Social Media strategies to benefit your job search

1. “DON‟T GET LEFT BEHIND: IT‟S TIME TO GO SOCIAL IN
THE JOB MARKET – USING SOCIAL MEDIA TOOLS TO
LEVERAGE YOUR JOB SEARCH”
Presented by Suzanne Reinfranck
Social Media Business Solutions
www.SocialMediaBusinessSolutions.com
Social Town Graphic by E Factor Media

2.  Social Media refers to activities, practices
and behaviors among communities who
gather online to share opinions, knowledge,
and information, using conversational
media.
 Conversational Media are Web-based
applications that make it possible to create
and easily transmit content in the form of
words, pictures, video and audio.
Source: Social Media Bible: Tactics Tools, and Strategies for Business Success

3. Mind-boggling statistics!
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

4. The “Infamous” Social Networks
My Space: “The Bar”
110+ million users
2004 – popular with teenagers/young adults; morphed
into a music and entertainment platform.
Facebook: “The Backyard Barbeque”
500 million users
2004 – began as an elite college group and evolved into
family fun. People can share photos, stories, and update
their status.
LinkedIn: “The Office”
Leap Chair
67+ million users
Denizen
2003 – business-oriented, professional profiles, networking.

5. “The New One On the Block”
2006 – 3rd Largest Social Network
It’s more than what you had for
lunch or who’s picking up your dry
cleaning…It’s about letting the
world know what’s going on with
you, your business or cause in
140 characters or less. People
can even find jobs using Twitter.

6. • LinkedIn
• Twitter
• FaceBook

8. The Premier Job Networking Platform
• Create a robust profile – 100% complete
• Update status frequently
• Personalize every LinkedIn invitation
• Join groups
• Link to 2nd degree connections via 1st degree
• Connect with recruiters

9. The Premier Job Networking Platform
• Initiate and participate in discussions
• Reach out to contacts: polls, ?‟s, periodic emails
• Follow companies (new feature)
• See who‟s following companies/look at profiles
• Use the „Job Search‟ function

10. CONCISE: Twitter is a microblogging
tool that streams your message in
140 characters or less
CHEAP: No cost
CLEAR: Easy to set-up and use
CONVENIENT: Can use via multiple
channels – desktop, laptop, mobile
phone

12. Why Use Twitter in Your Job Search?
• “80% of employers use or are planning
to use social networking to find and
attract candidates”
Source: How To Use Twitter For Your Job Search, by Marci Reynolds
• Recruiters, hiring managers, CEOs,
employees are increasingly turning to
Twitter to communicate and mine for
new talent
• Showcase your skills and knowledge
• Let prospective employers know your
social media skills are up-to-date

13. What You Can Do On Twitter…
• Follow target companies/employees,
recruiters, and industry leaders
• Start a conversation or ask a question
• Update your status frequently
• Tweet interesting/relevant articles

14. What You Can Do On Twitter…
• Send “thought-leadership” tweets
• Use Twitter job search applications to
expand your networking toolkit and find
real-time job postings
• Find job search advice

15. Twitter Applications To Use For
Your Job Search
• TwitterJobCast.com - search for jobs by
city, state or zip
• TwitterJobSearch.com - search for jobs
by city or state
• TweetBeep.com - receive job postings
similar to “Google Alerts”

16. Twitter Applications To Use For
Your Job Search
• www.Twello.com - find real people
through the “Yellow Pages” of Twitter.
• TweetMyJobs.com - brings recruiters,
hiring managers and job seekers
together allowing search by major city
and position
• NearByTweets.com - find out if there
are any jobs available in your area

17. FACEBOOK CAN PROPEL
YOUR JOB SEARCH
Sociologists have long found that “weak ties” greatly expand
your ability to solve problems. For example, if you’re looking for
a job and ask your friends, they won’t be much help; they’re too
similar to you, and thus probably won’t have any leads that you
don’t already have yourself. Remote acquaintances will be much
more useful, because they are farther afield, yet still socially
intimate enough to want to help you.
Source: The Brave New World of Digital Intimacy, New York Times
People tend to move in peer groups: That means that if you’re
ambitious and successful now, the kids you hung with in high
school or university, and the friends you made in your first
career jobs in your 20s, have probably gone on to be successful
and ambitious too. They are worth knowing for professional
reasons.
Source: Post by Sarah Welstead mentioned in Keppie Careers 10.15.09

18. HOW YOU CAN USE FACEBOOK
TO AID YOUR JOB SEARCH
• Create an ad for yourself on Facebook
The goal is to sell yourself in a few short
sentences and convince any recruiters who
may see your ads to click through to your
résumé/web page/contact information. You
can target prospective positions by location,
keywords, or company. Create a separate ad
for each target company. Facebook can
show employers how creative and distinctive
You can be by standing out from others.
Source: One Day, One Job, by Willy Franzen, 9.3.08

19. HOW YOU CAN USE FACEBOOK
TO AID YOUR JOB SEARCH
• Become a fan of a target company/recruiter
• Reach out to your Facebook connections:
Update your status frequently and comment
on your friends‟ status
• Use Facebook job search applications

20. FACEBOOK JOB SEARCH
APPLICATIONS
• Inside Job: Connects you to helpful people at places you
want to work. Gives access to companies where
people have interviewed, worked or are currently employed
• Seek Job Search: Personalize relevant job search results
in your Facebook profile. Get the most current jobs
delivered every time you log in
• Brave New Talent: New social networking site that allows
you to connect and engage with employers online.
• Business Cards: Personalize your card and attach it to
your Facebook messages.

21. • Update Your Social Media Skills
• Be Creative In Your Outreach
• Follow-up With All Leads
Suzanne@SocialMediaBusinessSolutions.net