It all over the internet, every business is talking about it. If you are not on it, people look at you like you are on the stone age. The internet is abuzz with success stories of social media revamping businesses and how today mom and pop shop may just take over the world. Add to this the frequent updates in the Google algorithm, the most frequent in recent times has been the Farmer Update and now the Panda Update – currently at 3.4 and still going strong. The farmer update was the first strike at websites carrying spammy content. Most of the tried and tested third party content sites (ezine, article *** saw traffic drop by 90% in a day). The current update of Google indicating that your presence and your interaction in the social space will make a change to the way you are people see on Google results. Everything you say and do as a brand on Facebook, Twitter and Google + will make an impact to the way you are displayed in the search results. The SEO killer? This contraption which looks like something out of a mad scientists lab seeks to put an end to all the SEO companies in the world. It claims to crawl the entire web and analyze the current trends real time, add to it the behavioral analysis from the social signals and behold you are a step ahead of Google. Is this the end of the SEO Consultant? Have Google and all other search engines ensured the closure of this business. Developer keep SEOs in business - A quote by Jill Whalen. But an industry is not sustainable on the mistakes of another. SEO has been around for more than 10 years. As any business it has evolved over that period of time. Sometimes to keep on top of the competition and at times to forced to evolve because in changes in the Google algorithm. SEOMoz has classified the ever changing role of an SEO consultant over the years. Ensuring the website is found, ensuring it is found for the right keywords and ensuring the right websites are talking about your website. To these basic parameters got added the means to get there – be it creation of xml sitemaps, leveraging press release websites, local optimization and so on. Note if your current SEO company/agency is not at par with these recommendations you are already 4 years behind. You may just about end up with your website looking like this. Beware Google Panda is not just restricted to content farms – if you have a website that’s optimized like this you will be in for a shocker. Opportunity Discovery – Opportunity Discovery is a cyclical process of understanding brand opportunity with regard to business goals, target audience, industry specifications and past performance. It’s cyclical in that insights from one step often refine insights from another step in the process.  Business Objectives – Everything must be done within the context of the goals of the brand. This requires a deep understanding of where the brand has been and where it’s going. In many cases businesses

1. Is SEO Dead
Belmond Victor | SEO Manager
March 28th 2012
© 2012 Regalix Inc. Confidential, All Rights Reserved

2. About Belmond
 SEO & SMM Manager
 Over 8 years of experience with Fortune 500 and start up companies
 Drives SEO Strategy within Regalix.
© 2012 Regalix Inc. Confidential, All Rights Reserved 2

3. Contents
 Current state of SEO?
 2012 and beyond
 The New SEO Process
 Future Proof Your Website
 The New SEO Consultant
© 2012 Regalix Inc. Confidential, All Rights Reserved

4. Current State of SEO? Social Media
4
© 2012 Regalix Inc. Confidential, All Rights Reserved

5. Current State of SEO? Google Updates
5
© 2012 Regalix Inc. Confidential, All Rights Reserved

6. Current State of SEO? – Automatic SEO
7
© 2012 Regalix Inc. Confidential, All Rights Reserved

7. Is this the end of SEO?
8
© 2012 Regalix Inc. Confidential, All Rights Reserved

8. 9
© 2012 Regalix Inc. Confidential, All Rights Reserved

9. "developers keep SEOs in
business." - Jill Whalen
10
© 2012 Regalix Inc. Confidential, All Rights Reserved

10. Have I Optimized Enough??
12
© 2012 Regalix Inc. Confidential, All Rights Reserved

11. 2012 & Beyond
90mm+ Google Users See
Personalized SERPs
13
© 2012 Regalix Inc. Confidential, All Rights Reserved

12. 2012 & Beyond
Social Media drives queries
14
© 2012 Regalix Inc. Confidential, All Rights Reserved

13. 2012 and beyond
 60 percent plan to increase their social media budgets.
 60 percent plan increases in landing page optimization.
 57 percent plan increases in SEO.
 41 percent plan increases in content marketing.
Source: Marketing Sherpa 2012 Search Marketing Benchmark
Report
© 2012 Regalix Inc. Confidential, All Rights Reserved

14. The SEO Process
© 2012 Regalix Inc. Confidential, All Rights Reserved

15. The New SEO Process
Identify
Opportunity
Content
Optimization
Strategy
Technical
Measurement
Development
Social
Implementation
17
© 2012 Regalix Inc. Confidential, All Rights Reserved

16. Identify Opportunity > Beyond Keyword Research
Match the Buyer Persona with your
Keyword Intent
18
© 2012 Regalix Inc. Confidential, All Rights Reserved

17. Content Strategy > Is Content Still King?
Remember the GoogleBot still like
long content
19
© 2012 Regalix Inc. Confidential, All Rights Reserved

18. Technical Development > Implementation Audit
20
© 2012 Regalix Inc. Confidential, All Rights Reserved

19. Social Strategy > Win the Internet
Share Searches
Win the
Worthy based on
Internet
Content your content
Share Grow Social
Socially Network
Watch Social
Get Links
Signals in
Naturally
action
© 2012 Regalix Inc. Confidential, All Rights Reserved

20. Measurement > Conversion Rate Optimization
Leverage Reporting Options available in GA
(social dashboard, integrating Webmaster etc.)
© 2012 Regalix Inc. Confidential, All Rights Reserved

21. Optimization > Repeat Steps 1 - 5
Identify
Opportunity
Content
Optimization
Strategy
Technical
Measurement
Development
Social
Implementation
23
© 2012 Regalix Inc. Confidential, All Rights Reserved

22. Future Proof your Website > No Ads
© 2012 Regalix Inc. Confidential, All Rights Reserved

23. Future Proof your Website > Create Long Media Rich
Content
© 2012 Regalix Inc. Confidential, All Rights Reserved

24. Future Proof your Website > Be Social
© 2012 Regalix Inc. Confidential, All Rights Reserved

25. Upgraded Role of SEO Consultant
Source: SEOMoz
27
© 2012 Regalix Inc. Confidential, All Rights Reserved

26. Get in Touch
 Forefront of Innovation  visit: www.regalix.com
Digital Marketing Services
Technology Enabled Services  For a Free SEO Audit of your website /
Regalix Labs ecommerce portal, please get in touch with
Ritu Josan, rjosan@regalix-inc.com
 Multi-disciplinary Leadership Team & Strong
Advisory Board, 175+ Team  If you have any questions about this webinar
please feel free to get in touch with the
speaker Belmond Victor, bvictor@regalix-
 Fortune 500 and Venture Backed Customers inc.com
(B2B and B2C)
 Global Operations: HQ in Silicon Valley, 4
Offices
 Industry Recognition
© 2012 Regalix Inc. Confidential, All Rights Reserved 28