution of Global Marketing (cont)

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Evolution of Global Marketing (cont)

1 ,[object Object],[object Object],[object Object],4. APPENDIX

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMPARATIVE ADVANTAGE THEORY

1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INTERNATIONAL PRODUCT CYCLE THEORY

INTERNALIZATION/ TRANSACTION COST ,[object Object],[object Object],[object Object],[object Object],THEORY

Gmm1

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (9)

Similaire à Gmm1

Similaire à Gmm1 (20)

Gmm1