2. Who is
Vme?
WE’RE DIFFERENT Televisión diferente
Vme, the national network at the top rank of America’s
Hispanic TV options.
A partnership with Public TV stations for broadcast
distribution and grassroots presence in major markets.
An uncluttered, multi-platform environment for sponsors and
organizations looking to reach new Hispanic viewers.
A quality alternative for Latino families – engaging,
empowering and most importantly entertaining.http://www.vmetv.co
m/upfront2013/#!pret
tyPhoto/0/
3. Vme is committed to entertain, educate and inspire families in Spanish with a
contemporary mix of original productions, exclusive premieres, acquisitions, and popular
public television programs specially adapted for American Latinos.
Vme’s
Mission
Educate
Empower
Inspire
Entertain
4. Historically Public Television is associated with quality and
excellence. Sponsors are rewarded for helping provide a
public service and viewers are more apt to purchase from
those corporations.
Dedication to the advancement of Latinos by providing
engaging educational and inspirational entertainment that
invites individuals and families to live fuller, richer lives. This
enables them to serve as an ever-growing engine of
intellectual power and contributing force in our country.
Why
Sponsor
Hispanic
Public
Television?
5. Public Television
Holds The Public’s
TRUST
For the eighth consecutive year, Americans
consider PBS the nation's most trusted institution among
nationally known organizations.
Source: Caraban Orc International, January 2013
PBS
46%
Commercial
Broadcasting
TV
17%
Cable TV
11%
Courts
of Law
27%
Federal
Government
13%
Newspapers
12%
Congress
6%
6. Why
choose
Vme?
LESS CLUTTER MEANS LESS GREATER STAND-
OUT.
15-18 min
Typical
Program Hour
6 min
Vme’s
Clock
Spanish Television Average
National Commercial Minutes
Source: Kantar Media Mix 1/1/11 – 12/31/11
7. 4th Largest
Hispanic Broadcast
Television Network
78%
96%
89%
88%
71%
69%
53%
Source: Nielsen Media
Research, Nov 2012
*Vme Figure Internal
Estimate Projected for
4Q12NPM Hispanic
Sample.Average of
homes able to receive.
8. Where is
Vme?
AVAILABLE IN
43 MARKETS
10.4 M Hispanic TV
HH reaching 78% of
all Hispanic TV
HH’s.
69 M Total TV HH
reaching 60.2% of all
U.S. TV HH’s.
National coverage: Digital Broadcast, Basic Cable, Satellite
Nielsen Hispanic Universe Estimates from 10/09 report,*V-me Internal Estimate for October, 2010
9. Who is
the Vme
Viewer?
EQUAL GENDER DISTRIBUTION
52% Male / 48% Female
More likely to have a college education than viewers of any
other Hispanic broadcast network
More likely than the average Spanish-language TV viewer
to:
Be highly connected to Hispanic culture
Prefer to be spoken and advertised to in Spanish
Be interested in a variety of topics (finance, international
events, the arts, other cultures, cooking, travel)
10. COMPLETE PROFILE OF THE Vme VIEWER
52%
48%
GENDER
50+
45-49
35-44
25-34
18-24
AGE
22%
27%
34%
12%
4%
LANGUAGE(S) SPOKEN BY
Vme VIEWERS
In the
Household
At
Home
Outside
of Home
Only Spanish 26% 47% 17%
Mostly Spanish/Some English 36% 28% 28%
Spanish and English equally 38% 23% 38%
Mostly English/Some Spanish - 2% 13%
Only English - - 4%
MARITAL STATUS
Single 35%
Married 48%
Other 12%
BORN / LIVED IN US
First Generation 71%
Second Generation 18%
Third Generation 11%
Avg # yrs lived in US 18.4
Mexico 55%
Puerto Rico 10%
United States 9%
Cuba 7%
El Salvador 7%
COUNTRY OF ORIGIN
PARENTAL STATUS
Parents of Kids <18 58%
Parents of Kids <6 54%
Parents of Kids 6+ 49%
EMPLOYMENT
Full-time (30+ hrs/wk) 61%
Part-time (<30 hrs/wk) 13%
Not employed 16%
Retired 2%
EDUCATION
High School Grad or less 41%
Some College 30%
College Grad or higher 26%
Attending College 23%
INCOME
Less than 30K (Net) 34%
30 to 49K (Net) 24%
50 to 99K (Net) 18%
100K+ (Net) 7%
Prefer not to answer 17%
Source: Consumer Segmentation Report, Nielsen 2010
16. “Triunfo Latino”
This weekly half-hour series hosted by
Jackeline Cacho is dedicated to highlighting
the stories of Latinos who are making a
difference in the United States.
Through profiles and interviews, Jackeline
will introduce us to members of the Latino
community who educate, entertain, and
inspire us.
17. Jacqueline Cacho
Jackeline is spearheading the edutainment
movement in the Latino community. In addition to
her two business ventures, Jackeline also has a
weekly blog called Edutainment Revolution where
she discusses the importance of education in
entertainment and also highlights Latino leaders that
have a positive impact in their communities.
18. Current
Affairs/Specials:
Smart and engaging programming that
discusses important topics impacting
the world today. Interviews and
conversations with important figures
from all over the world covering
politics, immigration, arts, science,
sports and more.
19. DUAL
LANGUAGE
LEARNING
Vme Niños
Vme is committed to Early Childhood
Education and Dual Language Learning
for Latino children and is proud to offer
the biggest and best block of
educational pre-school content in
Spanish TV
The ONLY network with a daily block of
educational children’s programming,
Vme is dedicated to preparing the next
generation of Latinos for success in
school.
4 hours a DAY!
20. A Vme ORIGINAL
PRODUCTIONTu Bebé
Tu Bebé is simply a must watch for mothers
and mothers to be. Dedicated to conception,
pregnancy and parenting, TuBebé offers
practical advice on a wide variety of issues.
From speaking both Spanish and English to
your child to the financial impact of children
on your bank account, this half hour series
runs the gamut of child rearing topics.
Our stunning host, Minerva Borjas, TuBebé is
a hit with young Hispanic mothers and a
wonderful place for your brand.
21. A Vme ORIGINAL
PRODUCTIONVme Cocina
Vme Cocina is a daily block of diverse culinary
programs such as Sumo Placer, Gourmet Light,
Recetas en Cadena, and Sabores en Mexico.
Our in-house chef, Hamlet Garcia, ties all these
great programs together through short vignettes
offering valuable cooking tips and classic
creations that viewers can easily make at home.
Vme Cocina brings Hispanics a fresh take on
cuisine and helps viewers learn and grow in the
kitchen. Make sure to connect your brand with
the most delicious block of programming on
Spanish language television.
22. A Vme ORIGINAL
PRODUCTIONPlaneta Feroz
Each week, Vme presents nearly a dozen
titles of the worlds finest wildlife and nature
programming.
The wild life block is designed to enlighten
viewers about the complexity of the
environment and sheds light on the latest
ground-breaking discoveries in the animal
kingdom.
Consistently one of our highest rated
programs, Planeta Feroz is an ideal property
to target nature, travel, and the adventure
loving consumer.
25. Latino
Americans
Vme to air the Latino Americans
series for Spanish language viewers
The first major documentary series for television
to chronicle the rich and varied history and
experiences of Latinos, who have helped shape
North America over the last 500-plus years and
have become, with more than 50 million people,
the largest minority group in the U.S.
Grand Premier 09/20/13
26. The Graduates
Los Graduados, a special
presentation airing on Vme this fall.
Produced by the award-winning PBS
Independent Lens Series. This series
explores the pressing issues in education
today through the eyes of six young Latino
and Latina Students from across the United
States.
Grand Premier 11/01/2013
