24. First, make a list of every feature of your
product or service.
Second, ask yourself why each feature is
included in the first place.
Third, take the “why” and ask “how” does
this connect with the prospect’s desires?
Fourth, get to the absolute root of what’s
in it for the prospect at an emotional level.
from copyblogger.com
27. Fotofakr.com
- targeted users
Companies sexing up employee
photos for brochures
Teenagers/Twenty somethings on
social networks (for profile pics
and similar)
Mothers hoping to make their
kids look extra-cute for family
Christmas card