SCWC 2015 Link - Renato de Castro
Barcelona | Spain Official Speaker Panel: SO 16 Democratic forms of participation and platforms to engage and empower citizens Title: "Smart Shopper" The Consumer of the Future is Already Among Us. Date: 19/11/2015 at 11:30PM Language: English Duration: 10 minutes + 10' Q&A Video: NO Abstract: The world is facing an incredible increase in urban problems due to population growth. Natural resources management, environment conditions, industrial policies and economic power have shaped the cities and directly influenced the modern urban lifestyle. According to United Nations reports, by 2030 over 70% of the world population are likely to be concentrated in the so-called global cities, imposing dramatic changes in our lives. As an attempt to solve these problems, we are experiencing a strong orientation in both public and private sectors for the development of “Smart Cities”. Old cities are being retrofitted around the world in order to be more sustainable. In addition, some cities are being built from ground zero, fully designed and oriented to be smart since their first draft plans. India has recently announced a multi-billionaire project to build 100 Smart Cities. China and South Korea already have built new fully-operational cities. Regardless of the complexity, the stage of development or amount of investments, the most remarkable similarity among smart cities is the intense use of information and communication technologies - ICT. By investigating the consumers’ behaviour and the retail business environment, a multidisciplinary study was conducted to identify the different marketing-related facets behind a Smart City. Last but not least, this research also explains how smart cities' local management can boost the attraction of new private businesses and investments from the retail industry, a key issue for fostering the creation of employment and sustainable economic growth in cities that compete at a global scale.
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SCWC 2015 Link - Renato de Castro
- 2. Smart Shopper Renato de Castro The consumer of the future is already among us Photo: http://smartliving.life/wp-content/uploads/2015/09/Bluewaters-Island.jpg
- 4. + 1,84% / year 2015 - 2020 Urban Population Photo: http://www.todayifoundout.com/wp-content/uploads/2015/07/crowd.jpg
- 5. + 135.508.000 Tsunami Effect urban people year Photo: https://www.whoi.edu/cms/images/initiative-coast-threats-en_209673.jpeg
- 6. $121 billion / year Mobility Costs (USA) in time and fuel due to traffic congestion Photo:http://onegreenplanetlies.com/animalsandnature/exposed-t-i-g-e-r-s-a-tourist-attraction-above-wildlife-conservation/img/over_crowded_train.jpg
- 7. over 95% of the world’s Health population has health problems Photo: http://assets.nydailynews.com/polopoly_fs/1.1213479!/img/httpImage/image.jpg_gen/derivatives/article_970/coney5k-1-web.jpg
- 8. Education 57 million out of school in 2014 Photo: https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2013/7/4/1372936043945/Crowded-school-010.jpg?w=1200&q=85&auto=format&sharp=10&s=5944a4e0079b8daba43eb1943c15bf95
- 9. Urban Problems Smart Solutions Photo: http://zine.artscopemagazine.com/wp-content/uploads/2011/06/citizen-usa-a-50-state-road-trip-1024.jpg Citizens
- 10. “Smart” Cities ? JOAN BATLLE - 2015 ""Connected "Green" "Embedded" "Digital” Animation: http://orig06.deviantart.net/81d9/f/2007/101/9/c/animated_blank_rubik__s_cube_by_zavaboy.gif
- 11. state of the art Photo:http://a.fastcompany.net/multisite_files/coexist/imagecache/1280/article_feature/1280- smart-city-pivot.jpg
- 13. + 5,5% / year 2013 - 2018 Retail Industry $22 trillion - 2014 Photo: http://www.donracks.co.in/wp-content/uploads/2014/07/retails-1.jpg
- 16. “… smart cities can be a real laboratory to develop, test and refine the new business strategies for the global retail industry…” Photo: http://smartliving.life/wp-content/uploads/2015/09/Bluewaters-Island.jpg
- 18. Renato de Castro Thanks Photo: http://mindfulmix.com/wp-content/uploads/2014/10/cube_1.png
Notes de l'éditeur
- According to United Nations reports, by 2030 over 70% of the world population
- To solve problems
- What are the consequences? Same structures + people Wave effect
- Japan (126 mil) Russia (136 min) 2014
- Almost Ukraine or Angola GDP (131 billions ) 2014 Photo Bangladesh: (169 mil 8TH) 2015 – Area 147.000 km2 92 TH – Like fitting Russian Pop in Greece
- 7 billion people – They are coming to the Urban Centers World population 2015 – 7.3 billions
- 20% bigger than Spain (48 millions) Almost Italy (61 ) – UK (64) or France ( 66)
- DIGITAL – CONNECTED – EMBEDDED – GREEN -
- IOT + Mobility - Stanley research connected Cars – savings 1,3 trillion USD and 5,6 world Morgan What about other industries? Daily urban Life?
- Almost 30% GWP (77 trillion – 2014) Just growth is almost Total Spain GDP 2014 (1,7 trillions)
- Possible Smart City + Retail? Forecast Future - trends
- Global retail are slow to change – Cities are business oriented City managers need investments – Executive (chief) positions (CDO) easier to talk
- BETA is already working Official world launch on 03rd Dec Ambassador program