StoreYa.com, the leading social commerce platform, will discuss in this webinar the following topics: - Explore the history of Facebook commerce, reviewing success stories and mistakes of big and small brands. - Provide engagement tools and best practices one should use in order to manage a Facebook store wisely. - Introduce techniques to successfully promote your Facebook store.

1. Social Commerce on Facebook

2. Speaker:
Yariv Dror
Co-Founder & CEO
StoreYa.com

3. Agenda
• Facebook-Commerce – Should I Bother?
 ‘Show Me the Money!’
• Too Big to Fail? – Big Brand Mistakes
• Why put efforts in Facebook commerce?
• Success Stories of Big and Small Brands
• How to Import a Web Store to Facebook
• Best Practices for social commerce
• Q&A

4. Social Commerce – Money Time

5. Social Commerce – Money Time
Booz & Co. July 2011
• Companies will generate 50% of web sales via social and
mobile by 2015. (Gartner, Oct. 2011)
• 35% of online shoppers say they would be likely to make a
purchase directly from Facebook. (Shop.org, April 2011).

6. Ok, so there is money in Social
commerce, but can WE sell on Facebook?

7. Why put efforts in Facebook Commerce?
• Facebook community v. Google Adwords

8. Why put efforts in Facebook Commerce?
Fan = potential leader
• Want = wish list
• Own = Viral Recommendation

9. Why put efforts in Facebook Commerce?

10. Big Brands Success Stories
Heinz ‘Get Well’ Soup cans:
• 4 weeks
• 2,127 sales
• 1 sale per 8 fans
• 200% (32,810) increase in Facebook ‘Likes’

11. Small to Medium Size Business
Case Study
Nava Zahavi Jewelry Store (Link)
• 6 months
• $4,000 cost
• 10k likes
• 400% ROI

12. Group Deals Performance

13. How to Import a Web Store to
Facebook.. in a click

14. How to Import a Web Store to
Facebook.. in 3 clicks

15. Connect Your Store to Your
Facebook Fan Page

16. Customize your store

17. Publish your Store on Facebook

18. Best Practice
• Talk to the Wall!
– What should you post?
– How should you post?
– How frequent to post?
– What time of the day should you post at?
– What day of the week is the best for your posts?
– What keywords should you use?
– What questions should you use?

19. Best Practice
• Treat your fans as VIP

20. Best Practice
• Use as many social elements as possible

21. Best Practice
• Advertise your Store

22. Best Practice
• Engage with your fans

23. Best Practice
• Engage with your fans

24. Best Practice
• Engage with your fans

25. Summary
• Facebook-commerce is worth your time
• Facebook-commerce requires less efforts
than eCommerce, but some efforts are
still required
• Importing your store can be done in a
minute
• Once your Facebook store is live you
should start marketing it socially

26. Q&A
Please submit your questions!

27. Social Commerce on Facebook