Presented at the Guardian Changing Media Summit 2014 Video link: http://www.theguardian.com/media-network/video/2014/mar/26/renate-nyborg-guardian-media-summit

1. Discovering Statues
Business model innovation by design
Renate Nyborg | @renate
Founder & CEO, Pleo
!
Guardian Changing Media Summit, 18th March 2014

2. HYPERBOLIC STATEMENTS AHEAD
DISCLAIMER!!

3. “Every block of stone has a statue inside it, and it
is the task of the sculptor to discover it.”
- Michelangelo

4. Living in a world without assumptions

5. Screenshots of news articles are hitting the front
page of image sharing site Imgur

6. Amazon is probably the world’s best serial
business model innovator
Amazon Prime
$1 billion business
Psychological tie-in
Amazon Kindle
Low cost devices
Money on content
Amazon Web Services
Multibillion-dollar business
Turning internal technology
into a powerful cloud-
computing service

7. “Discovering Statues”:
Take a holistic view of your raw materials
Allow products and business models to emerge

8. CASE STUDY: MEDIA CLIENT

9. Pick three “stones”
Content
Consumption
Data &
Visualisation
Publishing
Tools

10. Explore unique behaviours

11. Find desired behaviours

12. Lean and agile approach
Agile budget
Weekly sprints
2x weekly status calls
Shared and visible backlogs

13. A small and focused team
Media Organisation Pleo
CTO
Product
Director
Mobile
Product
Manager
Technology
Advisor
Product
Lead
Back End
Developer
UX/UI
Designer
iOS
Developer

14. Scalable architecture: cloud based tools, open
source software, public APIs...

15. Phased approach

16. Results
Fully flexible API
built in Ruby
iOS Prototype
4 Potential Business
Models

17. Key Learnigns5 Key Learnings

18. We thought we would build a beautiful front-end
We discovered magic in creating a unique back-end

19. Internal lead needs to be open to hands-on
approach and agile process

20. Find ways to rise above lines in the sand

21. Get customer feedback early on – but not TOO soon!
Would you be excited by a mockup of Flipboard?

22. Protect R&D from team changes and other roadblocks

23. CASE STUDY: FOUNDERS FORUM

24. Our next “stones”
Founders Forum
Future
Entrepreneurs
eLearning

25. In a world that changes every Tuesday, we must
discover sculptures in raw materials; rather than
hammer out preconceived ideas

26. “Every block of stone has a statue inside it, and it
is the task of the sculptor to discover it.”
- Michelangelo

27. You might discover magic where you least expect it

28. Talk to me @renate
!
Email me: renate@pleo.co
!
Check out www.pleo.co