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Similaire à Social media workshop by Regalix in May 2010
Similaire à Social media workshop by Regalix in May 2010 (20)
Social media workshop by Regalix in May 2010
- 1. Your Pages Are Set Up, But What’s Next?
Social Media Bootcamp:
Transforming your social media into a real marketing channel
1. Introductions Moderator: Jonathan Curtis
2. Social Media Strategy Host: Namrata Kumar
3. Operating a Social Media Program
4. Closing the loop with 360º Analytics
5. Group Discussion
6. Wrap-up & Announcements
REGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi CONTACT US FOLLOW US
2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR, SECTOR 8 18 SUNDAR NAGAR WWW.REGALIX.COM FACEBOOK.COM/REGALIX
PALO ALTO CA 94303 USA #26, INFANTRY ROAD PANCHKULA 134 109 INDIA NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM #REGALIX
BANGALORE 56 001 INDIA 888-REGALIX
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 2. Your Pages Are Set Up, But What’s Next?
Social Media Bootcamp:
Transforming your social media into a real marketing channel
1. Introductions Jonathan Curtis
2. Social Media Strategy
3. Operating a Social Media Program
4. Closing the loop with 360º Analytics
5. Group Discussion
6. Wrap-up & Announcements
REGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi CONTACT US FOLLOW US
2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR, SECTOR 8 18 SUNDAR NAGAR WWW.REGALIX.COM FACEBOOK.COM/REGALIX
PALO ALTO CA 94303 USA #26, INFANTRY ROAD PANCHKULA 134 109 INDIA NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM #REGALIX
BANGALORE 56 001 INDIA 888-REGALIX
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 3. Social Media Bootcamp:
Regalix’s Social Media Key Milestones
ComplianceOnline.com SiliconIndia.com
Largest Professional Networking
WhoWhere.com Largest Compliance Website and
Website for Indians
8th largest customer destination Expert Community
(Current, 2010)
(White Labeled by NASDAQ, 2006)
Contact sharing website
(Acquired by Lycos, 1996) BottleNotes.com
Largest Wine Encyclopedia and
Wine Community
inDplay.com (Current, 2010)
WingspanBank.com
1st Independent Film Licensing
1st Internet-Only Bank in the world
Website & Critic Community
Financial Services Marketplace
(Acquired, 2007)
(Acquired by BankOne, 2000)
M2M.com
Machine to Machine Developer Community, Sponsored by
ATT, KPN, Rogers, Ericsson, Motorola, and Siemens
(Current, 2010)
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 3
- 4. About Us
Full-Service: Digital Marketing &
Technology Services Company; Strategy,
Collateral &
Thought Creative, Campaigns, Technology,
Leadership Communities
Content
Talent: Leadership, Advisory, 175+ Team
Customers: Fortune 500 and Venture-
Website,
Portals,
Community Backed
& Social
iPhone, iPad
applications
Media Focus: B2B, B2C, C2C
Online
Marketing Verticals: Retail, Hi-Tech., Finance,
Strategy Healthcare
Global: HQ in Silicon Valley, 4 Offices
Background: Built on 8+ years of
Customer & Lead
research
Prospect Generation Industry Recognition:
Nurturing & Sales
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 4
- 5. Companies that Trust Us
Retail & Financial Film & Professional Healthcare, Education Hi-Tech. & Clean-Tech.,
Consumer Services Entertainment Services Bio-Tech. Software Bio-Fuel
Products
Microsoft
UCLA
ICICI
BANK
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 5
- 6. Social Media Bootcamp:
Introductions
Vikas Sharan | CEO & Chief Marketing Strategist
Serial Enterpreneur: Financial Services, Telecom, Marketing
wingspanbank.com: 1st Net-only bank (BankOne, 2000)
complianceonline.com: #1 community on compliance
Created over half a dozen successful social communities
Strategic advisor to Fortune 100 companies
Shivraj Asthana | EVP Products & Services
Co-Founder Regalix Inc., ArcadiaOne Inc. (Haart Commerce, 2002)
Strategic marketing advisor to Global 5,000 companies: Citibank, Apple, CDC, Cypress
Chief Architect of over 20 integrated marketing campaigns
Brendan Farnell | Sr. Director Client Services
Strategic marketing advisor: Adobe, HP, CheckPoint
Launched: bottlenotes.com, m2m.com, executivemindshare.com
Social Media Instructor for Fortune 1,000 companies
Manages Operations for Global Fortune 5,000 companies
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 6
- 7. Your Pages Are Set Up, But What’s Next?
Social Media Bootcamp:
Transforming your social media into a real marketing channel
1. Introductions
2. Social Media Strategy Vikas Sharan
3. Operating a Social Media Program
4. Closing the loop with 360º Analytics
5. Group Discussion
6. Wrap-up & Announcements
REGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi CONTACT US FOLLOW US
2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR, SECTOR 8 18 SUNDAR NAGAR WWW.REGALIX.COM FACEBOOK.COM/REGALIX
PALO ALTO CA 94303 USA #26, INFANTRY ROAD PANCHKULA 134 109 INDIA NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM #REGALIX
BANGALORE 56 001 INDIA 888-REGALIX
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 8. Social Media Bootcamp:
The Rise of Social Media
Facebook added 100M users in 9 months. Other media to reach 50M…
38 years 3 years 4 years
25% of searches on top 20 brands are links to user-generated content
78% of users trust peer recommendations (14% trust ads)
Facebook would be 3rd largest country (400M….and growing)
China: 1B, India: 1B, Facebook: 400M, US: 300M
Facebook crossed Google’s US traffic last week
There are 5,508 social media sites on the Internet
Users spend 17:03 minutes on an average on social media sites
Now what can business do with Social Media?
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 8
- 9. Social Media Bootcamp:
The Evolution of Selling
Pre-Media Direct Sales Gentleman’s handshake drives sales
Agents $$$$$$$
Advertising Print, Radio, TV Brand recall drives sales
$$$$$$
Web 1.0 Publishers, Best offer drives sales
Display Ads $$$$
Web 2.0 Search Value proposition drives sales
$$$
Web 2.0++ Social Media, Collaboration drives sales
Community $$ ?
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 9
- 10. Social Media Bootcamp:
Brand Interaction has Changed
Traditional/Offline Marketing Web 3.0 Marketing (Social Media
Marketing)
“I have a need”
“We have an
offer. Please
make a
purchase”
“Let’s collaborate”
One-way communication Two-way communication
Consumer doesn’t have a voice Interact, engage and listen to customer
No interaction with customer Consumer’s voice counts
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 10
- 11. Social Media Bootcamp:
Have you started the Social Media journey?
Facebook Page
LinkedIn Group
Twitter Lists
Blog
YouTube Channel
Branded or Neutral Community
Other?
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 12. Social Media Bootcamp:
What is your marketing model?
Consumer Marketing
Business to Business Marketing
Reseller & Distributor / Channel Marketing
Network Marketing
Non-Profits & Social Marketing
Human Resources
Marketing & Business Research
Product & Service Support
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 13. Social Media Bootcamp:
Social Media Maturity Model
1st Level: 2nd Level: 3rd Level:
Strategic Presence Expert Engagement Social Leverage
Businesses seed content and Experts, analysts drive content Community drives participation
actively market to create initial creation, membership and and growth.
participation and growth. growth.
Presence Management
Product & Brand Programs
Customer and Support Programs Set-up Facebook Page, Integrate with Enterprise
Integrate with core product or
Customize Tabs, Create Custom Applications, Knowledge Base,
service
Partner & Reseller Programs Apps. CRM
Customer & Prospect Nurturing
Brand & Media Monitoring Brand, Domain Experts, Partners, Customers New Influencers
Member Operations
Member Acquisition Invitation campaigns Expert Invitations Tell-a-Friend
Member Engagement Customized email, follow-ups Alerts, Follow-experts Friend feeds
Conversation Moderation Community managers Experts Self-appointed Leaders
Content Operations
Product & Marketing Content Collateral, Blogs Knowledge base articles
Employee Created Content Key spokes person, bloggers Enterprise Micro-blogging
Federated 3rd Party Content Partners Industry Associations Domain Experts
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved & respond to
Community manager creates Experts create 13
User Generated Content Community creates content
conversations conversations
- 14. Social Media Bootcamp:
What is your social media goal? Who owns Social Media?
Establish brand presence (Corporate Marketing)
Establish thought leadership (Product Marketing)
Enhance product support (Customer Support)
Enhance reputation (Public Relations)
Customer & prospect nurturing (Inside Sales)
Increase website traffic (Marketing)
Lead generation and sales (Marketing, Sales)
Employee acquisition & retention (Human Resources)
Business Intelligence & Research (Market Research)
Reseller & Partner Management (Channel Marketing)
Other?
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 15. © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 15
- 16. Social Media Bootcamp:
Social Media Solution Providers
Creative Agencies PR Firms Tool Vendors
Strategy & Operating Plan
X X
(Goal setting, KPI identification, Benchmarks, Process & Plan)
Messaging & Conversations
X
(Topics, Blogs, Q&A, Email, Alerts, Postings, Comments, Response)
Creative Ideas & Asset Development
X
(Viral Videos, Contests, Games, Events, Apps.)
Social Media Presence Set-up
X
(Set-up Facebook Page FBML, YouTube Channel, LinkedIn Page, Groups, etc.)
Social Applications & Toolkit
X
(Cart, Polls, Images, Video, Discussions, Self-administration)
Custom Application Development
(Referral Apps., Loyalty/Rewards, Content/App./CRM Data Integration)
Media Monitoring
X X
(Brand, Competitor, Customers, Partners, Domain Intelligence, Campaigns)
Analytics & Intelligence
X
(Brand Loyalty Index, Engagement Index, Sales, Benchmarks)
Top 5 Social Media Properties
X X X
(Facebook, LinkedIn, Twitter, YouTube, Flickr)
Topical Social Media Properties
(1K+ Properties; Vertical Industry, Category, Ethnic, International)
Multi-lingual Support
(English UK/US, Spanish, German, Italian, Japanese, Chinese, more…)
Managed Operations
(Member Recruitment/Engagement, Community Management)
Global Operations © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 16
(USA, UK, India, Singapore, Gulf)
- 17. Your Pages Are Set Up, But What’s Next?
Social Media Bootcamp:
Transforming your social media into a real marketing channel
1. Introductions
2. Social Media Strategy
3. Operating a Social Media Program Brendan Farnell
4. Closing the loop with 360º Analytics
5. Group Discussion
6. Wrap-up & Announcements
REGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi CONTACT US FOLLOW US
2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR, SECTOR 8 18 SUNDAR NAGAR WWW.REGALIX.COM FACEBOOK.COM/REGALIX
PALO ALTO CA 94303 USA #26, INFANTRY ROAD PANCHKULA 134 109 INDIA NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM #REGALIX
BANGALORE 56 001 INDIA 888-REGALIX
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 18. Social Media Bootcamp:
Regalix’s Social Media Process
1 Define Program Objectives
2 Identify Stakeholders & Participants
3 Develop Content & Messaging Framework
4 Customize Programs for Social Media Sites
5 Build and Expanding Social Presence
6 Monitor, Analyze and Insights
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 18
- 19. Regalix’s Social Media Process
1 Define Program Objectives
Objectives Measurements
Build and grow your network Member count
Promote & monitor your brand Exposure metrics
Engage with employees, prospects & partners Engagement metrics
Discuss and weigh-in on hot-button issues Conversation volume
Resolve support issues effectively Support issues, knowledge base, self-support
Provide exclusive content/success stories/case studies Collateral downloads
Collect feedback on product roadmap Feedback
Announce & Promote Events, Product Launches Event registrations
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 19
- 20. Social Media Bootcamp:
Regalix’s Social Media Process
1 Define Program Objectives
2 Identify Stakeholders & Participants
3 Develop Content & Messaging Framework
4 Customize Programs for Social Media Sites
5 Build and Expanding Social Presence
6 Monitor, Analyze and Insights
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 20
- 21. Regalix’s Social Media Process
1. Identify Stakeholders and Participants
2
Internal Participants External Participants
Senior Management Customers & Prospects
Product Managers, Architects Partners & Resellers
Support Engineers Professionals
Corporate Marketing Industry Experts
Key Employees Analysts, Key Influencers
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 21
- 22. Regalix’s Social Media Process
1. Identify Stakeholders and Participants – Guidelines
2
Brand Ambassadors
Communicate the “fun” aspects and benefits
New employees : Registration part of induction
Existing employees : top down approach – get the managers onboard
Identify key stakeholders who will monitor and track participation
Set targets for managers to get their teams onboard
Enabling Policy (e.g. IBM/CISCO)
Define guidelines for social media usage
Get top executives onboard (PMs)
Training & mentoring
Identify evangelist/ early adapters
on the intranet
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 22
- 23. Regalix’s Social Media Process
1. Identify Stakeholders and Participants – Internal
2
Guiding & Nurturing
Create a content framework
Define who, how, type of content, audience, tone of voice, comments to respond to and how to
respond
Facilitate contribution from inside the organization
Encouraging employees to create and share interesting information through a closed/restricted
micro blogging program; e.g. Yammer (enterprise micro-blogging)
Rewards & Recognition program
Social Networker of the month
Key contributors – Top 5 contributors
Direct2Dell bloggers
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 23
- 24. Regalix’s Social Media Process
1. Identify Stakeholders and Participants – External
2
Customers/Prospects
Invite customers/prospects to join Facebook/Twitter/LinkedIn sites
Outline advantages of joining social media network
Information on upcoming products, feedback, help with implementation, support issues
New prospects: industry trends, whitepapers, Case studies, Q&A
Include banners/ widgets in newsletters
Include in other collaterals, brochures, business cards
Getting people to Join
Internally: Sales/Support/PS teams as “enlistment scouts” to identify and get customers and
prospects onboard
Identify key prospects & professionals with active social media presence and send invites
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 24
- 25. Regalix’s Social Media Process
1. Identify Stakeholders and Participants – External
2
Initiate Participation
Content & Social media Apps
Discussions, Q&A
Events/ Seminar
Product Launches / updates
Polls, Surveys, Feedback
Increasing interest level and interactions
Gathering information/feedback from the ecosystem and adjusting the internal content dissemination
Running online contents for the external audience
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 25
- 26. Social Media Bootcamp:
Regalix’s Social Media Process
1 Define Program Objectives
2 Identify Stakeholders & Participants
3 Develop Content & Messaging Framework
4 Customize Programs for Social Media Sites
5 Build and Expanding Social Presence
6 Monitor, Analyze and Insights
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 26
- 27. Regalix’s Social Media Program
3 Develop Messaging & Content Framework
Content sourced & shared
Product Mangers Key Employees Agency Partners External participants
Product Domain
Specific Specific
Marketing Events
• New Releases • Industry Trends • Hot Button issues • Webinars
• Inside scoop • Developments • Press Releases • Seminars
• Bug Fixes • Forums • Case Studies • Tradeshows
• Product research • On Topic groups • Brochures • Customer & partner
• Tutorials/How-to • Industry related • Product surveys events
• Tips & Tricks events/ activities • Feedback & Polls
• Q&A • Competition tracking
• Roadmap
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 27
- 28. Social Media Bootcamp:
Regalix’s Social Media Process
1 Define Program Objectives
2 Identify Stakeholders & Participants
3 Develop Content & Messaging Framework
4 Customize Programs for Social Media Sites
5 Build and Expanding Social Presence
6 Monitor, Analyze and Insights
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 28
- 29. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Facebook (Fans) YouTube (Subscribers)
Integrate applications Upload quality videos at regular frequency
Include RSS feeds into fan-page Create play-lists – specific to a product
Create custom tabs Reciprocal subscription, subscribe to other
Repost comments by other users. peoples videos and get them to subscribe
back
Use Facebook ads to promote fan page.
Twitter (Followers) LinkedIn (Members)
Use twitter tools to identify key influencers Participate in discussions and Q&A
Get listed on twitter lists Publish events on LinkedIn
Follow key influencers Add industry news feeds to the group
Use hash tags to increase brand visibility Integrate your SlideShare account with
LinkedIn
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 29
- 30. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Distributing content & support
Linking content/blogs/RSS Feed
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 30
- 31. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Listing &
organizing assets
Example of
custom
development
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 31
- 32. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Dell has multiple
Twitter sites
Contact info for
all social media
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 32
- 33. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Partner specific private resource groups
Membership by invitation
List product specific collaterals, FAQ,
Knowledgebase
Moderate discussions
Frequent posts to maintain the level of
interaction
New product feedback/ new releases/issues/
Configuration/How-To
Example: RACE group
Targeting top executives
Discussion/information closed
to public
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 33
- 34. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Type of content referenced in Blogs
Interesting product insights
Upcoming product launches
New Videos created/ marketing campaigns launched
Events/ tradeshows/ seminars/ webinars (internal & external)
Industry trends and developments
Hot button issues
Financial and Business performance
Who creates postings
Senior Management
Product Managers, Architects, Support
Select Employees
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved Content that Regalix can help with 34
- 35. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Documents & SlideShare
Key Benefits
Increasing online social reach for keywords with
high search volumes
Leverage content to strengthen brand/thought
leadership
Lead generation and nurturing
sharing relevant information with interested
prospects
Recommended Sites
SlideShare,
Repackage, tag & upload content
Set up a business channel
Repurpose and list collaterals/presentations
Scribd, DocStoc – List whitepapers/brochures
/write ups
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 35
- 36. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Social Bookmarks
Benefits :
Increase online footprint for high search
volume keywords
Drive traffic from interested users to your
website/social sites
Help build SEO Ranking
Recommended Sites:
Digg, Yahoo Buzz, Reddit, Stumbleupon,
Delicious
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 36
- 37. Regalix’s Social Media Process
1. Customize Program for Individual Social Media Sites
4
Q&A Sites
Key Benefits :
Participate in product and
category related discussions
Increase presence on CDC
products and services
Recommended Sites:
Yahoo Q&A
Wiki Answers
Answerbag
Blurtit
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 37
- 38. Social Media Bootcamp:
Regalix’s Social Media Process
1 Define Program Objectives
2 Identify Stakeholders & Participants
3 Develop Content & Messaging Framework
4 Customize Programs for Social Media Sites
5 Build and Expanding Social Presence
6 Monitor, Analyze and Insights
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 38
- 39. Regalix’s Social Media Process
1. Build and Expand Social Presence
5
LISTEN BUILD FACILITATE SUPPORT REENGAGE AND
AND LEARN AWARENESS PARTICIPATION PURCHASE EMPOWER
READ RSS READ
FEED MICROBLOG
PASS MESSAGE SEARCH
ALONG LINK FOR BRAND
SOCIAL
EMBED
VIEW BOOKMARK
UPDATE WIDGET
TALK ON AD PRODUCTS
PROFILE CONTRIBUTE OR JOIN A
FB CHAT CONSUMER
POST TO A CONTENT
REGISTER PANEL
BLOG MESSAGE CLICK TO ACCOUNT
ENTRY BOARD
$
USE CALL
EXPRESS PASS
CHECKOUT ALONG RATE A
CLICK RESEARCH
EMAIL READ PRODUCT
VISIT A THROUGH PRODUCT
EXPERT
STORE EMAIL REVIEW A SIGN UP TIPS
REVIEW REPORT
VISIT A REVIEW FOR
WRITE A STORE SWEEPS
BROWSE FILL OUT
FAV PRODUCT/ POST BLOG
JOIN ENTRY SURVEY
SITES SERVICE
BRAND REVIEW INTERACT
FAN SITE WITH RICH
SUBSCRIBE MEDIA AD
TO POWER READ UPLAOD
SPOSORE PICS
REVIEWR
D
CONTENT
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 39
- 40. Regalix’s Social Media Process
1. Build and Expand Social Presence
5
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 41. Regalix’s Social Media Process
1. Build and Expand Social Presence
5
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 42. Regalix’s Social Media Process
1. Build and Expand Social Presence
5
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 43. Regalix’s Social Media Process
1. Build and Expand Social Presence
5
Quiz
How much does the Bluetooth Mobile Keyboard 6,000 cost?
$89.95
$79.95
$69.95
Which of the following features is NOT included in the Wireless Laser Mouse?
Four-way scrolling
Five customizable buttons
1,000 DPI
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 44. Regalix’s Social Media Process
1. Build and Expand Social Media Presence – Project Plan
5
Month 1-2 Month 2-3 Month 4-5 Month 6
onwards
• Set up sites • Research • Network • Expansion to
• Messaging profiles Expansion Friend of
framework • Invite • Industry Friend
• Identify & prospects/ experts • Viral growth
upload content customers • User • Multiple sites
• Internal/ • Follow profiles/ generated • Reference
employee join groups content
policy • Hot topics • Polls/survey/
• Event Q&A
notification M6
M3 • Friend of
Friend
• Network • Viral
M1 Expansion expansion
• User • Multiple
• Network generated
Building sites
content
Setup • Research
profiles
• Setup • Prospects/
sites employees
• Upload
content
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 44
- 45. Social Media Bootcamp:
Regalix’s Social Media Process
1 Define Program Objectives
2 Identify Stakeholders & Participants
3 Develop Content & Messaging Framework
4 Customize Programs for Social Media Sites
5 Build and Expanding Social Presence
6 Monitor, Analyze and Insights
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 45
- 46. Regalix’s Social Media Process
1. Monitor, Analyze, Insights
6
Website Content created by employees,
product managers
1 2
Content Published by Quantum Conversations monitored by Regalix
Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic …
Linkedin Linkedin Linkedin Linkedin Linkedin Linkedin
Facebook Facebook Facebook Facebook Facebook Facebook
Twitter Twitter Twitter Twitter Twitter Twitter
Blogs .etc Blogs .etc Blogs .etc Blogs .etc Blogs .etc Blogs .etc
… … … … … …
Customer Employee Prospect
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 46
- 47. Your Pages Are Set Up, But What’s Next?
Social Media Bootcamp:
Transforming your social media into a real marketing channel
1. Introductions
2. Social Media Strategy
3. Operating a Social Media Program
4. Closing the loop with 360º Analytics Shivraj Asthana
5. Group Discussion
6. Wrap-up & Announcements
REGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi CONTACT US FOLLOW US
2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR, SECTOR 8 18 SUNDAR NAGAR WWW.REGALIX.COM FACEBOOK.COM/REGALIX
PALO ALTO CA 94303 USA #26, INFANTRY ROAD PANCHKULA 134 109 INDIA NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM #REGALIX
BANGALORE 56 001 INDIA 888-REGALIX
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 48. Measuring social media
What do you want to measure?
Metrics that track channel growth
Metrics that tie channel output to business goals
What are you measuring?
Channel output or outcome
Network growth, website visits, content consumption
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 48
- 49. 360º Closed Loop Analytics
Channel KPI
Metrics based on channel characteristics
(Faecbook – Friends, YouTube- video views, Twitter- Followers, retweets, All- content
consumption, sharing, referrals)
Focused on channel growth
Business Goals & KPI
Business goals are delivered from the combined impact of social channels
Different drivers focus on different goals
Marketing – prospects, education, brand, market intelligence
Support – customer sat, efficiency in issue resolution, handholding
Sales- referrals, loyalty, up-sell and cross sell, inside sales
Product - feedback, roadmap
PR- News, Developments, Crisis management, sentiments
HR – recruitment, employee sat, ambassadors, motivation
More…?
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 49
- 50. Measuring Business Goals & KPI
Though social media channels work independently, the business
outcome emerges from their combined impact
Brand Thought Sales Support Prospect Enhancing
Presence Leadership Nurturing Reputation
• Trends in • Differentiators • Sales volume • Handling • Early • Increasing trend
mention • On Topic • Recurring sales instances engagement in positive
• Mentions expert content • Sales cycles • Cycle time • Handholding till mentions
outside • Content • Sales cost reduction maturity • Reducing trend
network consumption/ • Increasing • Qualification in negative
• Context & spread customer sat • New business mentions
recall • Community relationship
support
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 50
- 51. Social Media: Channel Measurements
Metrics/KPI at 3 levels measure channel performance
• Acquiring friends
1ST
LEVEL • Content consumption
• Building strategic presence • Sales (ecommerce)
Strategic Presence
• Measuring channel presence • Time spent
• Engagement
• Expert Engagement -engaging friends 2ND LEVEL • User Reponses/Feedback
• Measuring interactions Social Engagement • User generated content
• Loyalty/Behavior analysis
• Friends referral outside
• Social leverage - expanding network network
• Spread effect friend-of-friend 3RD LEVEL • Response from outside
Social Leverage network
• Community endorsement
• Expert engagement
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 51
- 52. Businesses are using multiple channels
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 52
- 53. Social Media Reporting Dashboard: Tie it together
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 53
- 54. Measuring KPI of Social Media?
Easier Difficult
Lead Quality
Prospect lead
volume Prospect
engagement
Product feedback
Business outcom
e
Website traffic
Brand awareness
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 54
- 55. Social media network
How many “friends” you can make?
Less than 100
Over 250
Who knows?
How much time need to spent on social grooming?
Less than 10%
Between 20%-40%
?
Dunbar number, Bernard-Killworth research?
Neocortex ratio , Field study…
Roman Army, Nomadic tribes, Facebook, Twitter?
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 55
- 56. Your Pages Are Set Up, But What’s Next?
Social Media Bootcamp:
Transforming your social media into a real marketing channel
1. Introductions
2. Social Media Strategy
3. Operating a Social Media Program
4. Closing the loop with 360º Analytics
5. Group Discussion Jonathan Curtis
6. Wrap-up & Announcements
REGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi CONTACT US FOLLOW US
2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR, SECTOR 8 18 SUNDAR NAGAR WWW.REGALIX.COM FACEBOOK.COM/REGALIX
PALO ALTO CA 94303 USA #26, INFANTRY ROAD PANCHKULA 134 109 INDIA NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM #REGALIX
BANGALORE 56 001 INDIA 888-REGALIX
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 57. Your Pages Are Set Up, But What’s Next?
Social Media Bootcamp:
Transforming your social media into a real marketing channel
1. Introductions
2. Social Media Strategy
3. Operating a Social Media Program
4. Closing the loop with 360º Analytics
5. Group Discussion
6. Wrap-up & Announcements Jonathan Curtis
REGALIX INC. - US REGALIX - Bangalore REGALIX - Chandigarh REGALIX - New Delhi CONTACT US FOLLOW US
2600 EAST BAYSHORE ROAD 2nd FLOOR, ZAM ZAM CENTRE SCO 415, 2nd FLOOR, SECTOR 8 18 SUNDAR NAGAR WWW.REGALIX.COM FACEBOOK.COM/REGALIX
PALO ALTO CA 94303 USA #26, INFANTRY ROAD PANCHKULA 134 109 INDIA NEW DELHI 110 003 INDIA INFO@REGALIX-INC.COM #REGALIX
BANGALORE 56 001 INDIA 888-REGALIX
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved
- 58. Regalix Social Media Marketing
Transforming social media into a real marketing channel
Why partner with Regalix
“The ComplianceOnline case study offers insight into how technology
Best Practices & Framework marketers can make a vision for a viable online community — that
Regalix has developed social media framework and best embraces customers, partners, and prospects alike — become real.”
practices leveraging experience from Fortune 1,000 as well as – Laura Ramos, B2B Analyst, Forrester Research
venture backed customers across multiple industry verticals
including Hi-tech., Retail, Manufacturing, Education, Clean
Tech. and Financial Services.
Tools and Partnerships “Regalix has social media
marketing experience that has
Regalix has partnered with social media tool providers including been leveraged on behalf of blue-
Involver, Buddy Media, Radian6 and many more. Regalix has “Citibank views Regalix as a
chip Fortune 100 firms. For this trusted strategic partner. They
significant relationships with traffic hubs such as Google, reason, I think that you’ll get far
Yahoo, Facebook and may more social media websites. have consistently delivered
more bang for your buck out of innovative solutions of
Managed Full-service Execution leveraging them as your turn-key exceptional quality over the last
marketing team than you would couple of years of our
Regalix provides strategy, program management, creative,
out of a single FTE. engagement.
technology, and operations services. This reduces the need for
engaging and managing multiple service providers.
Their reporting dashboards are Regalix has proven experience in
Superior Client-service also first-rate. Super stream lined supporting an enterprise of our
– super time efficient.” size and diversity, while
Regalix’s client services team consists of industry experts and
practitioners that have created significant and successful respecting the stringent quality
- Alyssa Rapp, CEO Bottlenotes standards that we have set.”
marketing programs.
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 58
- 59. Social Media Solution Providers
Creative Agencies PR Firms Tool Vendors Regalix
Strategy & Operating Plan
X X X
(Goal setting, KPI identification, Benchmarks, Process & Plan)
Messaging & Conversations
X X
(Topics, Blogs, Q&A, Email, Alerts, Postings, Comments, Response)
Creative Ideas & Asset Development
X X
(Viral Videos, Contests, Games, Events, Apps.)
Social Media Presence Set-up
X X
(Set-up Facebook Page FBML, YouTube Channel, LinkedIn Page, Groups, etc.)
Social Applications & Toolkit
X X
(Cart, Polls, Images, Video, Discussions, Self-administration)
Custom Application Development
X
(Referral Apps., Loyalty/Rewards, Content/App./CRM Data Integration)
Media Monitoring
X X X
(Brand, Competitor, Customers, Partners, Domain Intelligence, Campaigns)
Analytics & Intelligence
X X
(Brand Loyalty Index, Engagement Index, Sales, Benchmarks)
Top 5 Social Media Properties
X X X X
(Facebook, LinkedIn, Twitter, YouTube, Flickr)
Topical Social Media Properties
X
(1K+ Properties; Vertical Industry, Category, Ethnic, International)
Multi-lingual Support
X
(English UK/US, Spanish, German, Italian, Japanese, Chinese, more…)
Managed Operations
X
(Member Recruitment/Engagement, Community Management)
Global Operations
X
(USA, UK, India, Singapore, Gulf) © 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 59
- 60. Thanks for attending today’s If you are interested in digging
event. How do your social media deeper, want to apply these
strategies fit with the approaches concepts to your company, or are
outlined today? curious where to start, Regalix
can help!
6:02 PM March 25th from jcurtis
6:03 PM March 25th from jcurtis
Regalix is offering a We will create a social media plan
complementary 3 hour social with detailed recommendations
media appraisal. designed to get you closer to your
marketing goals.
6:04 PM March 25th from jcurtis
6:05 PM March 25th from jcurtis
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved 60