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Impact of Social Media on Search  by  Regalix Inc – Jun 18, 2009
Presenter – Ritu Josan  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction  ,[object Object],[object Object],Source: Wikipedia
An important marketing tool  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nielsen
Why should you care about social media?  ,[object Object]
Why should you care about social media?  Social Media Some Benefits   71% of organizations plan to increase  investments in social media in 2009. The average increase in investments is 2009.   Why ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why should you care about social media?  Social Media: Changed the Game
Why should you care about social media?  Social Media: Changed the Game
Why should you care about social media?  Evolution of Social Media  2007  Why? 2008  Try 2009 Embrace
Marketing on Social Media Channels
Social Media Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Measure Results?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Measure Results?  Analyze Your Website Traffic
Strategies You Can Leverage to Improve Search Results: 1. Make it Dynamic   Source: Engine Works Video Integration Twitter Integration
Strategies You Can Leverage to Improve Search Results: 2. Encourage Collaboration   Source: Engine Works Voting  Comments
Strategies You Can Leverage to Improve Search Results: 3. Facilitate Growth of Community   Source: Engine Works
Strategies You Can Leverage to Improve Search Results: 4. Leverage External Web Properties   Source: Engine Works
Leading Semiconductor Company: Case Study Solution  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leading Semiconductor Company: Case Study Solution Increased presence on Document sharing sites  Increased footprint on Google. Increased referral traffic
Leading Semiconductor Company: Case Study Solution Increased presence on Social Bookmarking Sites Increased footprint on Google. Increased referral traffic
Leading Semiconductor Company: Case Study Solution
Leading Semiconductor Company: Case Study Results  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bottlenotes- Case Study  Business Problem ,[object Object],[object Object]
Bottlenotes- Case Study  Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bottlenotes- Case Study  Solution Create group, fan pages Presence on sites like Twitter
Bottlenotes- Case Study  Solution Spread the word across blogs, forums, groups Participate in Classified sites
Bottlenotes- Case Study Results  ,[object Object],[object Object],[object Object],[object Object],Normalized Data
About Regalix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Impact Of Social Media On Search