1. DELIVERING TURNKEY SETUPS ALL OVER THE WORLD

2. SUBMITTED BY KUBIK B V, JUNE 2015 ©
CONTENT
INTRODUCTION
CASES
AMERICA’S CUP
- PUMA BOATYARD AT THE AMERICAS CUP FINALS 2013
- ORACLE TEAM BASE AT THE AMERICAS CUP FINALS 2013
- AMERICAS CUP KIDS ZONE 2013
- EMIRATES TEAM NEW ZEALAND MERCHANDISE AREA 2013
- PUMA AMERICAS CUP STORE 2013
- PUMA AMERICAS CUP STORE AT THE WORLD SERIES 2012 - 2013
VOLVO OCEAN RACE
- MAERSK - VOLVO OCEAN RACE 2014 - 2015
- TEAM ALVIMEDICA – VOLVO OCEAN RACE 2014 - 2015
- CAMPER – EMIRATES TEAM NEW ZEALAND
VOLVO OCEAN RACE 2011 – 2012
- PUMA OCEAN RACING
VOLVO OCEAN RACE 2008 – 2009 & 2011 - 2012
- TEAM ABN AMRO IN THE VOLVO OCEAN RACE
VOLVO OCEAN RACE 2005 – 2006

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INTRODUCTION
During the last four editions of the Volvo Ocean Race, the world’s premier and most challenging offshore ocean race,
Kubik had the honor to accompany four teams in their marketing and communication activities: Team ABN AMRO,
PUMA Ocean Racing, Camper and Team Alvimedica. The Kubik crew also delivered retail- and hospitality settings during
the 34th edition of the America’s Cup, the oldest trophy in sport and most prestigious match race sailing competition.
As a preferred supplier for Team ABN AMRO in the Volvo Ocean Race 2005 - 2006, we designed an extensive event-
marketing guide, developed tailor-made office and port-branding programs and delivered a turnkey hospitality
pavilion and merchandise shops at all the major stopovers of the ocean race for ABN AMRO.
For PUMA Ocean Racing, Kubik was also appointed preferred supplier for the Volvo Ocean Race 2008 – 2009. Kubik’s
project management team acted as a consultant to advice PUMA about the logistical and operational challenges of the
Volvo Ocean Race at the different stop-overs all over the world. As a logical continuation of this consulting role, Kubik
was made responsible to handle the installation of both PUMA City and PUMA’s mobile merchandise stores that were
erected at the stop-overs during the race. Based on this experience, we also delivered the fine-tuned mobile hospitality
and retail container settings for the 2011 – 2012 edition.
A new challenge was offered to Kubik with the announcement of the participation CAMPER as main sponsor of
Emirates Team New Zealand in their Volvo Ocean Race 2011 – 2012 campaign. We engineered, developed and built the
first of its kind Camper pavilion made out of paper columns. This pavilion was designed by the world-famous architect
Shigeru Ban was erected at stop-overs on four continents during the 2011 - 2012 edition of the race.
Kubik designed and delivered five different settings during the 34th America’s Cup in San Francisco: the AC Kids Zone,
an interactive sailing playground; the merchandise area for Emirates Team New Zealand; the Oracle Team USA Team
Base; the PUMA Boat Yard and PUMA AC Store.
And last but not least, Kubik delivered a Teambase for Alvimedica and a Hospitality pavillion for main sponsor MAERSK
during the most recent edition of the Volvo Ocean race 2014 - 2015.
Like the above described, all award-winning cases, Kubik’s experience lies in transforming corporate messages into
brand statements and environments. As an international experience-marketing agency, we design and produce sport
marketing campaigns, retail programs, exhibits, internal branding projects and corporate environments.
It would be a privilege for Kubik to work with any new team that participates in the upcoming America’s Cup.
Based on our track record and hands-on, worldwide experience with the two most prestigious sailing races in the
world, we believe we can help leverage your sailing campaign to a distinctive level, delivering an out-of-the-box
experience, with passion and a personal and creative touch.
TORONTO
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Plotterstraat 1
1033 RX Amsterdam
tel +31 (0)20 581 30 30
fax +31 (0)20 581 30 31
info@thinkubik.com
www.thinkubik.com
NEW JERSEY
7000 Commerce Parkway
Mount Laurel, USA
08054
T: 856.234.0052

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CASES
PUMA BOAT YARD
CHALLENGE
How do you create an active meeting space where people could watch the Americas Cup races by day and party
by night, promoting the America’s Cup, Team Oracle USA, and PUMA brands and sell merchandise in one, talk-of-
the-town, location? The answer: PUMA Boat Yard!
HIGHLIGHTS
The impressive PUMA Boat Yard was erected at the entrance area of the AC Park and consists of ten connected 40’
containers. It was installed by Kubik and houses the social America‘s Cup and Oracle Team USA Store on the ground
floor, with the popular PUMA Social Club and Bar upstairs.
RESULTS
The idea of hosting a big, urban party became the hit during the Summer of Sailing. It was the trendy hotpot for
hipsters to watch the sail races and party in a true après-sailing style. This was accomplished by inviting the right
DJ’s and decorating properly—including employing grati artists to decorate the interior walls of the bar/club space.
AWARDS:
BEST OUTDOOR
ENVIRONMENT 2013

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CASES
ORACLE TEAM BASE
CHALLENGE
The Boat Yard for Oracle Team USA during the Americas Cup was located on Pier 80 in the San Francisco Bay Area.
The Yard consisted of a huge, fully equipped hangar were the spectacular AC72 Catamaran was built.
Although the Team Base was gigantic, there was not much space left to receive the Oracle guest in a proper
setting. The highly flexible container setting offered the perfect solution.
HIGHLIGHTS
Kubik constructed the dedicated hospitality area for Oracle Team USA alongside the waterfront at the Boat Yard.
The event containers offered the right environment to host the corporate guest and the sailors and crew of Oracle
Team USA. Three 40 containers were connected, with reception facilities on the ground floor and a bar and BBQ
area on the covered lounge deck on the first floor.
RESULTS
After a guided tour in the Boat Yard, the corporate guests could see the AC72 boat and crew returning from their
training session and racing matches on San Francisco Bay from the lounge deck. The Oracle Team Base turned out
to be the ideal spot to celebrate the most spectacular comeback victories in the history of sailing.

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CASES
EMIRATES TEAM NEW ZEALAND
MERCHANDISE AREA
CHALLENGE
As one of the official challengers and finalist of the 34th Americas Cup, Emirates Team New Zealand needed a set-
ting to introduce the team sponsors to the sailing fans at the AC Park on Pier 27/29 and offer a retail setting for their
partners North Sails – sports gear and Camper – designer footwear.
HIGHLIGHTS
Kubik realized the public presentation of Emirates Team New Zealand, consisting of an interactive sailing simulator
for Emirates and merchandise areas for the North Sails and Camper. With a mix of spectacular graphics and smart
displays and fixtures, the promotion setting attracted a lot of interest of all the visitors of the AC Park.
RESULTS
The sailing simulator was the clear focus point for the team presentation. Visitors could sail the spectacular AC72
catamarans in a virtual reality sailing game. The sailing enthusiasts were eager clients to buy the official North Sails
team gear and Camper sailing shoes of Emirates Team New Zealand.

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CASES
AMERICA’S CUP KIDS ZONE
CHALLENGE
Americas Cup Park, at Piers 27/29, is the newest free public access along San Francisco’s Embarcadero and open
daily during the“Summer of Sailing”. It host’s a wide range of activities for the fans of the America’s Cup and a view
to the finish line of the AC Finals. Kubik was asked by the Americas Cup Event Authority to create an interactive
playground for the youngest sailing fans when they visit the AC Park with their parents.
HIGHLIGHTS
Located in a former shipping warehouse, the AC Kids Zone was created, designed and executed by Kubik. Several
interactive settings were created to teach children about the basic principles of sailing an a fun way. The Kids Zone
featured the“Hoisting the Sails”grinding challenge, the“Picture Yourself on a AC72”photo opportunity, the outdoor
“AC Sailing basin”with wind fans to sail model boats and the huge inflatable“Jumping on Board”cushion.
RESULTS
Over 1 million visitors were present at the official public sites in San Francisco at America’s Cup Park and America’s
Cup Village. Hundreds of thousands visited the AC Kids Zone during the Summer of Sailing and due to the huge
success a second inflatable“Jumping on Board”cushion was ordered to accommodate all the enthusiastic children.

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CASES
PUMA AC STORE
CHALLENGE
The America’s Cup Village, located on Marina Green, provides spectacular views of the start line and the first marks
of the AC racecourse. Kubik was asked to produce a pop-up store for PUMA to sell the official AC and Team USA
Oracle Team gear in a fitting environment.
HIGHLIGHTS
In the merchandise zone of the AC Village, the Kubik crew erected the PUMA Store. The pop-up store was made out
of the flexible PUMA event container system but extended to accommodate the huge crowds that came to see the
Americas Cup races close to the shore.
RESULTS
The container concept proved again to be a success formula for PUMA Event Retail. The store offered the right mix
of a typical PUMA setting with integrated cashier systems and storage area and of course the exible retail fixtures to
generate record sales during the Americas Cup events.

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CASES
MAERSK HOSPITALITY
PAVILION
CHALLENGE
When the biggest container shipping company of the world asks you to develop a movable hospitality setting,
the answer seems easy: just staple some of their containers. But at Kubik we thought that was too easy and we
developed a concept with a twist: a three story hospitality setting with containers placed on top of each other
in an angle.
HIGHLIGHTS
The pavilion was a clear architectural statement in the Race Village of the Volvo Ocean Race. The especially
constructed containers were not only a clear beacon for all the visitors to underline Maersk sponsorship but also a
perfect spot to entertain the guest. The design offered a clear view on the waterfront from both the viewing terrace
on the second and the panorama deck on the third floor.
RESULTS
For MAERSK it was the first time they executed such a large international hospitality program across the globe.
The overall set-up and the stylish modern interior offered a great setting for successful guest programs in
Capetown – South Africa, Sanya – China, Newport – USA, Gothenburg – Sweden.

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CASES
ALVIMEDICA TEAMBASE
CHALLENGE
The youngest sailing team ever to participate in the toughest sailing race around the world needed a place they
could call home on the shore during the stopovers. Kubik developed an efficient extra floor on top of the
traditional team base format to create a stylish place for the sailing team, the sponsor Alvimedica and their guests.
HIGHLIGHTS
The new format turned the Alvimedica team base into a true F1 pit-lane setting: guests were able to get a direct
view from the upper deck into the work of the shore team preparing the boat for the in-port races and next legs.
The visitors were able to meet the sailors face to face and at the same time getting a clear insight in the activities of
Alvimedica and background information on the team in the two dedicated hospitality containers.
RESULTS
The Alvimedica Teambase format offered the best of both worlds for the crew and corporate guests: the setting
proved to be a perfect place for team meetings, visitor programs, press conferences, lectures etc. in a very
efficient set-up.

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CASES
CAMPER WITH EMIRATES TEAM NEW ZEALAND IN THE VOLVO OCEAN RACE
KUBIK REALIZES UNIQUE CAMPER PAVILION

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CASES
Executed by Kubik BV - Volvo Ocean Race 2011 - 2012
DesignGouden Giraffe presentatie
CAMPER WITH EMIRATES TEAM NEW ZEALAND IN THE VOLVO OCEAN RACE
KUBIK REALIZES UNIQUE CAMPER PAVILION
AWARD:
GOLD
BEST CONSUMER EVENT
EXHIBIT/ENVIRONMENT
2012

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CASES
Camper, one of the world’s leading companies in the footwear design industry, is collaborating with Emirates Team New Zealand to
manage their first Volvo Ocean Race campaign. Inline with the design philosophy of Camper, a unique pavilion is erected in the race village
to support their participation at several stop-overs during the race.
Executed by Kubik BV - Volvo Ocean Race 2011 - 2012

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CASES
The Camper pavilion is designed by Shigeru Ban and is mainly made out of paper tubes, the trademark material of the famous Japanese
architect. The paper tubes are used as especially prepared columns more that 5 meters high to support the round canvas canopy.
This concept proved to be a challenge for Kubik when they were approach by CAMPER to realize this pavilion. However, it matched Kubik’s
expertise very well, especially since the Kubik team acted as the event partner for two other participating teams in two last editions of the
race: Team ABN AMRO and PUMA Ocean Racing.
Executed by Kubik BV - Volvo Ocean Race 2011 - 2012

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CASES
The round pavilion with a diameter of 20 meters was engineered in such a way that it is easy to install and dismantle in a short time frame,
while at the same time able to withstand possible severe weather conditions up to hurricane wind speeds at the stop-over harbors such as
Sanya in China, Miami in the USA and Lorient in France.
Executed by Kubik BV - Volvo Ocean Race 2011 - 2012

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CASES
Initially, Kubik’s project management team acted as a consultant to advice Camper and Shigeru Ban about the logistical and operational
challenges of the Volvo Ocean Race at the different stop-overs all over the world. As a logical continuation of this consulting role, Kubik
was made responsible to handle the Installation of the Camper pavilion that will be erected at stop-overs at four continents during the race.
In its role as preferred supplier, Kubik will co-ordinate and manage all on-site services and requirements that are needed to built the
pavilion, which is the first in its kind to be showcased at such a high-profile sport event.
Executed by Kubik BV - Volvo Ocean Race 2011 - 2012

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CASES
The CAMPER pavilion is a great example of Camper’s daring design approach, while at the same time recognizing the value of natural
materials and craftsmanship. The pavilion is prominently placed at the entrance of the Race Villages of the Volvo Ocean Race in Alicante
(Spain), Sanya (China), Miami (USA) and Lorient (FRANCE).
Executed by Kubik BV - Volvo Ocean Race 2011 - 2012

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CASES
PUMA QUAD
CHALLENGE
Based on the success of PUMA Ocean Racing in the 2008 – 2009 edition of the Volvo Ocean Race,
PUMA announced their participation in the latest edition of the race. As preferred supplier of PUMA,
the Kubik team was asked to manage the on-shore presence of PUMA again and to provide a solution
for a real challenge: how do you create the same impact for PUMA at all the stop-overs during the
next edition of the Volvo Ocean Race with less containers and how do you improve the operational
use of the container setting in the most effcient way?
HIGHLIGHTS
Kubik re-engineered four 40’containers, using all our hands-on experience with the previous
congurations. New entrance areas, climate control, lighting, decking and a mobile retail fixturing
system were especially developed and integrated in PUMA’s new QUAD setting. PUMA’s media
campaign around its spectacular designed yacht Mar Mostro was also a source of inspiration to brand
the temporary retail store and lounge setting.
RESULTS
The tentacles on top of the PUMA Quad are a real eye catcher of the PUMA Quad and stand out in the
Volvo Ocean Race Village. In store, the new fixturing system offers PUMA great exibility in the daily
operation and on the Upper Deck, the especially developed sunshade offers a perfect lounge setting.
AWARDS:
BEST TEMPORARY
POP-UP STORE 2012
BEST ROAD SHOW
MULTIVENUE 2012

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CASES
PUMA SOCIAL CLUB
CHALLENGE
PUMA wanted to create a spectacular new lounge setting for their participation in the Volvo Ocean
Race 2011 – 2012. The brand-new Airclad structure, as developed by the UK-based company Inflate
was the starting point for the PUMA Social Club. The challenge for this new PUMA structure was clear
since it was the first time this structure was built in a large conguration (12 x 12 meter) with a special
roof top terrace and a production time of three months.
HIGHLIGHTS
Together with our partners Inflate (structure) and DreiD (interior elements) the Kubik crew finished this new
structure just in time for the opening of the Race Village in Alicante at the start of the Volvo Ocean Race. Including a
fully integrated AV setting and PA system, bar elements and a spectacular chill-out lounge terrace overlooking the
Alicante harbor.
RESULTS
The PUMA Social Club was THE place to be at the start of the Volvo Ocean Race. It became the hang-out spot for
all participating teams and visitors of the Race Village. PUMA programmed a wide range of events in their PUMA
Social Club including local DJ’s and bands and BBQ parties on the roof top terrace.

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CASES
PUMA CITY
CHALLENGE
The Volvo Ocean Race is about speed and spectacle, and PUMA Ocean Racing intends to dominate
on the water with a boat named“il mostro”and on the land with a unique hospitality concept
called PUMA City. Kubik’s challenge: manage, service and provide logistics for the entire concept,
everywhere the race stops around the world.
HIGHLIGHTS
PUMA City consists of 24 specially constructed 40 feet sea containers that combine a merchandising
store with a unique nightclub setting. kubik will draw on its experience as event partner for previous
race winner Team ABN AMRO to provide installation, dismantling and service for the PUMA pavilion
at various locations as the race moves round the world. Not only delivered Kubik the installation of
this brand new structure, they are also responsible for managing PUMA City’s little sisters: the mobile
merchandise stores.
RESULTS
The bright red structure of Puma City sets the pace on shore with incredible
graphics and innovative architecture. PUMA City was awarded best retail space
by“Travel & Leisure”Magazine. It’s a perfect showcase for PUMA’s commitment to
ocean racing, and for kubik’s commitment to creating spectacular client events.
AWARDS:
BEST RETAIL SPACE 2009 BEST NEW GLOBAL DESIGN 2009

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CASES
PUMA MINI CITY
CHALLENGE
How do you create a typical PUMA setting at the Volvo Ocean Race promotion village when there is only limited
space available on the quay site? Together with the marketing team of PUMA Ocean Racing, Kubik delivered a float-
ing set-up of Mini PUMA City that became one of the main attractions of the Stockholm Stopover.
HIGHLIGHTS
The flexibility of the container concept was used in an optimal way for this very special set-up: two PUMA mobile
merchandise stores consisting of four containers were connected together. Two brand-new lounge containers
were produced and placed on top of the retail area.
This setting was installed on a huge barge and towed into the harbor of Stockholm. Upon arrival, only the power
supplies were hooked up and Mini PUMA City was fully operational in a very short time-frame .
RESULTS
Mini PUMA City became a full fledged smaller sister version of its big brother PUMA City. The floating bright red
structure was a beacon in the harbor of Stockholm with the Royal Palace as a logical backdrop. Mini PUMA City was
the place to be for lounge parties and retail activities during the successful Swedish stopover.

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CASES
PUMA STORE
CHALLENGE
As the official clothing supplier for the Volvo Ocean Race, PUMA needed to have retail outlets at all the stopovers
on five different continents. How do you install a retail shop at different harbors all over the world, taken fast
changing weather conditions and very varied local settings.
HIGHLIGHTS
Based on the spectacular container concept of PUMA City, two smaller versions were created for the mobile
merchandise stores, consisting two connected 40 feet sea containers. Kubik delivered the fully operation stores
within three days, including all required technical facilities and of course water proof.
RESULTS
PUMA Ocean Racing used this innovative new retail concept in Capetown (South Africa), Quindao (China), Rio de
Janeiro (Brazil) and Galway (Ireland). Not only did the setting fully lived up to the challenging Volvo Ocean Race
conditions, sales were extremely successful as well.

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CASES
Designed and Executed by Kubik – preferred supplier
TEAM ABN AMRO in the Volvo Ocean Race
Event MarketingAWARD:
SPONSOR RING
AWARD

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CASES
1. Event Marketing Guidelines
Event Marketing Toolkit
Style guide

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CASES

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CASES
2. Exhibits and displays
Exhibition booth
Displays
Retail displays / promotion material

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CASES

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CASES
3. Office branding
HQ branding
Employees areas
Visitor area

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CASES
AWARD:
EVENT DESIGN AWARD
BEST GRAPHICAL
TREATMENT

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CASES
4. Hospitality pavilion
Pavilion design
Exterior
Interior

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5. Retail outlets
Window displays
Merchandise s hops

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6. Tailor-made projects
Baltimore Science Museum
Amsterdam Nautical Museum

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CASES

36. LET’S CONTINUE
THE EXPERIENCE
Kubik BV
Plotterstraat 1 | 1033 RX Amsterdam
T +31 20 581 3030 | F +31 20 581 3031
hajo.reinders@thinkubik.com
www.thinkubik.com