1. By Lawreeta Grant

2.  When creating my horror trailer I aimed to link my
three products to the horror trailer. In order to apply
this to my work I had to take into account the other
factors that would help me to achieve this

3.  I filmed majority of the storyline in the Local woods (court farm woods)
which fit in very well with the storyline that was of the horror genre. It
provided an airy chill that made the branches move creating that echo in
the atmosphere which would leave the audience having a dark, spooky
sense from the scenes.
 The setting gave me low key lighting which is a convention of the horror
genre that is used in numerous films from the horror genre, it helps the
audience establish the genre of the film through the disorientated sense
it gives the audience

4.  With the three trailers I analyzed I took into consideration the props, costumes
and effects used to help me with creating my trailer. I analyzed The Pact, The
Innkeepers and a drama (Girl in Progress)
 Through this it was allowing me develop the ability to differentiate different genre
films and how I could make mine clearest to the audience I was targeting
 E.g. In The Pact low key lighting is essential along with the digetic music used to
create that dark sense

5.  I've learnt through analyzing other horror trailers the big role the camera
angles play in terms of getting a scene across best to the audience to
create the conventions of that specific genre
 But for the Horror genre it is used to portray suspense and tension also to
show the build of that tension accurately drawing the audience in more
 For example in The pact there is use of point of view shot and close-up’s
to portray emotions. Which I applied to my trailer and used at specific
moment’s to actually bring the audience in on the film linking to the
conventions of horror which is to give the audience that surreal feeling
which makes them apart of the horror connecting to it on a deeper level
to link in with the suspense and tension

6.  When deciding what soundtrack would go best with my film I looked at the
trailers I analyzed and the pace that the music would be at through certain
points, the tone of the music also
 Therefore when adding the music to my trailer I gave it a steady low base tone
through the build of the suspense then in the tensions scenes I went for a sudden
shift of music to speed up the pace and the higher pitch to engage the audience.
This links to the convention of the horror genre due to the music they use is
always suspense filled with instruments like the piano and guitar which I used
 My inspiration when it came to sound was The innkeepers as the old-fashioned
music linked to the storyline and the horror genre which inspired me to think
about my trailer as a whole in order for the music to have a feeling leading to the
horror genre

7. •I used this font as I believe it represents the story line of the film which is dark spirits
the blacked out text gives this affect and the wobbles in the writing reminds me of the
ripples you make in water which links in with the name of film ‘Dark water’
•The color black links to the gothic style and depressing dark scenes which best
portrayed conventions of the horror genre

8.  I also wanted to reflect conventions of the horror trailer in my poster
 To do this I took into consideration techniques that would help me to portray the
conventions:
 I used Low key lighting to give an airy atmosphere to the poster which gave the
film a clear link to the gothic style of the horror genre
 I researched other Posters which I thought linked to my
Storyline and as well the horror genre which helped me get
a clear concept on the things I could include to relate to the
Horror genre
 The Apparition was my main focus
For inspiration on making my poster
Which showed me the specific layout
Used in posters.
I challenged the typical layout by placing
the title at the top of the page as I felt it
Would draw in a wider audience through
the style

9. •I incorporated the use of hands in my poster but in a
different way for it to resemble more of the supernatural
realm
•I used credits on my film and the date of the film at the
same positioning which is the bottom
•I also used darkening outlines to show the main focus in the
film in terms of the character which is front and centre in the
poster
•I incorporated the film setting in which was the background
of my poster

10.  I chose to do my magazine with Empire as they are a
popular brand in terms of the latest movie information and
guides
 For my magazine cover I chose to use an image of the
protagonist as the main focus in the woods which makes
significant links for the reader to have a clear understanding
of the basis of film when reading the magazine
 By using the wood setting I was able to have a clear link in
with my poster and magazine cover
 The typography used had a link in which I used bigger fonts
to show the priority in certain headlines and in the movie
featured on the cover
 I also color coded the colors I used for fonts in which I got
inspiration from the covers I analyzed which was Jennifer's
body and Harry potter
 I used the typical style and color used for the empire title in
order to keep to the magazines conventions I just added
smoke to the bottom to make it original edition for the
movie featured