1. ADVERTISEMENT AGENCY
Making good ideas happen……

2. ADVERTISEMENT AGENCY
Making good ideas happen…

3. CONVENTIONAL
MARKETING
SOCIAL AND
DIGITAL MEDIA
EVENT
MANAGEMENT
DATABASE
AND
RESEARCH

4. Field
Researchers
Database
and
website
handler
Interaction
managers
• Interaction manager: Will meet the clients,
discuss their requirements and then decide the
necessary advertising methods in consultation
with the field researchers and pass on the
information to the other departments for the
necessary action.
• Field Researchers: Will consist of interns who will
be going in the field and gathering the necessary
information about the business hood.
• Database Handler: Will compile all the necessary
details about the clients, areas and markets and
provide them to the interaction manager and
other departments as and when required. Will
also update the website of our firm.

5. • Newspaper, magazine, billboards, flyers etc.
Method
Employees
Working
• Graphic Designer
• Creative writer (English + Hindi)
• This department will handle all the offline advertising through print media
• The role of this department will be to be in contact with all the various
newspapers and other firms.

6. Facebook,
Twitter
TV, Radio, SMS,
mobile apps
Collaboration
with production
house for
making
commercials

7. Sponsorship Deals
Own Events
College events: Conferences and
seminars, Fests, Parties
Cultural & Literary Events: Rock concerts,
Musical Nights and Mushaira
Sports Events
Social Events and awareness camps for
government agencies
Rural Events: NukkadNatak etc

9. • Unique consumer based interface promoting costumer
appraisals
• Well researched target area that involves thorough research
and analysis of ground area.
• Market explosion and ample scope of job procurement
because of wide availability of advertisement requirements.
• Innovative market strategies to keep ahead of the field in
terms of advertisement strategies.
• Youth based workforce understanding the pulse of what the
market actually needs.

10. • An already saturated market without constant job
security.
• Most firms do not prefer advertisement as separate
entity and prefer to handle it themselves.
• Limited employees to reduce investment cost
• During recession firms cut off costs hence they may
eliminate the need for an advertising agency

11. • Vibrant and ever-increasing market scenario providing
ample back-up for advertisement marketing.
• Cost effective strategies making it more possible to
capitalize on the job requirements of the potential
costumers.
• Almost all companies need advertisement firms to carry
ahead the idea of widespread advertisement making it
possible for it to concentrate solely on the purpose of
product evaluation.
• Outsourcing by leading firms in the field of advertisement
to lower rung agencies for cost effectiveness solutions.

12. • From mushrooming of cheap marketing, like multiple
messaging service, this can lead to adverse effect of
companies reverting to their inter-departmental agencies
to promote their firms.
• Large business eclipsing the smaller ones or preventing its
growth by blocking potential costumers.
• Unfavourable government schemes that demoralize
through huge deductions on transactions.
• The core member of this organization is the basis of
successful functioning, a division in this would like
constitute a potential threat to its existence and take time
for recapitulation.

14. • The initial investment cost will be incurred by the founding members as not
much infrastructure is needed.
• Clients will need to pay 30% of the package cost as advance, four
installments of 10% each through the process of the dealings and rest 20%
after the completion.
• Hiring of employees will be done in phased manner according to the needs
of our agency and some of it would be based on contract basis (excluding
the database and research deptt).
• 40% profit (after giving out salaries of various employees) will be dedicated
to business expansion plans in the initial 2 years and than substantially be
reviewed to decrease or keep it same.

15. • Our target will be medium to small business that does not have their internal marketing
department.
• Our business will deal with promoting our client’s business. Hence our utmost production
strategy will be to create a database of their markets and conduct extensive research so
as to best sell our client.
• Event Management will consist of interlinking people in need of sponsorships and
businesses who are willing to sponsor events to promote themselves (e.g. college events)
• Our firm will also conduct some events on a timely basis such as rock concerts, whereby
our clients’ business’s will be promoted.
• Contacts will be made with media houses and other businesses such as newspaper and
magazine to avail discounts for continuous deals.

16. Research Example
PURCHASING POWER
10
5
0
Financial Status
Luxury Spending
Nessecity
5-10
0-5
Axis Title

17. Research Example 2
MARKET ANALYSIS
10
5
0
Audio Announcements
T.V./Radio
Newspaper/Billboards
Internet
5-10
0-5

18. • Target Marketing: Identifying the business that might require advertising e.g.
new startups
• Visiting prospective clients and showcasing our services and past projects
• A brochure listing the various methods by which promotion is done and
stating special packages e.g. Rural package, Urban/High class package, so as
to cater to the exact needs of the client.
• Building our firms website listing all the past clients handled and current
projects etc.
• Building a referral network.
• Appraisal forms.
• Expanding to include other surrounding cities.

19. SOCIAL IMPACT OF THE PLAN
• Product sale in relation to charity i.e. providing for charity in terms of profit
earned by advertisement wing
• Awareness programs in forms of nukkad natak in rural areas to get the
social message across to those in need in need of it.
• Health awareness programs and camps to regenerate interest in health
awareness
• Projecting government schemes with help of their agencies such that they
meet their end purpose of providing for the real needy.

20. PRACTICAL FEASIBILITY
• Minimum investment required for start-up of agency hence independence
from capital investment
• Wide scope of plan implementation in view of market feasibility of
opportunities. Every business requires advertisement agencies to carry
forward their message across to potential consumers.
• Ability to sustain market in case of recessive scenario, no major losses during
idle situation, since we have a controlled set-up of investment.

21. COMPETETIVE ADVANTAGE
AND STRATEGY
Competitive advantage of business:
• Wide spectrum: ranging from manufacturing to retail to service business;
all needing advertises.
• Not many ad firms in tier 2,3 cities and semi urban areas
• Online and offline running using brick and clicks model.
• Event management giving our client a platform to showcase himself.
• Special methods developed through digital and social media targeting
young consumers giving our client an edge e.g. Facebook pages, mobile
apps etc.
Strategy to compete:
• Setting up of a referral network through our current and ex clients.
• Frequent opinion polls and research on the market trends and consumer
statues of every locality under the business hood of our clients.

22. Investment and Returns
Investment:
• Renting of office space
• Setting up of office
• Tools e.g. computers printers etc.
• Online website setup
• Hiring of staff
Minimum initial investment not amounting to more than Rs. 1,00,000 and further
investment in phased manner
Returns:
• Service charges charged from the clients amounting to at least 5-10% of total fees
depending on the specialty.

23. ADVERTISEMENT AGENCY
Making good ideas happen…
Kunwar M. Rehan
3rd Year Electronics
Syed Asim Raza
3rd Year Electrical