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Daniel Patricio: I Hope Mobile Kills Advertising
1.
I hope mobile
kills advertising Daniel Patricio
2.
3.
Why we hate advertising 1.Disruptive 2.Misguided 3.Flat
4.
What are the
goals of the Marketer? • Increase awareness • Increase brand comprehension • Drive customers to action
5.
We need advertising We
just need to approach it differently
6.
Why mobile is
important • Adoption • Communication • Multimedia
7.
What can we
do with it? Smart targeted advertising • location • needs • identity • Provide and suggest solutions • no more shouting
8.
Where do we
go from here? • Mobile is not a medium but a conduit • Not just push but provide • Smarter is better
9.
Daniel Patricio @danielpatricio danielpatricio.com
10.
Daniel Patricio @danielpatricio danielpatricio.com
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