The document discusses how permission-based marketing using mobile devices will transform consumer engagement. It notes that most consumers want mobile loyalty programs and value the engagement but have never been asked to join. Permission-based marketing allows companies to capture consumers' most important identifier, their phone number, and get permission to use it for targeted marketing. This is more effective than traditional mobile marketing which does not link the phone number to consumer data. The document provides tips on measuring the results of mobile marketing programs and growing an opt-in mobile database.

1. How Permission Based Marketing will transform Consumer Engagement Jay Highley, CEO and Founder, Pangea Partners

2. What is Permission Based Marketing Anyway??

3. US Mobile Advertising Spending, 2009-2014 (millions and % change) Note: includes mobile message advertising, mobile display advertising and mobile search advertising

4. The Power of Mobile Engagement is in Pull….. … ..Not Push Marketing

5. 57% of Consumers say they want it……. … .and 90% say they gain value from it… … .yet 80% say they have never been asked

6. … .. To Join an SMS based mobile loyalty Program

7. Isn’t this what we are looking for??

8. Capture THE most important consumer Identifier. … AND.... . Get permission to use it!

10. Typical Mobile Marketing Opt-In Program 1. Customers opt-in 2. Cell# captured 3. Entered in mobile db

11. You know their cell number… … but you don’t know anything about them . It’s difficult to tie mobile data into your CRM or other marketing databases. True Identity But Here’s the Problem…..

12. Typical Text Marketing Program 1. Customers opt-in 2. Cell# captured 3. Entered in mobile db

13. You think you’re targeting her but your sending the message to him! CPM…… not CRM

14. Look Beyond the Mobile Number…. So you can…….

15. Don’t waste money! Hit the right target!! Enhanced Targeting = Effective CRM & Marketing

16. Mobile Marketing 101

20. What you should be shooting for…. 10% 90%

21. It’s all about making the Pieces work Together! © Napean LLC. All rights reserved. Mobile CRM SMS/MMS Mobile Web/Applications E-Mail Direct Mail Social Networking

23. Questions?? Jay Highley Mobile: 317-414-5000 [email_address]