In this webinar, our experts will talk about advanced yet effective ways of understanding the market by leveraging media monitoring programs. This webinar will cover both strategic and practical ways of aligning your media monitoring programs with the business goals. Learn the tricks of understanding what the consumer wants by monitoring the media around you. In the process also improve your media relations and improve relations with the various stakeholders. TOPICS INCLUDE: * Building a measurement process to track, monitor and analyze conversions on the web * Align media monitoring programs with the business goal * Persuading management buy-in for the project and getting a budget. * Building a communications matrix to ensure the consistency in messaging across channels, be it web, print, media, TV or radio

1. Know what your customers want without expensive market research Alok Ramsisaria , VP Operations Regalix Inc. Mar 11, 2009

4. Whose online? © 2009 Confidential | Think Innovation Source: Different sites as of 15 Jan 2009, sourced from Octane Corporation Report Number of Internet Users in the United States - 208 Million people Source: Click Z Type Site Statistics Social Network Facebook 150 million active users Fastest Growing segment is 25 years or older 2.6 million minutes used per day MySpace 300 Million accounts 110 Million Active users per month 1.5 billion images on MySpace Social Network (Professional) LinkedIn 30 million users 7% C-Level Executives 6.6% EVP/VP 16% Senior manager 18% Middle manager Rich Media Flickr Over 2 billion images YouTube 5 billion U.S. video views a month 51% of users visit YouTube weekly or more 52% of 18-34 year olds share videos often Micro-Blog Twitter 200,000 Active Users Per week 3 million messages per day

7. Why Media Monitoring is a good way to do Market Research? © 2009 Confidential | Think Innovation Functions Solutions to issues like Reputation Management What do people think about my products/services? What do people think about competing products/services? Product Marketing What feature in my offering are people talking about What features in the competitions offering are hot? What features in the competitions offering is really bad? Channel Marketing What channels are competitors advertising on? What sites seem to have the most traffic? Engineering What are the issues people are facing in real life? What do customers and prospects like/dislike about competitors products? Inside Sales Who are the disgruntled customers that I can target? What can I tell people about the competition that will position my products better? Marketing What are the hot topics people are discussing? What messages are closer to current conversations? Regulatory issues and Compliance What laws affect my product in different geographies? E.g. eco legislation that makes it cheaper to make electric cars in Norway vs Sweden.

9. Sample Dashboard © 2009 Confidential | Think Innovation

10. How do I get started? © 2009 Confidential | Think Innovation

17. Case Study – Worlds Leading Bank – Geography India

21. Thank You! Learn more about Regalix at: www.regalix.com Contact: Alok Ramsisaria VP Operations Email: [email_address] com © 2009 Confidential | Think Innovation