Each and every one of us could have the next great idea – it’s time to start building the framework and network for success. Thank you for joining us August 8th. This was part 1 of our Women’s Leadership Program! The digital YOU! Learning how to build and manage your career in the era of mobility
1. The digital YOU!
How to Build and Manage Your Brand in the Age of Mobility
Sponsored By: Artisan and 24Seven
Hosted By: Acquity Group’s Power of X
2. Agenda
Your digital brand
Challenges to building your personal brand
Building your personal and digital brand
Branding activity
Success stories
Networking
2
3. Your digital brand
How do you define your
personal brand in the age
of mobility?
How do you differentiate
your personal brand from
your digital brand?
How do you overcome
challenges to your brand?
Answer: With careful
consideration to your
personality, professional
value and aspirations, and
communication style
4. Taking advantage of challenges as learning
experiences
Your experiences shape your growth. We want to help you
make sure that your experiences are opportunities for growth,
particularly as it relates to being a female in the workplace
Although this information may seem obvious, there is an
inherent difference in the ways in which women and men
communicate
It is important to understand these differences and identify
how to bridge the gap
6. Overcoming Stereotypes and
Generalizations
6
While not prominent, stereotypes and generalizations about
women in the workplace can occur and damage your brand.
In order to be prepared for and avoid those generalizations,
we must identify and understand them first.
7. Break the stereotype
7
Women are less confrontational
•Do
•Constructively confront issues head-on
•Speak up if you have something to say
•Stick up for yourself, your ideas and
beliefs when being challenged
•Be confident and assertive
•Do not
•Be passive-aggressive
•Play a passive role
•Let people bully you into agreeing with
them
•Let others undervalue your contribution
•Become complacent with the way you
are treated if you feel it is unfair
Successful women have to be
“bitchy”
•Do
•Be assertive
•Stay open to colleague’s ideas
•Value team relationships and dynamic
•Do not
•Bully colleagues into agreeing with you
•Be overly confrontational and
opinionated
8. Break the stereotype
8
Women do not handle stress
well
• Do
• Be honest with your colleagues
about your limits
• Ask for help when you are
overwhelmed
• Do not
• Be afraid to test your limits –
you might surprise yourself
with how well you can perform
under pressure
Women are more sensitive
• Do
• Express when you think
someone has treated you
unfairly or unprofessionally
• Be objective rather than
emotional
• Do not
• Take criticism too personally
• Let your emotions drive your
communication
10. 10
Combination of who you are NOW and
who you want to be TOMORROW
Take a seat, a quiet moment and
figure it out yourself
Think about people’s touch-points with you
and how you can exude your brand through these
How do you do it?
11. 11
Mentors
Colleagues
Friends
Boss
Direct Reports
Performance Reviews
Anyone with who you can have a trusting conversation
Like draws like, so if you first choice is not available,
look nearby
Resources to help guide YOU
12. Your digital self
You must actively create your brand instead of passively
acquiring it
The perception of your brand via digital channels can be
perceived differently than in-person
By demonstrating your thought leadership in-person as well
as through digital channels, you have the opportunity to
demonstrate your leadership by sharing your personal and
professional knowledge with others
Tips
Ensure your communication is direct with a touch of your personality
Should demonstrate your value through the qualities you exude
through both digital channels and in-person
12
13. Applying your brand to digital channels
How do you separate business from personal?
Should you separate the two?
Tips:
• Differentiate your approvals and access on Facebook
• Post smart
• Keep it confidential
• Be intelligent
• Be prepared
• How about you?
16. What does success look like?
1. Respect from your colleagues
2. A good team dynamic
3. The ability to hold your own and a healthy level of confidence
4. A reputation of having a good business-fun balance
5. Ideas that are taken seriously (have a seat at the table)
6. Willingness to take risks
16
17. Tips
1. Be professional
2. Don’t gossip
3. Dress the part
4. Stay classy
5. Be conscious of your attitude
6. Find a mentor
7. Avoid being taken advantage of
8. Always aim to achieve higher
9. Go to happy hour
10.Hold your own and be confident
11.Persevere
12.Don’t be “That Girl”
“Six Typical Mistakes Women Make at Work”
http://www.womanknows.com/career-tips/news/335/
19. Guest Speakers in Retail and Digital
Kristie Heins Fox, SVP of Technology, Edelman
Christina Garcia, Senior Manager of Retail Systems, OfficeMax
Alexis Hiller, Marketing Communications Manager, Baker Furniture
Kathryn Kerrigan, eCommerce Manager, The Room Place
Video
20. The digital YOU!
How to Build and Manage Your Brand in the Age of Mobility
Sponsored By: Artisan and 24Seven
Hosted By: Acquity Group’s Power of X
Amanda Kranz, Digital Strategist, Acquity Group
Kelly Stickel, Founder and President, Remodista
Presentation Created by
Notes de l'éditeur
How do you define your brand? – The age of mobility means easy access and digital lasts foreverTherefore, 2. how do you differentiate your personal brand from your digital brand? Do you?It’s never just as easy as coming up with a brand, always challenges to overcomeHow you communicate and interact gives off an impression, regardless and digital makes it more complicatedWhat’s the answer? Careful consideration to PersonalityProfessional value and aspirationsCommunication style
Although this may seem as a no-brainer, everything that you experience influences your brand. Everything from how you handle situations to how you communicate is constantly being perceived in one way or another. Speaking to the fact that this is a “Women’s mentoring series”, there is an inherent difference in the ways in which men and women communicate (although this is up for debate). This leaves a lot of room for interpretation, but is also your opportunity.
Challenges to your in-person brandRetail and digital are male-dominated
Combine slide 5 & 4
http://jobsearch.about.com/od/jobsearchprivacy/a/postingonline.htmYou could be giving up company secrets or their competitive advantageYou could be violating a client NDAJust because you may not use Facebook for work, that doesn’t mean your friends may not.Use your Friend Lists, Remove yourself from Facebook search results, Remove yourself from Google, Monitor photo and video tags, Protect your albums, Prevent Stories from showing up in your Friends’ news feeds, Avoid embarrassing wall posts
Activity – sketch out yourself, what profiles exist?Pinterest, Facebook, Twitter, LinkedIn, BlogsHow do you communicate differently via each of these channels?[Be prepared with pens and notebooks]